TRAVEL AGENCY MANAGEMENT PROJECT HOW TO ESTABLISH A TRAVEL AGENCY.

2. Company overview
 Wanderlust Tours intends to provide individual and group
travel to leisure & pilgrim clients.
 Services and products provided by Wanderlust will initially
include pre-arranged tours, custom packages according to
clients specifications & travel consultation.
 Wanderlust Tours seeks to differentiate itself as the premier
travel company in Suburban Mumbai area.
 As it grows it will take on people and expand into related
markets and services.
 It will also look for additional leverage by establishing
relationships and representations with appropriate strategic
allies.

3. Launch
 The company is launching in May 2013
Finally the wait is over….

4. Vision
 To provide our customers an experience of their
lifetime at unbeatable prices.
 To become one of the major players within the
country.

5. Mission
 To operate on a specialization level.
 To be the Numero Uno travel agency in Mumbai
offering a wide variety of options for people travelling
to Middle East.

6. Objective
 To reach the breakeven point within 3 years.
 To give the cheapest package to the customer
compared to other travel agency

7. Location
 Wanderlust is located at:
Everest Apartments,
J.P. Road,
Versova ( Next to Café Coffee Day)
Andheri (West)
Mumbai-400061

8. Actual site

9. Services
 Wanderlust is a travel company that intends to
deliver leisure travel & pilgrimage packages for
middle east to customers.
 We intend to guide customers in selecting a trip(s)
based on pre-defined vacation criteria. This analysis
will be based on user profiles, set by the
consumers, which includes preferences such as:
 Budget
 Activities sought
 Destination, and
 Time of Travel

10. Competitive Comparison
 There are presently few competitors among the
major players offering services similar to ours.
 But there are a lot of small travel agencies who
provide pilgrimage packages for the middle east to
the customers.
 Hence there will be a need to not only firmly
establish ourselves on the market, but also strongly
differentiate ourselves from these other travel
agencies.

11. Investment
No. of investors 4
Capital invested by each investor 8 lacs
Total investment 32 lacs

12. Expenses on Start-up
COMPANY REGISTRATION RS. 35,000
INFRASTRUCTURE RS.1,00,000
INTERIORS RS.55,200
ELECTRIC APPLIANCES RS. 1,22,500
INSURANCE RS. 2,00,000
MARKETING RS. 3,30,000
STATIONERY RS.25,095
MISCELLANEOUS RS. 12,000
SALARY OF OFFICE BOY RS. 7,000

13. Middle East as an emerging Travel Market
 Between 2000 and 2010, the number of travelers in the Middle
East more than doubled, from 24.1 million to 60.3
million, according to the United Nations World Travel
Organization (UNWTO).
 It's a level of growth unmatched by any region in the world
during the same period.
 Over the past decade, Middle Eastern tourism ministries have
launched aggressive branding campaigns.
 "If you wanted to do some fancy shopping, in the past you
went to Europe, or maybe the United States, but now if you
want to be pampered in a nice hotel you can stay in the Middle
East," says John Kester, head of tourism trends and marketing
strategies at the UNWTO.
 Saudi Arabia, home to Mecca and Medina, leads in the
region's religious tourism, gathering approximately US$7
billion annually in tourism revenue.

14. Strengths Weakness
 Assets are our own
 Specialization
 Located in target area
 Products are emerging
destinations
 Limited financial base compared
to the major players in the
industry
 Lack of clear strategic alliance
 The introduction of new
organizational practice &
personal, who have not
previously worked
together, presents a challenge
to the organization

15. Opportunity Threats
 Can expand to B2B
 Pilgrimage tourism is our
biggest strength for middle east
& the market is growing with
emerging destinations of
middle east.
 Emerging Destination  Unfavorable brand image as a
tourist destination
 Restrictions in the destination
countries
 Not a preferred destination in the
Indian Market
 The present growth in the tourism
sector may result in an increasing
number of firms entering the
market. This may led to increased
competition

