2. A Study of Computer Application in the
Management of ‘AAVIN’ Dairy Cooperatives
in Tiruchy Union
Under the Guidance of
Dr. P.M Meera Mohiadeen
Head of the Department,
Department of Commerce,
Jamal Mohamed College, Trichy
Candidate
L. Ramkumar
External Examiner
Dr. M Balasundaram
Principal,
Government Arts College,
Melur, Madurai District
3. Center for Cooperatives defined Cooperative as a
“private business organization that is owned and
controlled by the people who use its products,
supplies or services”
Introduction – Co-operatives
4. Roles include
augmenting the milk production and thereby increasing
the per capita availability
supplying quality milk to the urban consumers at
reasonable rates
have to improve the rural economy by increasing the
quality of milch animals, average milk yield and enable
milk production as an economic venture.
Dairy Cooperatives
5. To know the Profile of Dairy Cooperatives in India and
Tamil Nadu in particular
To know the Computer Applications practiced in Kaira
District Anand Milk Union Limited (AMUL) in Gujarat.
To understand the present status of Computer
Applications in “AAVIN”s Dairy Cooperative in
Tiruchirappalli Union.
Objectives of the Study
6. To explore the possibility of introducing the Total
Computer Application systems in the AAVIN Dairy
Cooperatives.
To make the Cost and Benefit analysis for
implementing the total computer applications in
AAVIN Dairy Cooperatives.
Objectives of the Study
-cont.
7. Usage of computers in
Milk Producers
Cooperative Societies
and their expectations
Research Sampling Approach
Out of 465 active Milk Producers Cooperative
Society in AAVIN, 90 of them are
computerized, among them 83 cooperative
societies (secretary of the society ) gave
response for the questionnaire
Out of 220 employees in AAVIN, 40 are
administrative staff, out of 40 staff 27 of
them answered the questionnaire
Members are randomly selected from
Computerized Milk Producers Cooperative
Society, out of 150 requests 101 gave
response for the questionnaire
AAVIN Federation
Computer Knowledge
and its Usage among the
Members of AAVIN Milk
Producers Cooperative
Society
Computer Knowledge
and its Application
among Employees of
AAVIN Tiruchy Union
AMUL
Interview approach for the understanding
of the existing setup and availability of the
Computer System
8. Commissioner for Milk Production and
Dairy Development Department
Deputy Milk
Commissioner (Co-
operative)
Deputy Registrar
(Head Quarters)
4 Sections at
Chennai Head
Quarters
23 Deputy
Registrars
(Dairying) in 23
Districts
Thiruvallur
Kancheepuram
Vellore
Thiruvannamalai
Dharmapuri Salem
Erode Coimbatore
Ooty Namakkal
Trichy Tiruvarur -
Nagapattinam
Thanjavur Madurai
Theni Virudhunagar
Manamadurai
Nagercoil
Tirunelveli
Cuddalore
Villupuram Dindigul
Perambalur
Executive Engineer
(Civil)
Junior Engineers
Dairy Officer
Asst. Dairy Officer
Accounts Officer
Asst. Accounts
Officer
3 Sections at
Chennai Head
Office
Agricultural Officer
Deputy Agricultural
Officer
Milk Procurement
Teams
Mobile Vety. Units
Organisation Chart
Tiruchy
Milk
Producers
Cooperative
Societies
9. The review has been organised under the following headings.
Performance evaluation of cooperatives in general
Performance evaluation of dairy cooperatives in particular
Cost return structure
Impact of dairy cooperatives in Global Economy
Review of Basic Issues concerning Computer Applications
Empirical Studies on the Computer Application in the Dairy
Cooperatives
Review of Literature
10. Computerization and computer applications are becoming the
central to manage the business efficiently in the dairy cooperatives.
In the dairy cooperative sector there has been a long tradition of
development assistance investments in public-research systems.
Yet there is growing recognition that while dairy cooperative
research with usage of technology like computers and computer
application is necessary. Fresh direction, however is coming from
recent insights that recognize the computer process involves not
only research, but also a wide range of other activities, and the
relationship associated with the creation and transmission of
information and its productive use. As a framework for applying
these insights, the concept of a computer system is emerging a
potentially valuable tool to help rethink the role and contribution of
dairy cooperative research.
