COLOR CHANGE TECHNOLOGY AND THE EMERGENCE OF INTERACTIVE COSMETICS
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Color is a language. Color is one of the most fulfilling elements in our lives. Color can attract your attention or change your mood. It speaks to who you are, how you feel and where you're going
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COLOR CHANGE TECHNOLOGY AND THE EMERGENCE OF INTERACTIVE COSMETICS
- 4. Color Defined Color is a language. Color is one of the most fulfilling elements in our lives. Color can attract your attention or change your mood. It speaks to who you are, how you feel and where you're going (sherwin-williams.com) â
- 6. Who Cares? â New pigment applications and innovation are key drivers of growth in this segment,â says Michael Birman, business manager for color cosmetics at Ciba Specialty Chemicals . Stronger sales for color cosmetic products all have boosted global cosmetic pigments demand,especially within the high-performance and special effects category.
- 7. Who Cares? â Although the volumes of pigments used are small relative to other raw materials used in personal care,the value they add is important because color is integral to the visual appeal of many consumer products and can also help define brands.â
- 13. Technology Types 5. Unisphere Pigments: Visual carrier systems that deposit glitter and color on skin and hair. Composed of Mannitol or Cellulose that softens in the presence of water. Under pressure, softened sphere releases color.
- 14. Current Interactive Cosmetics This revolutionary colorless foundation contains microscopic color beads that are activated when you smooth it onâtransforming into a shade that complements your skin tone.
- 20. The Future Nissan is developing a paramagnetic iron oxide paint polymer. Using an electrical charge, the arrangement of iron oxide crystals can be tweaked, adjusting the car's color. To be launched as early as 2010. Problem: Touching the car electrocutes you. A small amount of current is always needed to maintain the arrangement of iron oxide.
- 21. The Future Advances in luster pigment technology, to produce multi-dimensional pigments that make distinctive color-shifting effects possible in a wide range of products. Example: BASF's 'non-quarter-wave, multi-layer coating technology', Reflecksâą MultiDimensions used in the L'Oreal HIP line.
- 23. Thank You Any Questions?