1. Social Networking:
The Intranet’s Killer App
Bill Cava, CTO, Ektron, Inc.

6. Social Networks
Web technology becomes human centered

7. The natural evolution
Static files servers ~1996
Data-driven Websites ~1998
Website as Application ~2000
Website as Community ~2005

8. nutshell is …
Social networking is not a fad, its growing
exponentially, but …

9. … hands?
Do you feel that social networks improve your
ability to get work done more efficiently?

10. So if I am a _______
Marketing person -- can it help me to produce
consistent messaging?

11. 30 years go

12. 10 years ago

13. today

14. three ways to find information

16. Screen shot of menus

18. Let employees discover information using their
social connections

19. What purpose do intranets serve?
quot;An intranet is a corporate network that uses web
servers and browsers to provide company
information such as benefits plans, etc. to
corporate employees in an easily accessible
fashion.quot; - att

20. organizations want the intranet to be…
• a portal for finding company information
• a directory of employee phone numbers
• educating employees on company policies
• connecting offices together regardless of geographic location
• building your organizations brand internally
• defining and articulating corporate culture
• improving communications
• improving morale

21. big gap between the wants and the haves

22. Why intranets fail
Intranets fail when companies fail to understand it
is the users, not the company or the policies, who
determine the intranets success.

23. Drive traffic to your … intranet?

24. How to make an intranet succeed?
Employees need to have a personal stake in the
intranet and feel that it is an integral part of their
work day

25. The Intranet as the organization’s community hub
Forums for discussion, polls for voting, photos for
entertainment, blogs for educating

26. Why is Social Networking the intranet’s “Killer App”
?
You give employees something that they can’t
live with without in their day to day job

27. Keep in touch!
thank you!
Bill Cava
william.cava@ektron.com