Hall, A.J., M.V.K. Sivamohan, N. Clark, S. Taylor and G. Bockett, “Innovation Theory: Institutional
Arrangements and Implications for Developing New Technology for the poor. World Development”
29(5):2001, pp.783-797.
Review of Basic Issues concerning Computer Applications
11. Armonk N.Y. GCMMF (Amul), India's largest food products
marketing organization, has approved a deal by the Board of
GCMMF stating that IBM (NYSE: IBM) will help transform the
Information Technology landscape of GCMMF and the Milk
Unions to enable and support their accelerated growth plans.
The 10-year strategic outsourcing deal is worth over Rs. 80
crores, and underscores GCMMF's rapid growth path and
vision to ensure its Information Technology services are state-
of-the-art.
http://www-03.ibm.com/press/us/en/pressrelease/27928.wss
Empirical Studies on the
Computer Application in the Dairy Cooperatives
12. The research studies reviewed had laid down focus on
one or other dimensions of Dairy Cooperatives.
However, no worthwhile study has so far been made
exclusively on the computer application in the
management of cooperatives Dairy Industry. This
study, therefore, concentrates on AAVIN Dairy in
Tiruchy Union.
Why Study of Computer Applications
based on the Review of Literature ?
14. For 8 five year periods, from 1970 to 2010, It is
heartening to note that India's percentage share in
total world milk production has kept upward trend,
competing with USA for top position.
India held the First rank in the production of milk to
the tune of 70.88 million tons in the year 1997.
India overtook the United States in milk production in
the year 1997 and thereafter it become the world’s
largest milk producer
Profile of Dairy Cooperatives in India
15. The first large scale and systematic break-through in
dairy co-operatives in India was made in 1948 by the
Kaira District Co- operative Milk Producers Union at
(KDCMPU) Anand,
The union came to be known as the Anand Milk Union
Limited, abbreviated to "Amul" which in vernacular
means 'highly valuable' or 'beyond all prices'.
Amul
16. The Dairy Development Department was established
in 1958 in Tamilnadu.
With the adoption of 'Anand pattern' in the State
of Tamilnadu, Tamilnadu Co-operative Milk Producers'
Federation Limited was registered in the State on 1st
February 1981.
At present 17 district cooperative milk producers’
unions are functioning under TCMPF in the Tamil
Nadu State.
Dairy Sector in Tamilnadu
17. Tiruchy Milk Producers Cooperative Union was
registered on 26.09.1980. AAVIN, Tiruchi started
functioning in a new premises on 09.06.1995.
The Capacity of AAVIN, Trichy is 1.50 Lakh litre per
day. The jurisdictions of operation are Trichy, Karur,
Perambalur, Ariyalur Districts. Additionaly
Puddukkottai district is also under the control of
AAVIN, Trichy.
TIRUCHY DISTRIST COOPERATIVE MILK
PRODUCERS’ UNION LIMITED
19. “Computers were not created to solve the problems
of poverty; hence it is futile to expect that the world
will be a better place if we all had access to
computers and the Internet. But information is power
and it stands to reason that if this power is shared
equitably, all will benefit.” There is no better example
than Amul to prove this fact.
- Described by Dr V Kurien, chairman, GCMMF
Computer Applications in AMUL
20. Computer application has played a critical role in the
development of the Amul brand.
The logistics behind the co-ordination of
approximately six million litres of milk per day from
about 10,675 separate village co-operative societies
throughout Gujarat, and storing, processing and
producing of milk products at the 12 district dairy
societies, is carried out with military-like precision.
Role of Computer Application
21. The installation of over 3,000 Automatic Milk Collection
System Units (AMCUS) at village societies to capture
member information, milk fat content, volume collected,
and amount payable to each member, has proved
invaluable in ensuring fairness and transparency
throughout the entire organisation.
The role of Computer application in Amul is best summed
up by B M Vyas, Chief Executive Officer, Amul (GCMMF)
when he says,
“Amul is not a food company,
It is an IT company in the food business.”