16. Leisure Packages we offer:
PACKAGE NO. OF DAYS PRICE (PER PERSON)
Dazzling Dubai 04 Nights / 05 Days INR 39,480
Best of Dubai 06 Nights/ 07 Days INR 53,100
Eclectic Morocco 09 Night/ 10 Days INR 80,523
Fabulous Fortnight Morocco 13 Night / 14 Days INR 1,27,118
Discover Oman 07 Nights/ 08 Days INR 40,239
Best of Jordan 07 Nights / 08 Days INR 64,562
Essential Jordan 05 Nights / 06 Days INR 59,150
Classic Egypt 12 Nights/ 13Days INR 65,010
Total Egypt 12 Nights/ 13Days INR 89215
Amazing Turkey 05 Nights / 06 Days INR 92,913

17. Amazing Turkey

18. Day 1
Day 3
Day 4

19. Visa requirements for Turkey
 Passport valid at least six months
 1 Visa from
 1 photographs with white background
 Covering Letter for stating purpose of visit
 Return confirm ticket
 Hotel Confirmation
 Foreign Exchange or International Credit card copy
 Bank statements last six months
 Tax returns last three years
 If Employed Letter from employer stating No Objection
for Travel, salary slips last three months
 Single Entry INR 3300
 Processing time: 04-07 Working Days

20. Pilgrimage packages we offer:
PACKAGE NO. OF DAYS PRICE (PER PERSON)
Hajj (A) 36 Nights/ 37 Days INR 2,75,000
Hajj (B) 19 Nights/ 20 Days INR 2,70,000
Hajj (C) 14 Nights/ 15 Days INR 2,65,000
Umrah (Ramadaan
Special)
31 Nights/ 32 Days INR 95,786
Umrah 13 Nights/ 14 Days INR 54,786

22. Visa requirements for Hajj pilgrimage
 Passport valid for at least six more months and acceptable for entry to Saudi Arabia.
 One recent passport size color photograph with a white background.
 The applicant must submit a completed application form filled in with black ink pen or printed; the
form must be signed and stamped by the authorized travel agency.
 The Mahram should write on the application forms complete information on his spouse and
children or any relative with whom he is traveling. He should also provide copies of marriage or
birth certificates.
 Women are required to travel for Hajj with a Mahram. Proof of kinship must be submitted with the
application form. Any woman over the age of 45 may travel without a Mahram with an organized
group, provided she submits a letter of no objection from her Mahram authorizing her to travel
for Hajj with the named group. This letter should be notarized.
 The applicant must be in possession of a non-refundable roundtrip ticket with confirmed
reservations.
 The applicant must submit proof of vaccination for meningitis and ACYW135.
 Each pilgrim should submit two certified checks or cashier checks payable to 'Unified Agents
Office' in Jeddah for pilgrimage services (guides, Zamzam water
agents, tent accommodation in Mina and Arafat and transportation costs). These checks should
include the name and the passport number of the pilgrim and date and place of issue. Each
applicant must pay the appropriate fees. Pilgrims have the option to submit one check combining
both fees.
 No applicant under the legal age of eighteen will be granted a Hajj visa if not accompanied by his
family.

23. Visa requirements for Umrah pilgrimage
 Passport valid for more than 6 months from the date
entering Saudi Arabia.
 2 blank visa pages on your passport.
 One passport photo /white background.
 Air line reservation confirmed.
 Meningitis vaccination, usually it's valid for 3 years, if you
got one for less than 3 years ago it is still valid.
 Fill out the Saudi embassy visa application form , your
signature must match the one signature on your passport
 Wives must attach copy of marriage certificate.
 Male Children under 18 years must attaché copy of their
birth certificate.
 Unmarried female must attach a copy of birth certificate
to travel either with parents or brother.

