Have you ever wondered how to land the perfect job in 30 days, or quickly improve your prospects at the job you have? Our book, APP, ZAP, PUMP, PLAY answers these questions by detailing a radical way of thinking that will change lives and put the spark back into any job hunt or career for the thousands of Americans who are thirsting for change. Technology has undergone major shifts over the generations, and we believe we are at the brink of another pivotal change - the convergence of social media, mobility, and knowledgeable users. APP, ZAP, PUMP, PLAY is the perfect primer at the dawn of this revolution. The book is user-friendly enough to appeal to the newbie as well as the experienced techie. A core aspect of today's world is the convergence of mobile technology (through smartphones and apps) and a social media. This has dramatically changed the way individuals; small businesses, and large corporations co-exist and interact. The four authors of this book - a woman and three men - are highly accomplished and creative businesspeople with the tech know-how to tackle this new paradigm. They are players in the media and entertainment industries as well as tech geeks with much life experience. As industry veterans, we have been privy to information and surveys about how technology has transformed people's lives, as well as proximity to leaders who have revolutionized the technology landscape with their thinking. The book's complex yet simplified framework includes four elements- App (looking at the latest applications for smartphones like iPhone and Android); Zap (people or related elements), Pump (matching apps and zaps resulting in a strategy/plan), and Play ( results of the Pump or plan). I know that you are interested in dynamic books that offer practical advice and "How to" help. APP, ZAP, PUMP, PLAY offers plenty of that and could become the bible for the new millennium.

1. APp Cd Be Fe He O
K ZAp Pb Zn Ne C
Na Mg PUmp Au H
Al Mg PLay
Al
Elements to Help Achieve Your Goals
A How To Series Of Books

2. Look around you….. 1 in 10 people
you meet today are looking for a job

3. THE AUTHORS
Ritesh Pathak Vice President • Over 14 Years of Management Leadership Experience
MPhasis (An HP • Deep Expertise and Relationships in Media and Publishing
Company) • 15000 + Contacts on LinkedIn
• MBA
Rahul Sandil SVP • Over 15 Years of Management Leadership experience
GamersFirst • Deep Expertise in Consumer and Intetractive Entertainment
• KLOUT Score of 50+; 5000+ Contacts on Social Graphs
• MBA
Abhijit Ray AVP MPhasis • Over 12 years of Management Leadership experience
• Deep Expertise and Relationships in Financial Services Industry
• Alumnus of IIT – The World’s leading Engineering School
• MBA
Kam Vadali Client Partner • Over 8 Years of Consulting Experience
HP • Former Client partner at IBM
• Pro tennis Player
• MBA

4. PUBLIC SPEAKING EXPERIENCE
Panelist Game Developers Conference 2008, San Francisco
Speaker LOGIN Conference 2011, Seattle
Speaker Social Media Week 2011, Los Angeles
Panelist University of California – Irvine 2011
Panelist South by South West 2012, Austin (Planned)

5. Book 1
How to find a job in 30 days ?

6. The story of Michael Jones …..

7. CORE CONCEPT
PLAY
q Ether of Forces Reacting for and Against you
q Competitors and Enemies
.
q Staying Current and Evaluating your Social
PLAY
Graph
The ether of forces
acting and reacting
Pump
against you, your zap PUMP
and your pump
Your Execution q Resume Distribution
Plan
q Establishing Referrals through ZAP
q Self Branding thru Events and Activities
ZAP
Your Social ZAP
Network / Graph
of Relationships
q Family
APP
q Friends
Universe of Applications
Available Online and q Coworkers
Offline to Leverage for
your Job Search
q Competitors
APP
q Job Boards – LinkedIn, TheLadders, Monster
q Social Networks – Facebook, Twitter
q Mobile: Mashable, LinkedIn

8. SAMPLE APPS
Monster.com CareerBuilder.com
Indeed The ether of forces
SimplyHired.com
acting and reacting
against you, your zap
and your pump
TheLadders.com Twitter(#jobs)
MeetTheBoss Epernicus
GraduateJunction Jobvite
LinkedIn Sonar
RSSFeeds Execunet Vizibility

9. ELEMENTS OF ZAP
!

10. PUMP STRATEGIES
• Go to market strategies Hot Leads
with clear visible and Send
Resume
invisible pipeline of
opportunities
Job
• Leverage Apps and Zap to
Interview
build strategies
New Job

11. PLAY
Influencers
•
Actions
Counter-strategies and Competitors
Competition
Actions
My Actions
• Reaction
• Provide governance to key
pursuits and drive wins
Market
Conditions

12. BRINGING IT ALL TOGETHER
Have you
Have you clearly
reached out to
listed your
everyone in your
action plan ?
ecosystem ?
Do you know
Have you
about what you
exhausted all the
are competing
Apps Available ?
Land against ?
a Job

13. MARKETING SNAPSHOT
DEMOGRAPHIC
BACKGROUND
PRICING
§ Broad Demographic
§ Over 9.8% Unemployment
§ GEN X Male and Female Price = 3 Big Macs = $11.99
§ Long Recession Cycle
§ GEN Y Male and Female
§ Average Time to get a job
§ Early Boomers
§ 8 to 10 Weeks
§ North America and EU
§ Highly Connected World
§ Nations hit by Job Crisis PUBLISHING
§ 700 mn FB Users
§ Appeals to Red and Blue
§ Expected Year for Recovery § Hard Copy
§ Target Both
§ 2015 § Soft Copy
§ Wall Street Occupiers
§ iBooks
§ Tea Partiers
§ Kindle
§ Nook

14. Pre Launch
Launch
Marketing Plan
1000 Tweets Published
Launch Twiiter, FB, Linkedin Group
Social Media
Ensure Consistent Branding
5000 FB Fans
Target Campus Networks
Launch Blogsite www.appzap.me
Blogs
Launch PodCast
Launch Full Blown Interactive Blog Site
SEO
Start Planning SEO
Launch Referral program through FanRank
Hire SEO Firm to execute first wave
Launch Charity Driven Programs
Launch Waves of PPC Campaigns right before Pre Order
PPC
Campaign – Focus spend on LinkedIn, Monster, TheLadders
Launch 2nd Wave of PPC Campaign
Host Press Conference
Start preparing PR Plan with Agency
Launch Reviewer Program
PR
Launch Press Releases introducing Authors and Concept
Position Book in Libraries
Position Authirs ar Experts in Opinion Shows
Launch Campus Tour
Book Signing
Retail Promos
Retail Store Book Reading
Authors have limited Speaking Engagements lined up in Q1
2012
Intensify Guest Speaking on Opinion Shows on PodCasts,
Speaking
Work with Agency in positioning Authors at Public TV and Radio
speaking Events
Reach out to 20k contacts on Social Networks introducing
Personal Outreach
Book, Blog and Fan Sites
Leverage Deep Rolodex in positioning book and referrals
Line up “Celebrity” Endorsements and Foreword Author

15. THE GIFT THAT KEEPS GIVING
March 2012
June 2013
App Zap Pump Play – App Zap Pump Play –
How to find a job in How to lose 20 lbs in
30 Days
30 Days ?
Dec 2012
App Zap Pump Play –
How to find a Long
Term Relationship in
30 Days

16. THANK WEB: www.appzap.me
YOU
EMAIL: rahulsandil@gmail.com