This (colgate) presentation is one of my important seminar becaz wen i was took seminar i put some old colgate video ads on the screen. It really help to listen all of them with attention.. and they really like and loved it..

1. BY
RAJAGOPAL.P

2. Contents
 Company Details
 CEO
 Products
 Competitors
 Positionin Global Market
 Strategies
 Market value

4. LOGO

5. History
 In 1806, William Colgate introduced starch, soap
and candle factory on Dutch Street in New York
City under the name of “William Colgate &
Company”.
 In 1857, William Colgate died and the company
was reorganized as “Colgate & Company”
under the management of Samuel Colgate, his
son.
 In 1873, the firm introduced its first toothpaste,
an aromatic toothpaste sold in jars.
 His company sold the first toothpaste in a tube,
Colgate Ribbon Dental Cream, in 1896.

6.  In 1928, Palmolive-Peet bought the
Colgate Company "Colgate-Palmolive-
Peet Company.”
 In 1953 “Peet” was Dropped from the title,
leaving only “Colgate-Palmolive
Company”, the current name.
 Today Colgate has numerous subsidiary
organisation spanning 200 countries, but it
is publicly listed in only two, the United
States and India.

7. Brief about Company
 Started to distribute Colgate Dental Cream,
Colgate-Palmolive
 It has a presence in around 3.5 million retail outlets
across the country, of which the Company
services 9,40,000 outlets directly
 The Company has grown to a Rs. 9600 million plus
with an outstanding record of enhancing value for
its strong shareholder base
 Colgate has been voted „The Most Trusted Brand‟
in India across all brands and categories for the
third consecutive year in the Brand Equity AC
Nielson ORG-MARG 2005 survey.

8. Awards & Achievements
 Colgate has been ranked as India‟s #1 Most
Trusted Brand across all categories for four
consecutive years from 2003 to 2007.
 51% market share in the toothpaste segment.
 48% market share in the toothpowder market.
 30% share in the toothbrush market.
 Presently its is facing competition from no.2
player HUL E.g. Pepsodant
 On 4 Sept.2009, Colgate-Palmolive signed SRK
as its Brand Ambassador.

9. CEO
 Ian
cook is the CEO, of
Colgate-Palmolive
Company

11. Competitors
 CHURCH & DWIGHT INC
 CLOROX CO DEL
 PROCTER & GAMBLE CO

13. PRODUCTS
Oral Care Home Care
 Axion Surface Clean
Palmolive
Colgate
 Shower Gel
 Toothpaste  Shower Cream
 Bar Soap
 Tooth Powder
 Liquid Hand Wash
 Whitening Products  Shave Preps, Skin Care

15. Position in the Global market

17. Future strategy on 4p‟s Basis:
Product
 They try to position some innovative
toothpaste with a brand name other Colgate
but under the umbrella of Colgate Palmolive
 Focusing toward rural rich and consuming
class by endorsing the development of
„Colgate Ayurvedic Toothpowder‟.
 For Urban Population, they would come up
with the product suiting to young generation
 For Urban rich and consuming class, they
would come up with the products on the
basis of functional benefits.

18. Price
 Based on the Competitors price.
 Charging higher Premium Which focused
on consuming and lower income classes
 Pricing done on the basis of price points
 Packing would be customized on the
basis of price points.

19. Promotion
 They positioning Colgate dental White
Crème and toothpowder towards rural
rich segment.
 For rural consuming class they endorsing
cibaca toothpaste.
 Advertisement trough TV media, print
media
 FM radio for Urban population & MW and
SW radio for Rural population
 Hoarding on National Highways

20. Place
 They would try to increase product
penetration to rural population.
 They would try to increase the wholesalers
to small towns.
 They would track the distribution path so
that they are covering all the village areas
around the towns.