The document outlines an initiative called "Friends of BJP" which aims to build support for the Bharatiya Janata Party (BJP) ahead of the 2009 Indian general election by engaging professionals, entrepreneurs and others who believe the BJP offers the best hope for a modern, changing India and can deliver good governance, economic growth and national security. It provides details on outreach efforts already undertaken in various cities and plans to further engage supporters through meetings, digital media, and getting their inputs on the BJP's manifesto and strategy for winning over 200 seats in the election.

1. February 2009

2. WHY BJP?
Good
Governance
• Leadership
• Participation
• Vision
Economic National
Growth Security
BEST HOPE FOR A MODERN, CHANGING INDIA
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3. FRIENDS OF BJP
Professionals & Entrepreneurs
Group
 Different fields, Strong networks
 Informed and keen to participate
One Common belief: At this time, BJP
 Different levels of alignment
 Spread the word: Influence the
Objective
periphery
 Drive Engagement via inputs
 Foundation for two-way participation:
A New Constituency which thinks & acts
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4. DRIVE PARTICIPATION
OUTREACH IDEAS BANK VOTES +SEATS
• Grow support • Channel inputs • Focus on BJP
for BJP virally to BJP winning 200+
and rapidly leadership seats
• Digital Media • Manifesto • 1 lakh new
vote(r)s in 300
• Conversations • Elections 2009
constituencies
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5. OUR PROGRESS
 Jan 21: First Drawing Room meeting in Mumbai; 30 people
 Jan 29: Public meeting at NSCI in Mumbai; 200+ people
 Feb 1: First meeting in Pune; 10 people
 Feb 2: First meeting in Bangalore; 25 people
 Feb 10: First meeting in Kolkata
 Feb 17: First meeting in Delhi, Meeting w LK Advani
 Feb 20: SMS campaign launches; 20K opt-in subscribers
 Feb 28: Arun Jaitley Interaction meetings in Mumbai and Pune
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6. PATH TO CHANGE
Change in Government
Ballot Box
Meeting Room
Drawing Room
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7. Stay in Touch with
Friends of BJP
To send a Question
for Mr. Arun Jaitley
sms Q <yourQuestion> to 575758
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