1. Carlsberg’s Copenhagen Beer in North America

2. Research Overview
• Carlsberg
• Copenhagen
• General environment of the beer industry
• Past and current beers targeted at females
• Literature review on marketing to women

3. Carlsberg

4. Carlsberg’s Brand Portfolio - International

5. Small player in the Beer Industry

6. Never focused on women

7. Strong Financial Position
$

8. Copenhagen Beer

10. The Beer Industry
GENERAL ENVIRONMENT OVERVIEW

11. Carlsberg’s Previous Attempt with the Eve brand

12. Past & Current Beers
MARKETING CAMPAIGNS TARGETED AT
WOMEN

13. Literature Review
ON TARGETING TO WOMEN

14. Targeting Women
• Effective Marketing Styles
• Mindsets
• Shopping Styles
• Online Presence
• Brand Loyalty
• E-Commerce

15. Digital Marketing Strategy
HOW TO PROMOTE COPENHAGEN IN NORTH
AMERICA?

16. Looking at Successful
Campaigns

17. Our Promoting Initiatives

18. Engaging Women

19. Appealing to Women

20. Q&A