Role of Computer Application
23. Accordingly, Amul assigned the ERP software
development project named as Enterprise-wide Integrated
Application System (EIAS), on a turnkey basis to Tata
Consultancy Services.
At present, the EIAS system covers a plethora of
operations like market planning, advertising and
promotion, distribution network planning, stock control,
sales and accounting, budgetary control, quality control
management and co-operative service management.
Amul has also connected all its zonal offices, regional
offices and members dairies through VSATs for seamless
exchange of information.
Enterprise-wide Integrated
Application System
24. Uses automated milk collection system units for collection
of milk
Implemented a customized ERP system which is used in
conjunction with GIS
Uses data analysis software for forecasting milk
production and increasing productivity
Has connected all zonal, regional and member dairies
through VSAT
One of the first five Indian organizations to have a Web
presence
Has made IT education compulsory for all its employees
Opted for the .coop domain to position its brand in a
distinct way Worldwide.
Salient Features
26. AAVIN had a tie up with REIL (Rajasthan Electronics &
Instruments Ltd.) for its computerization initiative.
REIL offers services to the following areas
Dairy Herd Management
Dairy Farm Management
Milk Analysis Management
Management of Hygiene Quality of milk and milk
products
Computer Applications in AAVIN
27. S. No Product Applications
1. Electronic Milk Tester For measurement of % Fat content in Milk at Village Milk
Cooperative Societies.
2. Milko Scan Total Milk quality parameter analysis for Dairies
3. Automatic Milk Collection
Station
For fair & prompt payment to farmers at Village Milk
Cooperative Societies
4. DP-EMT Low Cost version of Milk Collection Station for small
village Milk Cooperatives Societies
5. PC-MCS Personal Computer based version of Milk Collection
Station with accounting facility
6. Smart Card based PC Milk
Collection Station
For fair & prompt payment to farmers at Village Milk
Cooperative Societies
7. Raw Milk Reception Dock
Network Automation
Process Automation of Raw Milk Reception Docks at
Dairies
8. Raw Milk Reception Dock
Sample Automation
Milk sample collection and movement automation at
Raw Milk Reception Dock
REIL PRODUCT SPECIFICATIONS
28. Si. No Product Applications Implemented in AAVIN
1. Electronic Milk Tester Used for testing in most of the societies
2. Milko Scan Used for testing in societies who are providing rates
based on testing
3. Automatic Milk Collection
Station
Installed but not properly utilized.
4. DP-EMT Not Installed in none of the societies
5. PC-MCS Installed but not fully functional
6. Smart Card based PC Milk
Collection Station
Not Implemented
7. Raw Milk Reception Dock
Network Automation
Exclusively for testing in Dairies, most of the features are
not used.
8. Raw Milk Reception Dock
Sample Automation
Functions are partially used. Mainly for testing the milk,
most of the features are not used.
REIL PRODUCTS AND AAVIN
IMPLEMENTATION
29. Details Availability and present scenario
Computers Available and are installed with Linux OS
Printers Dot Matrix Printers are available
Software Licensing Societies are not aware of Licensing
Weighing Units Available and not integrated with computers
Testing Units Available and not integrated with computers
Software Development No Standardised software application is available.
Networking Not Available
Internet Connectivity Not used because of delay in approval from union
Backup Power Backup is available in some of the societies and
data backup is not in existence.
INFRASTRUCTURE IN MILK
PRODUCERS COOPERATIVE SOCIETY
30. MPCS Chilling Centers
Milk Procurement
System
Partially computerized Not computerized
Accounts Not computerized Not computerized
Stores Not computerized Not computerized
Purchase Not computerized Not computerized
HR Not computerized Not computerized
DETAILS OF STATUS OF COMPUTERIZATION IN MILK
PRODUCERS COOPERATIVE SOCIETY
32. AAVIN AMUL
Milk Procurement System Partially computerized Fully computerized that includes
integration with quality testing,
weighing and milk accounting
systems.
Accounts Not computerized Fully computerized using customized
software. But some manual systems
are being followed for purposes of
audit
Stores Not computerized Fully computerized, but not integrated
with accounts. Interface between
stores and accounts is through manual
systems.
