2. Core Philosophy
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At CHILDLINE the child comes first
CHILDLINE 1098 is a service primarily for children in need of care
and protection who do not have access to resources
Every child has a right to protection and it is the collective
responsibility of civil society to provide the child with an enabling
environment
A child is not an object of pity. Services provided for children
are his/her right and not an act of charity
CHILDLINE is a special family and believes in participatory
processes
CHILDLINE’s primary focus is awareness at the grassroots
The awareness exercise for CHILDLINE should be low cost
aping the target group

3. INNOVATIONS
• Innovations in awareness methods
• The CHILDLINE network runs through the
length and breadth of the country. Each city
has developed their own strategies for
reaching out children, which are region and
culture specific.

4. INNOVATIONS
 Chennai:CHILDLINE messages on all the envelopes of the telephone bills
 Varanasi: Brought in CHILDLINE’s first birthday with a boat down the river Ganga
along the Ghats, decorated with CHILDLINE banners with CHILDLIN messages being
announced on a loud speaker, on the boat.
 Calcutta :CHILDLINE stalls at ‘Book Melas’CHILDLINE publicity at ‘Durga Pooja’
celebrations Information about CHILDINE as part of information about Calcutta on
the local television channel.
 Kutch :CHILDLINE ‘chuk chuk gadi’, a train formed by children running around the
village spreading the CHILDLINE message.
 Hyderabad :CHILDLINE 1098 printed on telephone bills.
 Trivandrum :CHILDLINE discussions integrated into ‘bal sangams’
 Mumbai: Pagers flashing CHILDLINE messages on Children’s Day.

5. MISSION
• Mission
• CHILDLINE will reach out to every child in need and
ensure their rights and protection through the Four Cs.
• CONNECT through technology to reach the 'last mile'.
• CATALYSE systems through active advocacy.
• COLLABORATE through integrated efforts between
children, the state, civil society, corporates and
community to build a child friendly social order.
• COMMUNICATE to make child protection everybody's
priority.

7. VISION
A child-friendly nation that guarantees the
rights and protection of all children.

8. PRIMARY GOAL
• Ensuring that every child in India has access to
emergency assistance by setting up the
CHILDLINE service in different parts of the
country.

9. SECONDARY GOAL
Facilitating rehabilitation of children all over India through a platform of
networks amongst organizations through out the country.
Promoting child rights amongst every citizen through awareness about
CHILDLINE 1098.
Bringing forth core issues for advocacy, as determined by observing trends
and gaps in service
that emerge from Research and Documentation of issues related to
children in need of care
and protection.
Promoting issues related to children in need of care and protection by
sensitization of
Government organizations, Non Government organizations, corporate
sector, media, street
and community youth and concerned individuals.

10. ORGANIZATION STRCTURE