O documento discute a plataforma MasterPass da MasterCard, que permite pagamentos digitais em lojas online, aplicativos e lojas físicas de forma segura e conveniente para o consumidor. A MasterPass conecta carteiras digitais de vários bancos e permite pagamentos por meio de dispositivos móveis. A apresentação destaca os benefícios da MasterPass para lojistas e consumidores e sua implementação crescente em diversos mercados.
Desafio: Melhorexperiência de compra do consumidoremdiferentescanais, tornando-a mais simples.Facilita a captura de transaçõesnosdiferentescanais, fornecendoaosconsumidoresvelocidade e segurança.With all the advance in technology, affordable to everyone and the “internetization” of all sort of devices, the physical and virtual world are converging, opening a wide range of opportunities and services to all the value chain. In this example, payments are becoming ubiquitous and accessible to the consumer anytime, anywhere. As the devices becoming more intelligent, our everyday freezer/fridge will be able to identify that some of our preferred foods run out and automatically order and pay for from our preferred supermarket/grocery store. With all the advance in technology, affordable to everyone and the “internetization” of all sort of devices, the physical and virtual world are converging, opening a wide range of opportunities and services to all the value chain. In this example, payments are becoming ubiquitous and accessible to the consumer anytime, anywhere. As the devices becoming more intelligent, our everyday freezer/fridge will be able to identify that some of our preferred foods run out and automatically order and pay for from our preferred supermarket/grocery store.
Atualmente, qualquerdispositivomóvel é umaoportunidade de negócios…With all the advance in technology, affordable to everyone and the “internetization” of all sort of devices, the physical and virtual world are converging, opening a wide range of opportunities and services to all the value chain. In this example, payments are becoming ubiquitous and accessible to the consumer anytime, anywhere. As the devices becoming more intelligent, our everyday freezer/fridge will be able to identify that some of our preferred foods run out and automatically order and pay for from our preferred supermarket/grocery store. With all the advance in technology, affordable to everyone and the “internetization” of all sort of devices, the physical and virtual world are converging, opening a wide range of opportunities and services to all the value chain. In this example, payments are becoming ubiquitous and accessible to the consumer anytime, anywhere. As the devices becoming more intelligent, our everyday freezer/fridge will be able to identify that some of our preferred foods run out and automatically order and pay for from our preferred supermarket/grocery store.
1a grande diferença em relação ao Ecomm BR… pouquissimos e-stores apresentam a opcao do guess checkout ou outras opcoes alternativas de pagamento/conclusao. Precisaremos investir em quebra de paradigma.
Todas as (masterpass) wallets que aquele portador possui estarão disponíveis para que ele escolhar quanl desejar utilizar para liquidar a transacao…
Após estas selecoes (senha + 2 ou 3 cliques), o consumidor é redirecionado para o checkout padrão da loja e esta processar o pagamento conforme seus intersses…