Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

1. 3/4/2013
Search Engine Optimization
Global Institute Of Technology and Management
SEO-Rahul Garg
ABC.COM

2. Search Engine Optimization
1
Synopsis
Submitted to Department of MCA for
Project (MCA 612)
Session 2012-13
Submitted by :- Submitted to :-
Rahul Garg Mrs. ABC
----------
IDEAL INSTITUTE OF TECHNOLOGY,GHAZIABAD

3. Search Engine Optimization
2
CONTENTS
1. INTRODUCTION
2. OBJECTIVES & SCOPE OF PROJECT
3. SEO PROJECT PROFILE
4. SYSTEM ANALYSIS
5. SEARCH ENGINE OPTIMIZATION PROCESS
 On Page SEO
 Off Page SEO
6. HARDWARE&SOFTWARE REQURIEMENTS
 Hardware Requirements
 Software Requirements
7. TOOLS FOR MEASURING RESULT

4. Search Engine Optimization
3
1. INTRODUCTION:
SEOis an important tool for any web marketing campaign. It helps to set your
website at the position higher than the millions of other websites in response to a
search query. We will explain you regarding all the necessary information you
need to know about Search Engine Optimization such as:
What is Search Engine Optimization?
SEO Definition
Search engine optimization (SEO) is the process of improving the volume and
quality of traffic to a web site from search engines via "natural" ("organic" or
"algorithmic") search results. Usually, the earlier a site is presented in the search
results, or the higher it "ranks", the more searchers will visit that site. SEO can also
target different kinds of search, including image search, local search, and industry-
specific vertical search engines.
The art and science of raising a web page’s natural search engine rankings. SEO is
broken into two distinct buckets: on page factors and off page factors. On page
factors including such items as: a website’s crawl-ability, internal linking set up,
keyword selection and placement, meta tags, etc. Off page factors being building
link popularity (inbound links) into your website. I believe link building to still be
the single most important part of the SEO equation.

5. Search Engine Optimization
4
In general, users do not make much use of the lists of favorites or bookmarks
browsers provide systems and rarely directly typed the URL of the page you wish
to go, because he might not know it.
Given this dynamic, web positioning strategies are critical . Since on the other
hand, after a search of less than 40% of Internet users reached the second page of
results that provides a search engine, and only 10% check to the third. This is
where it is clear the need to achieve visibility and to achieve this we need to think
like search engines to better communicate with them.
Google, Yahoo, MSN and company order their results through mathematical
algorithms that undergo analysis hundreds of factors. Each company uses a
different formula and the idea is not decipher.
The answer lies in the SEO . SEO is the acronym for "search engine optimization
(Search Engine Optimization) or" search engine optimizer "(Search Engine
Optimizer), which gives us a series of clues and techniques to interpret the mode of
operation search engines.

6. Search Engine Optimization
5
2. OBJECTIVES & SCOPE OF PROJECT
OBJECTIVES:
The SEO is a set of methodologies aimed at improving the ranking of a site
in the pages of the search engines or, in any case to improve accessibility
through search engines.
The SEO (Search engine Optimization) also refers to the profession and
work undertaken by consultants SEO optimization projects have websites of
their clients in order to improve the number of visits and outcomes or the
planning of campaigns advertising based on keywords.
The Objective of search engine marketing SEO are:
 Increased visits to obtain:
 Increase the skills of the users of a particular website
 Increased contacts.
 Increased sales.
 Search and investigation of new potential customers.
 Growth of the mark.
 Strengthened brand or website.
Future Scope of this Project:
Nothing is perfect in this world. So, we are also no exception. Although, we
have tried our best to present the information effectively, yet, there can be
further enhancement in the Website. We have taken care of all the critical
aspects, which need to take care of during the SEO of the Project. Like the
things this SEO project also has some limitations and can further be
enhances by someone, because there are certain drawbacks that do not
permit the system to be 100% accurate.

7. Search Engine Optimization
6
3. SEO Project Profile:
Project:- GITM(Global Institute Of Technology and Management)
URL:http://gitmgurgaon.com
<meta name="keywords" content="GITM, GITM Gurgaon, Best Engineering colleges in
India, Top B-Schools in Gurgaon" />
<meta name="description" content="GITM (Global Institute of Technology & Management) is
one of the best engineering colleges in India & top B-schools in Gurgaon, Delhi/NCR. This
AICTE approved college is amongst top B-schools & offers best engineering courses based in
Gurgaon." />
4.SYSTEM ANALYSIS :
A request to take assistance from information system can be made for many
reasons, but in each case someone in the organization initiate the request. When the
request is made, the first system activity the preliminary investigation begins. This
activity has three parts:
Request clarification
Feasible Study
Request approval

8. Search Engine Optimization
7
5. Search Engine Optimization Process:
Search Engine Optimization is the ultimate way to take your web sites top of the
listings and get a good ranking in various search engines.

9. Search Engine Optimization
8
The SEO process defined into two way-
1) On Page Optimization
On page optimization is long but effective process in optimization. The on page
optimization process is standing on some basis like title tags, meta description,
keyword density, inbound links and url structure. On page factors are straightly
related to the structure of the web sites. Title tag is the main theme of a web site.
people and search engines find your site through it. If you put some keyword on
title tag it will boost your site’s ranking.

10. Search Engine Optimization
9
SEO on Page Optimization Tools:
 Competitors Analysis
 Keyword Research
 Keyword Placement
 Title Creation
 Meta Tag Creation
 Meta Description Creation
 Content Optimization
 Keyword Density
 URL Structure Analysis
 Content Creation
 Image Optimization
 Sitemap Creation
 Use of robots.txt
 Doorway Pages
 Invisible Text
 Cloaking

11. Search Engine Optimization
10
2) Off Page Optimization:
On Page Optimization is the process in which we build Link Of Our website..

12. Search Engine Optimization
11
SEO OFF PAGE OPTIMIZATION TOOLS:
 Search Engine Submission
 Directory Submission
 Article Submission
 Press Release submission
 Forums Posting
 Link Building
 One-Way
 Two-Way / Reciprocal / Link Exchange
 Three-Way
 Blogs
 Blogs Creation
 Blogs submission
 Blogs Commenting
 Posting Free Classifieds
 Google Mapping/Listing
 Social Book marking
 RSS feeds
 Video optimization

13. Search Engine Optimization
12
8. Hardware and Software Requirement:
Hardware:
Processor Pentium-II or higher
Processor Speed 533 MHZ
Hard Disk Space 20 GB (min.)
Ram Memory 32 MB (64 MB recommended)
Software:
Operating System Windows XP/2000
High Speed Internet Connection

14. Search Engine Optimization
13
9.Tools For Measuring Result:
 Google Analytics
 Google Website Optimizer
 Google Adwords
 Google’s Search Based Keyword Tool
 Google Trends
 UltraCart Shopping Cart
 1ShoppingCart
 Aweber Email Systems
 iContact Email Systems