Sales Promotion & Personal Selling

PROMOTION ADVERTISING. SALES PROMOTION PERSONAL SELLING. PUBLIC RELATION. PUBLICITY & PROPAGANDA

ADVERTISING ,[object Object],[object Object]

Advertising objective(GOAL) ,[object Object],[object Object],[object Object],[object Object]

Decision of the advertising budget ,[object Object],[object Object],[object Object],[object Object],[object Object]

Message generation &evaluation ,[object Object],[object Object]

CREATIVE DEVELOPMENT & EXECUTION ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Developing an advertising campaign

[object Object],[object Object],[object Object],[object Object],[object Object],Developing an advertising campaign

SALES PROMOTION ,[object Object],[object Object]

Advantages of sales promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]

METHODS OF SALES PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Major decisions of sales promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selecting trade promotion tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

Principles of personal selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Six steps of personal selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PROSPECTING & QUALIFYING ,[object Object]

PRE- APPROACH ,[object Object],[object Object],[object Object],[object Object],[object Object]

PRESSNTATION& DEMONSTRATION ,[object Object],[object Object],[object Object]

OVERCOMING -OBJECTIONS ,[object Object],[object Object]

FOLLOW UP & MAINTENANCE ,[object Object],[object Object]

PUBLIC-RELATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKETING PUBLIC RELATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MAJOR DECISIONS IN MARKETING PR ,[object Object],[object Object],[object Object]

PUBLICITY & PROPAGANDA ,[object Object],[object Object]

Sales Promotion & Personal Selling

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