SlideShare ist ein Scribd-Unternehmen logo
1 von 24
Downloaden Sie, um offline zu lesen
Group 3
Jack Wallis
Rajesh Kumar
Yuxi Sheng
Static Sample - Billboard
Stick in people's minds
Compare Static & Dynamic presentation
Do not say it ,show it
• Hi-TECH
• Eco-friendly
• Electric inner working
The average viewer only
has about six seconds to
comprehend a billboard
while driving at a normal
speed
Few words
Improvement
• The ad could have also included the website or the nearest location,
or other promotional features, but the billboard's only purpose was
to make the season premiere an event to increase viewers
Dynamic Sample – Ford Mondeo
A car advert should..
 Evoke emotion within the viewer.
 Make potential customers think about what
you say.
 Encourage them to take action.
This is achieved through..
 Colour schemes.
 Camera angles.
 Sound.
Compare Static & Dynamic presentation
Compare Static & Dynamic presentation
Compare Static & Dynamic presentation
Compare Static & Dynamic presentation
Compare Static & Dynamic presentation
Compare Static & Dynamic presentation
Compare Static & Dynamic presentation
Compare Static & Dynamic presentation
Compare Static & Dynamic presentation
Compare Static & Dynamic presentation
Compare Static & Dynamic presentation
Compare Static & Dynamic presentation
Compare Static & Dynamic presentation
Thank You!
Any Questioins ?

Weitere ähnliche Inhalte

Kürzlich hochgeladen

2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 

Kürzlich hochgeladen (20)

2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 

Compare Static & Dynamic presentation

Hinweis der Redaktion

  1. Billboards are the most common form of outdoor advertising. Large and prominently placed, ad agencies are continually thinking of new and innovative ways to use them to grab the attention and imagination of their target audience. Since billboards are generally placed along highways and busy streets, you'll be guaranteed that people will see your advertising. Also, unlike with commercials or magazine ads, you cannot flip the channel or turn the page on a billboard. Therefore, people will notice the billboard whether they like it or not.
  2. Another added benefit is that many people travel the same route repeatedly, such as with their commute to work each day. This meas that they'll see your billboard regularly, which makes it more likely to stick in their minds.
  3. A billboard does not have to be in traditional form, especially not with today’s innovative market research and technology systems. Billboards can be 3 or 4D, contain detailed lighting, or have objects attached to the board. This allows consumers to view an advertisement outside the norm. The campaign for BMW’s new electric car, the i3, utilized this element using illumination. The message to the consumer was that the car is new,electric, and exciting. Drivers received all three parts to the message as they passed by this billboard because of the unique placement of lighting that surrounded the car’s image. This billboard most likely would not have generated near the buzz it received if this feature was not applied.
  4. The advertising displays that grab my full attention are straight to the point and are simply illustrated. An example would be a short phrase in large text coupled with a picture that clearly describes the brand’s message. The goal of billboard campaigns is to get the consumer to think about the brand after driving past the sign. It is frustrating when I see billboards that have an overwhelming amount of text to the point where I cannot comprehend the brand’s message. For a larger return on investment, phrases need to be kept short and simple for the viewer to recognize what brand is presented and the point the brand is trying to make
  5. In comparison with other print advertisements like newspapers and magazines, billboards can be geographically targeted to a precise location. For example, if Wal-Mart is advertising a new toy alongside a popular freeway, the billboard may display the freeway exit name to the closest Wal-Mart location, showing drivers the simplicity of stopping by the store on their way to or from a destination. Figure 1 explains the purchase power of such billboards.
  6. Colour schemes Camera angles Sound Use of space
  7. Text: In the style of a movie – adds excitement All uppercase letter – adds excitement Use of buzz words “All New” Font size highlights car name
  8. Giving the ad a title makes it more memorable. Catchy title The dark lighting gives the ad a sense of mystery.
  9. Colours are powerful image builders. Red is almost always used to depict youthfulness, power and action. Red is also associated with excitement. Yellow and red together can suggest speed and power in a single object such as an automobile. Thee close up shot is reminscented of a dog growling, showing its teeth This colour sequence combined with the close up shot conveys a sense of power and action.
  10. From the outset there is an air on unease and excitement to the ad. Quick cuts of explosions and then plunged into darkness. This evokes emotion with the viewer and they are instantly sharing in the tense emotion of the characters.
  11. Space is the most comprehensive of all artistic elements. It is the synthesis of all other elements in the campaign. It is the stage on which all other artistic elements come together. It is not empty space, but is rather a spatial distribution of objects in a defined environment. An automotive ad stressing speed and freedom might use few objects in an ad campaign, and stress the road and the horizon. The height of this camera angle creates a nervous atmosphere. Switching between high and wide shots to close shots makes the viewer share in the sense of anxiety and nervousness experienced by the characters. Constant motion and cuts keeps the audience on edge. Creates suspense Entice
  12. During the excitement of the ad it flashes to the ford badge – this makes a link in the audience head between excitement and ford. It also reinforces the brand.
  13. Action shots grab the audiences attention and makes potential customers think about what you say
  14. Texture is the surface qualities of an object. They can be smooth, suggesting refined tastes, or rough, suggesting toughness. In this case not only is this car practical and efficient, ability to guide in a light aircraft, it is also sheik, refined and luxurious. Safety message: