2. “Leadership comes through Communication”
•
“The fall of advertising & the rise of PR”
by Al Ries & Laura Ries
* A classic written by internationally renowned marketing
gurus which talks about how some of the biggest brands like
eBay & others have build their identity using less of
advertising and more of PR in the recent past…or for that
matter, how cost effective and credible PR is in comparison
to other market communication tools!
3. "It is not enough that one has clearness of vision, and
reliance on sincerity, one must also have the art of
expression, or he will remain obscure”
Guiding Principles Mission & Vision
• Dedication
• Ownership
• Proactive
• Ethical
• Straight-talks
• Excel yourself
• Positive
• Innovation
• Realistic
• Futuristic
To pursue our business
interest and reach to the top
while working as a
custodian of our client‟s
interests and ensuring their
success through an
effective, innovative and fair
communication…
4. Who we are…
• One of the fastest growing PR agencies in India
• Known name in public relation domain with esteemed
clientele
• Key expertise on Education, Financial and healthcare PR
• Extensive work experience in Hospitality, Lifestyle,
Telecom, IT & FMCG sector
• Strong presence in tier-I, tier II cities across India
• Impeccable B2B and B2C skills
• Amongst few firms offering 360 ° communication solutions
• Industry leader in On-line PR with expertise SMM
• Proven track record in building categories and brands
• Strong issue management and crisis communication skills
7. What we do…
Media Relations
Healthcare
Communication
Content Management
Banking & Financial
Communications
Educational Marketing
Solutions
Corporate
Communications
Image & Reputation
Management
Digital & Social Media
Crisis Communication
Public Affair & Issue
Management
Media Buying
Brand Management
integrated brand promotion services company
8. Key Media Activities …
Press
Conferences/briefings
Press Releases
Authored Articles/
Op-ads
One-to-One Interviews
Industry stories
Case stories/success
stories
Features
Product/services
reviews
Corporate/CEO/
Individual Profiles
Spokesperson Media
trainings
Market Intelligence
Speaker/Networking
Opportunities
9. Our network is our net-worth …
For us network does not mean merely opening an office or hiring local staff,
it mean our strong relationship with media across the length and width of the
country and capability to leverage the same in the best interest of our
clients…
10. Headquartered in New Delhi, Teamwork Communications has direct presence in Bangalore,
Chennai, Mumbai, Kolkata, Lucknow, Bhopal, Chandigarh and Jaipur with network affiliate
offices mapping the entire length and the breadth of the country – providing effective PR
coverage pan-India (across 35 tier I,II & III cities)
• Ahmadabad
• Ajmer
• Allahabad
• Ambala
• Amritsar
• Aurangabad
• Bhubaneshwar
• Cochin
• Coimbatore
• Dehradoon
• Gwalior
• Gorakhpur
• Hyderabad
• Indore
• Jabalpur
• Jammu
• Jalandhar
• Jamshedpur
• Jhansi
• Jodhpur
•Kanpur
• Ludhiana
• Mysore
• Nagpur
• Nasik
• Patna
• Pondicherry
• Pune
• Raipur
• Ranchi
• Surat
• Trivandrum
• Udaipur
• Vadodra
• Varanasi
• Vijayawada
• Vizag
• Madurai
Where all are we present…
12. Core team...
Kamal Narayan
Managing Director
Nikky Gupta
Director –
Media Operations
Sanjay K Das
Principal Consultant
Santosh K Joy
Senior Consultant
Wasfia Jalali
Director Editorial
Ritu Bhatia
Chief Consultant
Healthcare
13. Kamal Narayan
Managing Director
Kamal earned his bachelor degree in Arts from University of Allahabad
in 2001. He also has a Post Graduate Diploma in Mass
Communication from Jagran Institute of Mass Communications,
Kanpur besides a Certificate in creative writing from Symbiosis, Pune.
Immediately after earning his bachelors degree, he joined The
Pioneer, one of the oldest English dailies in India.
Having written on issues like health and education for one year, he
joined Hindustan Times as education reporter for its Kanpur Edition.
After a brief stint with HT, Kamal moved to the United News of India,
one of the leading newswire agencies in India as senior correspondent
in New Delhi. He also worked with The Press Trust of India, the
premier news agency of India, as Sr. Correspondent and Chief Sub-
Editor for nearly three years.
Before stepping into the shoes of entrepreneur, Kamal was Sr. Editor
with Financial Chronicle, the leading business daily from the Deccan
Chronicle Group. Kamal spent six years with leading media houses
before founding Teamwork Communications. He has spearheaded
many accounts of prominence at Teamwork. Some names of repute
include Allergan India, Medtronics, Zimmers, IOLCP, Medanta
Medicity, Apollo Indraprastha, Confederation of Real Estate
Developers„ Association of India, Jaipuria Institute of Management
and Fujifilm to name a few.
Kamal takes a keen interest in reading books, writing articles,
watching films and television. He is also an avid traveler.
14. Sanjay K Das
Principal Consultant
Sanjay Das, a multi–skilled media professional with 20 year plus in the industry
has worked across all media domains. He began his career with print and
worked for Sunday Mail & Free Press Journal group and its news magazine
Onlooker, where he gave 7 years. Thereafter, for the next 7 years he moved to
television & was the head of BAG Films editorial. He also worked with
Independent Television Company of Sanjay Dalmia and handled north India for
T-Series, with both editorial/creative & business/marketing responsibilities.
He later worked with Star Image Makers & Ace Brandwidth Communications in
Image management, brand strategy & development of corporate
communication structures. He has also produced, written & directed over 500
hours of ad-films, corporate AVs, documentaries, news-features, magazine
format programs & current affairs series for various channels including
Doordarshan, Zee News, DD Metro & central government
ministries/departments. He is not only a principal consultant, but the chief
mentor of Teamwork team.
. Santosh K Joy
Senior Consultant
After remaining at the helm of journalism for over 7 years, Santosh K Joy now
leads research team at The Constitution Club of India, the exclusive forum of
Indian parliamentarian, providing crucial research support to our lawmakers.
Santosh, as senior consultant for Teamwork Communication Solutions, brings
deep insight of Indian media functioning and provides crucial strategic
guidance to the team. A Political Science graduate, Santosh‟s interest in
politics and governance took him to journalism where he had an opportunity to
cover India‟s two main political parties – Congress & BJP. Starting his career as
senior correspondent with DD News, he also served as Principal
Correspondent for The Press Trust of India and Sr. Staff Writer for Mint
newspaper.
15. Ritu is a specialist health writer with a background in microbiology
and health communications. Apart from writing features for national
dailies and magazines, she has undertaken documentation activities
for international development and UN agencies as well as NGOs.
Ritu has participated in various international health and population
meetings that include the ICPD, Cairo as well as the Hague Forum
as a writer on health and population issues.
She was the Delhi editorial representative for Femina magazine and
the Health editor of Mail Today, a daily paper brought out by the
India Today group. Presently, Ritu has a fortnightly health column
with the India Today group and works as a consultant writer and
editor..
Ritu Bhatia
Health & Communication Consultant
16. Nikky Gupta
Director – Media Operations
A science graduate from Kanpur University, Nikky has over six years’
experience in Public Relation. She holds a PG Diploma in Advertisement
and Public Relations and have worked for clients like Allergan India,
Panasonic, Transcend, Fujifilm among several others. She made a good
stride in the industry with her exemplary performance and initiatives. Nikky is
the founder director of Teamwork Communication and lead the media team
from the front.
Wasfia Jalali
Director, Editorial
A former journalist, Wasfia spent nearly six years in the media during
which she worked on a wide variety of subjects including international
affairs, education, health and culture.
She worked briefly with The Hindu newspaper’s feature edition and was
associated with the Press Trust of India news agency for over five
years. Wasfia is heading the specialized team of content writers in
Teamwork and is also part of core strategic team.
18. “For many, year 2011 may be just one more year that passed, however for me it
was a memorable year in many ways from launching of the exclusive Juvederm
XC to brand becoming a 10 crore brand. I think you guys have done a wonderful
job in getting a huge amount of space in media for the brand and have helped
me creating certain level of brand awareness. I must make a special mention on
the coverage generated for Juvederm XC during its launch. I would like to thank
you for all the support and would like to place on record my appreciation for all
the hard work and support.”
Madhusudhan HK
Brand Manager
Allergan India
“We are delighted with the approachability, assertiveness and attitude of
Teamwork over the past 18 months in helping Aspire with its PR outreach.
Thank you for the same and wish you good luck for the future.”
Amit Bhatia
Founder & CEO
Aspire Human Capital Management
What do our clients say..
19. “The media coverage Teamwork Communications generated was nothing short
of outstanding. Teamwork understands education industry and our business.
Their expert counsel, superior execution and objective-driven activities have set
us apart from the competition and positioned us as the industry leader. Their
ability to generate eminence, visibility and buzz for FIITJEE among target
audiences has been worth its weight in gold.”
C V Kalyan Kumar
Director
“Thanks to the Teamwork we had successful Platinum Jubilee Ceremony.
Teamwork was able to set up and manage our PR that drove the results our bank
was looking for such a landmark occasion.”
Ashok Shanker
General Manager – North India
“Teamwork provided resourceful, sensible, consistent and effective PR for our
various events like Andha Yug, Bhartendu Natya Utsav etc. and made us feel
like family in the process coupled with simply great results. I highly recommend
this agency.”
Shekhar Vaishnavi
Secretary
Sahitya Kala Parishad
Government of Delhi
What do our clients say..
20. TEAMWORK CASE STUDIES
A. Issue Management
Allergan
B. Corporate PR/Product promotion
Fujifilm
C. New Product Launch
Buck‟s
D. Cultural PR
Andha Yug
22. Issue Management
Client Business
Allergan Inc., with headquarters in Irvine, California, is a
global corporation devoted to continuous innovation in
Specialty pharmaceuticals. Our Research based Product
range includes Eye care, Neuromuscular, skin care and
other specialty therapeutic areas.
Based in Bangalore, Allergan India Private Ltd. began
operations in 1996 and within three years established itself
as a Leader in ophthalmology. A joint venture of Allergan
Inc. and Nicholas Piramal (I) Ltd. the company has a nation-
wide distribution channel supplying Eyecare
Pharmaceutical, Surgical and Optical products. While the
pharmaceutical products are manufactured in a State-of-the-
art facility in India, other products are imported from
overseas Plants. Our focus is to deliver international quality
products and technology at affordable "Indian" prices.
Communication objective
While the company had a defined market share and
customer base in India but it was highly undersized in
immensely potential country.
Allergan medical aesthetic products such as Botox and then
recently launched dermal fillers Juvederm were not able to
attract enough customer as Indians were not very open
towards getting cosmetic corrections mainly because of
apprehension towards side-effects. To tap the real potential
of the market, its was critical to change the perception of the
people.
To communicate and convince the target audience that
looking beautiful is everyone‟s right and non-surgical
cosmetic products like Botox and dermal fillers can enhance
their beauty easily and safely.
Key challenges
The company‟s flagship brand Botox was frequently hogging
the headlines for all wrong reasons.
The negative stories tickling in about the product were
outcome of rampant misconception among people who were
considering Botox synonymous to any face related cosmetic
treatments.
Side-effects caused by spurious Chinese/Korean botulinium
toxin and those caused due to faulty administration by
untrained doctors were also being attributed to Brand Botox
Activity
Hammer out a targeted communication strategy to establish
the benefits and safety aspects of Allergan products
Creating a new category of Beauty fillers in India for
Allergan‟s dermal filler product Juvederm, a hyaluronic acid
based gel, with immense beauty indications.
Informing consumers about therapeutic usage of Botox and
effectiveness in curing serious neurological problems like
migraine, dystonia, cerebral palsy and movement disorders
Changing negative perception about cosmetic treatments
23. Strategy & Key messages Actual implementation
Positioning Botox® as highly effective and
safe beauty procedure
Differentiating US-FDA approved Botox® ,
a brand owned by Allergan Inc., from any
generic botulinum toxin type A.
Educating consumers about the importance
of consulting trained and experienced doctors
for safe Botox® administration
Highlighting various therapeutic usage of
Botox® and its effectiveness in making the
life of those suffering from various
neurological/developmental disorders
Sensitizing people aspiring to become more
beautiful and look younger for preferring
guaranteed and scientific procedures like
Botox® .
Making real medical practitioners, thought
leaders to talk about benefits of Botox® and
need of being particular while selecting
doctors for the same.
For Juvederm, creating a new market for
beauty-fillers that are made of naturally
occuring sugar molecules
Highlighting various beauty advantages of
dermal fillers that not only natural but highly
safe, and long lasting.
The agency rolled-out pan-India media
initiatives especially in all metros (4+2).
One-on-one relationship building meetings
by core account team with all healthcare
editors/writers.
An average of 5 stories in a month were
initiated in media about Botox® & Juvederm
Multi-format campaign that included SEC- A
A+ newspapers, magazines, TV channels
and on-line portals
A group of important doctors (KOLs) formed
to describe benefits and safety aspect of
Botox®, Juvederm
An average of 25-30 media coverage were
insured in leading publications like Times of
India, Hindustan Times, India Today,
Outlook, Cosmopolitan, Vogue, The Hindu,
Mid Day, Deccan Chronicle, Headlines
Today, NDTV among several others
Media Education conclave were held with
participation from all top publications
Agency ensured that Botox® is not wrongly
associated with any type of side-effects
caused by other unsafe procedures
Issue Management
29. Client Business
FUJIFILM INDIA PRIVATE LIMITED was established as
a wholly owned subsidiary of FUJIFILM Holdings
Corporation, Tokyo in India on 4th.Feb.2008. A leader in a
broad spectrum of imaging industries, operated in India
through its branch office and Indian dealers.
World over, FUJIFILM is the pioneer in imaging
technology with 75 years of experience. With all
advanced technologies, the company provides solutions
in Digital camera, Photo imaging, medical products,
graphic arts, life science systems, motion picture films,
recording media and industrial products.
FUJIFILM has always paid particular attention to the
rapidly-growing Indian economy. As a firm believer in
sophistication, the company continues to work hard to
provide the Indian consumer the best products and
services.
Communication objective
Then entered recently in Indian market, with 100%
subsidiary, the company required major push for its
marketing drive through wide-spread product placements
and corporate visibility.
Communicate to TG about technological advancement of
Fujifilm product which as been pioneer in bringing cutting-
edge technologies like HD, 3D etc.
Positioning Fujifilm as best in class and best value for
money
Key challenges
The digital camera market in India was cluttered with numerous
established and new-comer brands
Companies like Canon, Nikon had built a formidable brand
image spending huge money in advertisement
Company did not have much advertisement budget and PR
was to solely drive its marketing
Activity
Pan-India media visibility for products including in tier 2-3 cities
Specific focus on Corporate image
Ensuring favorable reviews of products in technology gadget
publications
Teamwork decided to position digital cameras as lifestyle
product targeting lifestyle publication to reach out consumers
effectively
Corporate PR/Product promotion
30. Strategy & Key messages Actual implementation
Corporate PR/Product promotion
Positioning Fujifilm as a lifestyle product
along with the trust of Japanese Technology.
Differentiating Fuji‟s Digital Cameras from
other cameras available in the market.
Getting the positive reviews on most
followed gadgets programs or sections in
Electronic Channels, News papers and
Magazines.
Launch News of products in all leading
news papers, electronic channels and
Technology & Business Magazines.
Business Stories on future strategies,
profiling of the key management, growth
stories in all business news papers and
magazines.
Educative stories on various products
available in the market.
Position it as a lifestyle product and getting
Coverages in city related leading news
papers.
Managing the Facebook and Twitter pages
and time to time generation of suitable
content for Fujifilm's Website.
The agency generated overwhelming response
from media across India for Fujifilm.
Successfully able to transform the image of
Fujifilm‟s Cameras as Lifestyle products.
Frequently getting positive reviews for all new
and existing products of Fujifilm.
One-on-one relationship building meetings by
core account team with all Technology
editors/writers.
Ensuring big space for all Fujifilm Coverages
and ensuring pictures are also appearing along
with the coverage.
Multi-format campaign that included SEC- A,
A+ newspapers, technology and Business
magazines, TV channels and on-line portals
Ensuring atleast 5 coverage daily for Fujifilm in
leading publications like Times of India,
Hindustan Times, India Today, Outlook, Business
World, The Hindu, Mid Day, Deccan Chronicle,
NDTV, NewsX, CNN IBN among several others
technology magazines like Gadgets and Gizmos,
Chip, Better Photography Etc across India.
Organizing press conference/launch Events at
the time of Launch of New Cameras.
