2. Self-introduction
FUMIE SUZUKI
Service producer of
Rakuten Kirei-do-Navi
・In 2007,
・In 2010,
・In 2011,
・In 2013,
Joined Rakuten as an Enginner
Started up of Rakuten Wedding
Switched to Prouducer
Led the launch of Rakuten Kirei-do-Navi
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6. What is BBT?
Basal Body Temperature (BBT) is…
the lowest temperature attained by the body during rest.
It is generally measured immediately after
awakening and before any physical activity
has been undertaken.
take your
temperature orally
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7. Why
BBT?
BBT data and Menstrual Date tells :
Forecast of Ovulation Date
Forecast of next Menstrual Date
Condition of skin, metabolism and mood
[Basal Body Temperature Chart]
Faster
Metabolism
Likely to
be oily skin
Ovulation
Date
Likely to
be dry skin
Menstrual
Date
7
21. Self Introduction
Tomoaki Hamano
Executive Officer, Rakuten Inc.
Business Manager, Media Business
[Examples of new businesses developed]
Infoseek-Mail-de-Point
: ad-email service
Rakuten Toolbar
: No.3 in search query share
Rakuten Recipe
: No.2 Recipe website
21
22. Low
Growth/ Potential
High
Why Developing New Services: Service Life-Cycle
Question Mark
New X
Service D
Star
2) Grow and
Turn to Profitable
New Y
1) Incubate new service
and Invest
for rapid growth
Service C
Service B
3) Enhance
“Cash-Cow”
4) Close or Cost-cut
to keep break-evenService Q
Service P
Dog
Red
Size of Profit
Service A
Cash Cow
Black
22
32. Data Transfer
Easy to Use Any Smartphones
Low Cost
(Acceptable by both iPhone and Android)
…thus we wanted to avoid using
existing technology like FeliCa® or Bluetooth®
32
33. User Interface of operating button on thermometer
Easy to
press for
long nailed
women?
Is 5 sec too short for slow person?
Too long for quick person?
100 Users behave in 100 different ways,
Leave longer than
Measuring
5 sec.
So Power
Press and we must test and imagine Mode
hold longer100 ways of user and
Press behavior.
ON
Data
than 1 sec.
release
-Transfer
within
Mode
1sec.
Press and
Power
hold longer
Is 1 sec too short?
OFF
than 1 sec.
Some may find it difficult to
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release the button quickly.
34. Operation in thermometer delivery
Users
~3:00 a.m.
Subscribe
online
Mailing address data safely shared
Factory
in Hokkaido
Print Shipping Labels
Prepare shipment
Pick up thermometers
8:00 a.m.
Ship and deliver to users
2-4 days later
Email shipment & Tracking No.
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36. Hamano SECRETS in New Business Development
1. Respect and Research Preceding
competitor,
Innovation comes from combination of
well-known things.
Something
Excellent
Already
Existing
Something
Excellent
Already
Existing
INNOVATION
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37. Hamano’s SECRETS in New Business Development
1. Respect and Research Preceding
competitor,
Innovation comes from combination of
well-known things.
2. Share your idea to many people
3. Build team only with persons who really
LOVE the service,
and Let them stick to user experience
37