1. Coffee Retail Chain StudyCoffee Retail Chain Study
Bangalore
rajalingam.rathinam@gmail.comj g @g

2. SynopsisSynopsis
• The most organized sector in the coffee café industry, is theg y
retail café chain.
• Developing a recognized brand consistent to all their outlet,
which customers can easily relate to, wherever they go.which customers can easily relate to, wherever they go.
• KPI study done on
– Costa Café
– Barista
– cUppa
– Café Coffee Day– Café Coffee Day
rajalingam.rathinam@gmail.com

3. rajalingam.rathinam@gmail.com

4. Café info
Location
Koramangala BangaloreKoramangala, Bangalore
Seating Capacity
A/C – 30 Seats
N A/C 35 SNon – A/C – 35 Seats
Smoking Zone – YES
8 to 10 seats
Fast Moving SKUs
Cappuccino & Mocha
Range of Cold coffeeRange of Cold coffee
Chocolate Chip Muffins
What’s New
Frescato – ice blended coffee
rajalingam.rathinam@gmail.com

5. KPI
- Family & Young crowd
- Mostly regular visitors
- 70% customers are from nearby residential area70% customers are from nearby residential area
- Offers approx. 10% discount on bulk order
(above Rs.2500/-)
- Counter order & served at Table
C l ti R d C d (B 4 d t 1 f )- Cumulative Reward Card (Buy 4 and get 1 free)
- Front- end Staffs – 6 Nos.
- Good Ambience & Music
- Average Groupg p
- more than 5 people – 40%
- 2 to 5 people – 50 %
- Others – 10%
Visit Frequency- Visit Frequency
- 2 to 3 times a week – 50%
- 2 to 3 times a month – 30%
- Once a while – 20 %
- Busy hours
- Week day – 6pm to 10pm
- Week end – 10am to 11 pm
rajalingam.rathinam@gmail.com

6. rajalingam.rathinam@gmail.com

7. Café info
Location
Koramangala BangaloreKoramangala, Bangalore
Seating Capacity
A/C – 18 Seats
N A/C 25 SNon – A/C – 25 Seats
Smoking Zone – NO
Fast Moving SKUs
Cappuccino Aroma
Caffe Latte Mug
MarochinnoMarochinno
Combo deals
What’s New
Barista – Merchandise Goodies
rajalingam.rathinam@gmail.com

8. - Family & Business crowd
KPI
Family & Business crowd
- Mostly regular visitors
- 50% customers are from nearby residential
area
- Offers approx. 10% discount on bulk order
(above Rs.2500/-)
- Counter / Table order & served at Table
- Front- end Staffs – 4 Nos.Front end Staffs 4 Nos.
- Good Ambience with warm lights & Music
- Average Group
- more than 5 people – 40%
2 t 5 l 50 %- 2 to 5 people – 50 %
- Others – 10%
- Visit Frequency
- 2 to 3 times a week – 50%
- 2 to 3 times a month – 20%
- Once a while – 30 %
Busy hours- Busy hours
- Week day – 6pm to 10pm
- Week end – 10am to 11 pm
rajalingam.rathinam@gmail.com

9. rajalingam.rathinam@gmail.com

10. Café info
Location
HSR Layout BangaloreHSR Layout, Bangalore
Seating Capacity
A/C – 30 Seats
N A/C 50 60 SNon – A/C – 50 - 60 Seats
Smoking Zone – YES
Nice Garden Space
Fast Moving SKUs
Pastries and Snacks along ith HotPastries and Snacks along with Hot
coffee / Assam Tea
Serves WINE too
rajalingam.rathinam@gmail.com

11. KPI
- Family crowd
- Weekend regular visitors
- 30% customers are from nearby residential area
G d S i l th i l- Good Social gathering place
- Offers approx. 5% discount on bulk order (above
Rs.5000/-)
- Served at Table
- Front- end Staffs – 8 Nos.
- Good Ambience & Music
- Average Group
more than 5 people 60%- more than 5 people – 60%
- 2 to 5 people – 30 %
- Others – 10%
- Visit Frequency
- 2 to 3 times a week – 20%
- 2 to 3 times a month – 50%
- Once a while – 30 %
- Busy hours
- Week day – 5 pm to 10pm
- Week end – 3 pm to 11 pmrajalingam.rathinam@gmail.com

12. rajalingam.rathinam@gmail.com

13. Café info
Location
HSR Layout BangaloreHSR Layout, Bangalore
(Near NIFT institute)
Seating Capacity
A/C 30 SA/C – 30 Seats
Non – A/C – 20 Seats
Smoking Zone – YESg
8 seats
Fast Moving SKUs
Range of Cold coffeeRange of Cold coffee
Cookies
Cappuccino
Mocha
rajalingam.rathinam@gmail.com

14. KPI
- Student & Young crowd
- 70% customers are regular visitors
Off 10% di t b lk d- Offers approx. 10% discount on bulk order
(above Rs.3000/-)
- Served at Table
- Front- end Staffs – 4 Nos.
- Good Ambience & Music
- Average Group
- more than 5 people – 60%
2 to 5 people 20 %- 2 to 5 people – 20 %
- Others – 20%
- Visit Frequency
- 2 to 3 times a week – 70%
- 2 to 3 times a month – 10%
- Once a while – 20 %
- Busy hours
- Week day – 11 am to 8pmWeek day 11 am to 8pm
- Week end – 3 pm to 9 pm
rajalingam.rathinam@gmail.com

15. j li hi @ ilrajalingam.rathinam@gmail.com
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