Purchase Not computerized Integrated with the stores information
system and most of the process are
computerized.
HR Not computerized Payroll which is a part of accounts is
computerized, other activities do not
use computers
COMPARATIVE STUDY BETWEEN THE
MILK PRODUCERS COOPERATIVE SOCIETY OF AMUL AND
AAVIN
33. AAVIN AMUL
Milk Procurement
System
Partially computerized and not
integrated with any testing
measures.
Fully computerized that includes integration with
quality testing, weighing and milk accounting
systems.
Accounts Partially computerized and not
integrated with any module
Fully computerized using customized software. But
some manual systems are being followed for
purposes of audit
Stores Partially computerized and not
integrated with any module
Fully computerized, but not integrated with
accounts. Interface between stores and accounts is
through manual systems.
Purchase Not computerized Integrated with the stores information system and
most of the process are computerized.
HR Payroll is handled by the computer
application
Payroll which is a part of accounts is computerized,
other activities do not use computers
Veterinary Visit
Booking
Computers are not used for this
service
Computers are used extensively in capturing data,
allocating doctors for the visit and for generating
billing
Cattle Feed Plant Data is not integrated with the union. Fully computerized – computing facilities used in
production planning, purchase and other activities.
Input supply module is also computerized in the
chilling centres.
THE COMPARATIVE STUDY ON COMPUTERIZATION OF MPCS
UNION TRICHY AND AMUL
34. Details Availability
Server Not Available
Printer Available
Software Licensing Not Available
Desktop Machine Old Machines are available and not up graded for
some years
Testing Units Available and not integrated with any computer
applications
Software Development Trial was executed for standarisation and are not
successfully implemented
Networking No Networking and is not practiced
Backup Facility Power Backup is available and data backup is not
available.
Present Scenarios in AAVIN, Tiruchy
35. TCMPF GCMPF
Production Planning and
Management
Not computerized Integrated with the stores information
system and most of the process are
computerized.
Administration Payroll is handled by
the computer
application
Payroll which is a part of accounts is
computerized, other activities do not use
computers
Veterinary Visit Booking Computers are not
used for this service
Computers are used extensively in
capturing data, allocating doctors for the
visit and for generating billing
Cattle Feed Plant Data is not integrated
with the union.
Fully computerized – computing facilities
used in production planning, purchase and
other activities. Input supply module is also
computerized in the chilling centres.
Showing the Comparison of the
Tamilnadu and Gujarat Federations
37. Details REIL (AAVIN)
Windows
Operating System
Akashganga
(AMUL)
Windows
Operating
System
Open Source
(KERALA Dairy)
Linux Operating
System
Cost (in Indian Rupees)
Computers 45,000 45000 45000
Printers 12,000 12000 12000
Desktop Software
Licensing
35,000 35000 0
Weighing Units 15,000 20000 15000
Testing Units 40,000 45000 40000
Software Development 20,000 30000 25000
Networking 3,000 3000 3000
170,000 1,90,000 1,40,000
Implementation Cost Per PMCS
38. Implementation Model Cost (in Rupees) for
465 Active Societies
REIL 7,90,50,000
Akashganga 8,83,50,000
Open Source(Lypsaa) 6,51,00,000
Implementation Cost for all PMCS
39. Details Windows
Cost (in Indian
Rupees)
Linux
Cost (in Indian
Rupees)
Server 1,50,000 1,50,000
Printer 12,000 12,000
Software
Licensing(Server
Operating System)
4,00,000 0
Desktop Machine (1 unit) 45,000 45,000
Testing Units 1,50,000 1,50,000
Networking 30,000 30,000
7,87,000 3,87,000
Cost of Milk Producers Cooperative
Union Integration
44. The Amul has taken up the Computer Application
initiative in the year 1994 with the introduction of
‘Akashganga’ and other software in the Milk
Collection System.
The Amul has done extensive usage of IT, which
includes a B2C ordering portal, an ERP based supply
chain planning system for the flow of material in the
network
Major Findings in AMUL
45. Milk Collection information from more than 10,000
villages is available to all dairies (or Unions) to enable
them make faster decisions.
Network is linked with information at all 45
distribution offices and 3900 distributors.
Major Findings
– cont. . .
47. The Producers Milk Cooperative Societies are
unaware of software licensing and there is no
internet connectivity, data back up and the data are
not transferred to either the union and federation.
The Accounts, HR, Stores, Purchase departments and
chilling units are not computerized and Milk
Procurement System is partially computerized.
Computer Applications in AAVIN
48. In the case of Union, Milk Procurement System,
Accounts and Stores are partially computerized and
the data are not integrated with the federation and
milk producers cooperative societies. These sections
in Amul are fully computerized and the data are
integrated.
Computer Applications in AAVIN
- cont.
49. Milk Procurement System, Accounts and stores are
partially computerized and not integrated with any
testing measures. The purchase, veterinary activities
are not computerized and payroll accounting alone
partially computerized in human resource
management.
Computer Applications in AAVIN
- cont.
50. In the AAVIN Tiruchy Union, Server, Legal Software
and Network Connectivity are not available.
Desktop with old configuration which is not updated
and a printer are available and there is not data
backup facility.
In the case of Federation, Production and
Maintenance, Veterinary visits, Artificial insemination
and Cattle Feed Plant activities are not computerized.
Computer Applications in AAVIN
- cont.
51. When compare to the per capita availability of milk
between the Gujarat and Tamil Nadu there is a large
variation in the years 1991 – 2011.
The concentration of the business by the Tamil Nadu
dairy cooperatives is not on par with the
development of the Gujarat dairy cooperatives.
Computer Applications in AAVIN
- cont.
52. One among the reasons for slow growth of per capita
availability of milk is due to lesser utilization of
computerization
Recording the details of Artificial insemination using
computers and other measures were not taken up to
increase the milk production
Computer Applications in AAVIN
- cont.
54. The earnings of the members from the Milk
Producers Cooperative Society is Very Low . The mean
average earning of a member is Rs. 7100 per month
Majority (78.2%) of the members are having 1-3
animals. They are managing dairy as a part time
occupation only
Evaluation Result from the
Members of MPCS
55. A major section of (77.2 per cent) the members are
holding membership in the range of 7 to 20 years.
Majority (76.23 per cent) of the members are
supporting 3-5 of their family members based on their
earnings.
A vast majority of the respondents (86.1 and 89.11 %
regarding FAT and SNF respectively) are unaware of
the quality factors such as FAT and SNF in Milk.
Evaluation Result - Members of MPCS
- cont.
56. Most of the members (75.25 %) have insured their
milch animals.
Members availing the medical facility of the society
are 80.20 per cent.
A vast majority (88.12 %) of the members are
purchasing fodder from the society.
Almost all the members of the MPCS (99%) are
interested in making total computerization.
Evaluation Result - Members of MPCS
- cont.
57. Except a few all the members of the society (94.1%)
have said that the society providing necessary
suggestions then and there for the improvement of
the quality of the milk.
Sixty six per cent of the members have undergone
training on milking methods, but the members are
not using the new technologies as stated by the
society in the training and they were used the
conventional method of milking.
Evaluation Result - Members of MPCS
- cont.
58. 70.3 per cent of the members are unaware of the
artificial insemination. 79 per cent of the members
vouched that proper amount of feeding shall improve
the quality of milk.
Seventy per cent of the members have recorded that
improper medication certainly affect the quality of
milk.
Evaluation Result - Members of MPCS
- cont.
60. Only 3.7 percent of the employees are Post- Graduate
and 48.1 percent of the employees are Graduates.
A vast majority (77.8%) of the employees age falls
with the range of 46 to 65 years.
Majority (70%) of the employees experience is within
the range of 21 to 35 years.
Out of the 24 employees, 81.5 percent are using
computers.
Evaluation Results of Employees of
AAVIN Tiruchy Union
61. In the Union office, 40.7 percent of the computers’
configuration of central processing unit is Pentium V.
Most of the employees used the computers in Union
as the replacement for the typewriter.
Out of 24 employees in the Union office, 54.5 per cent
of the employees are using computers for more than
2 hours and less than 5 hours per day
Evaluation Results of Employees of
AAVIN Tiruchy Union
- cont.
62. 68 % of the employees are facing with problem by
using the computers in the range of 1 to 3 months.
Nearly 52 per cent of the employees have not
attended any training for using the Milk Procurement
machines.
A vast majority (77%) of the employees are not given
any training in computers either by the AAVIN
Federation or the Union.
Evaluation Results of Employees
of AAVIN Tiruchy Union – cont..
63. Nearly 51 per cent of the respondents agreed that the
information from the procurement register is
adequate.
Nearly 51 per cent of the respondents have agreed
that the output of milk analyzer is accurate.
43 per cent have agreed that the information
collected should be transferred on real time basis to
the Union records so that milk procurement price will
be paid daily
Evaluation of MPCS –
Computer perspective
64. 64 percent of the staff of the milk producers
cooperative society are able to understand the
software and utilize all the features provided in the
software and also comment that they are in need of
additional features to improve the software.
29 percent of the respondents have strongly agreed
that the reports generated from the software are
useful for the milk producers cooperative society.
Evaluation of MPCS –
Computer perspective
-cont..
65. 41 percent of the members of MPCS has agreed that
the functionality of the society has improved because
of using the computers.
56 percent of the respondents have agreed that the
administrative work got minimized because of the
usage of the computer applications.
Majority (86 %) of the employees in Milk Producers
Cooperative Society have agreed that the members’
trust has increased because of using the computers.
Evaluation of MPCS –
Computer perspective
-cont..
66. Majority (93%) of the respondents have agreed that
fraud and tampering of data got reduced because of
the computer applications.
93 percent of the respondents have agreed that they
were able to calculate payments and dispatch details
faster because of the computers.
29 percent of the respondents have agreed that they
are having frequent problems because of the
operating systems.
Evaluation of MPCS –
Computer perspective
-cont.
67. 29 percent of the respondents have agreed that they
are having frequent hardware problems in their
computers
79 percent of the respondents have agreed that they
are getting frequent software problems.
Majority (86%) of the respondents have opined that
there is a need for total computerization
Evaluation of MPCS –
Computer perspective
-cont.
68. The employees in Milk Producers Cooperative Society
are having less awareness on the new improvements
in the computer technology but at the same time,
nearly 15 percent of the employees are interested to
use internet and email.
Only 22 percent of the respondents agreed for their
interest towards GIS.
Evaluation of MPCS –
Computer perspective
-cont.
70. As of 732 Primary Milk Producers Cooperative Society,
465 are Active in Business with the Tiruchy Union, but
83 societies alone make use of computers that too
very limited level of operations. The Union also not
fully utilized the existing computer application
systems. The federation is also not fully making use of
the existing computerization
Total Integration of Computers with
Federation , Union and MPCS.
71. The existing level of computerization in AAVIN have
not reached the members at the grass root level and
even there is no integration of data with the Milk
Producers Cooperative Societies, Union and
Federation and also there is no transfer of data
among the MPCS, the Union and the Federation.
Total Integration of Computers with
Federation , Union and MPCS.
-cont..
72. At present the financial position of the AAVIN will not
allow to make sufficient infrastructure facilities for the
integration.
As per the existing organization structure of AAVIN, there
is no separate department for maintenance of computer.
Further, there are neither computer savvy officials nor
computer trained staff members to make computerization
in AAVIN like AMUL.
AAVIN have not appointed Computer Professionals in the
management team so far.
Total Integration of Computers with
Federation , Union and MPCS.
- cont.
73. Electrical power supplies are unreliable or erratic, as
of date (during the evaluation)
After the computerization AMUL is able to disperse
the milk procurement price to the members every
day. But in AAVIN, due to lack of computerization in
the milk testing and bulk cooling system they disperse
milk procurement price monthly three times.
Total Integration of Computers with
Federation , Union and MPCS.
- cont.
74. Unreliable Fixed Line Telephone system is used and
the communication through optical fibre transmission
is not reached to the rural areas in Tamil Nadu.
Local internet service providers are too expensive and
the service is also not proper. There is a resistance of
AAVIN employees to make changes in the existing
manual system because of the fear that
computerization will replace the Human Resources
Total Integration of Computers with
Federation , Union and MPCS.
- cont.
75. The Akashganga implementation cost per MPCS is 11%
higher than the REIL implementation.
The open source implementation cost per MPCS is 17%
lower than the REIL implementation. The open source
implementation cost per MPCS is 27 % lower than the
Akashganga Implementation.
AAVIN can utilize latest technology like cloud
computing and should invest time and efforts
towards the total computerization at a low cost.
Total Integration of Computers with
Federation , Union and MPCS.
- cont.
76. Members are having less awareness about the
adulteration, and it is important for the staff of
societies to educate them.
The distance between the member’s farm and the
collection point of MPCS may be reduced by creating
additional collection centers or mobile cooling van to
collect the milk from the member’s residence or farm.
Suggestions
77. Labour problem can be managed by means of introducing
the technological replacements like using the fodder
cutting machine, milking machine, cleaning machine etc.,
It is on the part of the society’s responsibility to create
awareness about the quality factors such as FAT and SNF in
the minds of the members because the milk procurement
price is based on these factors. Further, the success of the
computerization depends upon the members’ knowledge
about these quality factors in the milk.
Suggestions – cont.
78. It is suggested that the society may educate the members
about the Artificial Insemination (AI) because the NDDB
has spent lot money for development of cross breed
animal and try to increase the quantity of milk in the 12th
planning period.
AAVIN may introduce the plastic card or smart card just like
the Amul, which may be used in the ATM to draw the cost
of milk and other details through the arrangement with
Core Banking System of the Nationalized Banks.
Suggestions – cont.
79. The Milk Producers Cooperative Society should pay
the milk procurement price to the members every day
as done by the Amul.
The Milk Producers Cooperative Societies should
enhance the number of employees and should have
policy to appoint new employees with computer
knowledge.
Investment should be made in the computer systems
Suggestions
-cont.
80. Training should be given to the existing employees
how to utilize computers for their dairy operations
other than simple document typing.
To rectify the hardware and software problems, the
AAVIN has to appoint a team of computer experts
and should plan for the annual maintenance contract.
To reduce the investment in total computerization,
AAVIN may choose Open Source Computer
Application as done by the Kerala Dairy Cooperatives.
Suggestions
-cont.
81. Installation of the centralized server either through
the cloud technologies or licensed system.
Customization of the software based on the
requirements of the AAVIN dairy.
The existing staff members of AAVIN should be
motivated to learn and train in computer expertise.
Suggestions
-cont.
82. Expansion of the Bulk Cooler and Automatic
Collection System to all the areas of the AAVIN and
installation of the required number of computers and
integration of all the Milk Producers Cooperative
Societies with the Union and the Union should be
integrated with the AAVIN database.
Suggestions
-cont.
83. Try to tap the resources from the NDDB and
Tamilnadu State Government for developing the
infrastructure facilities in Computer Applications.
AAVIN should create a new IT department and
appoint the computer professionals to look after and
maintain the AAVIN computer application
requirement.
Suggestions
-cont.
84. The Government of Tamilnadu should conduct the
election for the office bearers of Producers Milk
Cooperative Societies and empower the members to
conduct the dairy on cooperative lines.
AAVIN should develop a computer software which is
user friendly and it should be in Tamil by making the
necessary arrangement with the server provider or
create own computer professionals for that purpose.
Suggestions
-cont.
85. AAVIN should take necessary steps to provide
continuous on-job training to employees in
Federation and Union to enhance the computer
knowledge of the existing staff as well as organize
orientation programme to MPCS members to make
use of the computer and internet efficiently.
Suggestions
-cont.
87. The AAVIN has introduced the computerization in the
dairying activities very recently and it has to adapt
methods from the AMUL and reaps the benefits of
fully computerized dairying in AAVIN.
The success of the AMUL mainly depends on the
members’ cooperation and full support in the
computerization and empowerment of the members
through the participation in the dairy management.
Conclusion – cont.
88. In the case of AAVIN it is not run with strict
cooperative principles and members not having any
say in the management of the affairs of the AAVIN.
The computerization of dairying activities provides
immense benefits to the AAVIN.
Conclusion – cont.