24. Costing of Amazing Turkey (per pax)
INR COMPONENT INR
FLIGHT
(INTERNATION/DOMESTIC) 32,243
VISA 3300
TRAVEL INSURANCE 1200
TOTAL 36743
USD COMPONENT USD
ACCOMODATION 4 STARS
MDC CAVES CAPPADOCIA
PINE BAY RESORT KUSADASI
ALKOCLAR KEBAN ISTANBUL
TOTAL 495
SIGHTSEEING & TRANSFERS
CAPPADOCIA CITY TOUR 61
HOT AIR BALLON RIDE* 145*
DINNER AT CAVE RESTAURENT WITH
ENTERTAINMENT* 66*
KUSADASI HALF DAT CITY TOUR 38
ISTANBUL CITY TOUR 63
BOUSPHORUS CRUISE 38
TOTAL 200
MEALS
CIMINO BISTRO CAFÉ KUSADASI (ITALIAN
FOOD) LUNCH 10
TANDOORI ISTANBUL (INDIAN FOOD)
DINNER 10
TOTAL 20
TOTAL PACKAGE COST
INR COMPONENT INR 36743
USD COMPONENT INR 38433 (USD 715)
TOTAL INR 75176
SERVICE TAX 12.36% INR 9291
PROFIT 10% INR 8446
TOTAL PACKAGE COST INR 92,913

25. Tour cancellation policy:
 You may cancel your booking at any time prior to
commencement of the tour by notifying us in writing, which
must be signed by the person that signed the Reservation
Form. If you cancel on or before 30 days before the first day of
the tour, we will retain your deposit to cover our costs. In
addition, if the cancellation notification is received less than 30
days prior to the first day of the tour, additional cancellation
charges shall be as follows:
 Amount of Cancellation Charges:
 29-15 Days before the first day of the tour - 50%
 14-7 Days before the first day of the tour 75%
 Less than 7 Days before the first day of the tour 100%

26. Marketing Strategy
 Initially we will focus on the local market in the western suburban
area.
 Our marketing strategy will emphasize focus.
 We are a relatively new company on the market and hence must
focus on certain kinds of services with certain kinds of clients. Initially
the business will focus on the local market, expanding into the
regional market as time progresses, and as we gain the necessary
experience.
 Therefore the initial aim will be to instill awareness and confidence in
our services. In order to achieve its goal of becoming the premiere
travel agency providing middle east.

27. ATL’s to be used
 Flyers in Leading Newspapers
 Advertising on 7 star DTH service
(widely used in western suburbs)

28.  Auto rickshaw & taxi
advertising
 Meru cabs advertising

29. BTL’s used
 Facebook promotions
 Email Blast &
Bulk SMS

30. Our Facebook page received 70 likes within
a week of launch

31. Our travel blog received more than 250 views
from all over the world within a month!

32. Marketing Budget
BUDGET ALLOCATED FOR 1ST YEAR
(MAY 2013-APRIL 2014)
Rs. 3,30,000
Quarter 1 (April-May-June) Rs. 67,500
Quarter 2 (July-August-September) Rs. 52,000
Quarter 3 (October-November-
December)
Rs. 1,07,250
Quarter 4 (January-February-March) Rs. 1,03,000

33. Marketing Allocation
QUARTER ATL BTL REACH FOOTFALLS LEADS EXPECTED
INVESTMENT
ATL
EXPECTED
INVESTMENT
BTL
Q1 FLYERS IN
NEWSPAPER
S
FB
PROMOTION
MUMBAI 80 20 Rs. 10,000 NIL
AUTO
RICKSHAW
RS. 7,500
ADS ON
MERU CAB
RS. 50,000
Q2 FLYERS IN
NEWSPAPER
S
FACEBOOK
PROMOTION
ANDHERI 130 40 RS. 10,000 NIL
AUTO
RICKSHAW
EMAIL BLASTS RS. 7,500 RS. 22,500
CABLE NET BULK SMS RS. 9000 RS. 3000
Q3 FLYERS IN
NEWSPAPER
S
FACEBOOK
PAID ADS
ANDHERI 180 50 RS. 10,000 RS. 19,250
TAXI BULK SMS RS. 75,000 RS. 3000
Q4 ADS ON
MERU CABS
EMAIL BLAST WESTERN
SUBURBS
230 70 RS.50,000 RS. 22,500
AUTO
RICKSHAW
BULK SMS RS. 2,500 RS. 3,000
CABLE NET FACEBOOK
PAID ADS
RS. 20,000 NIL

34. Sales Forecast
PRODUCT REACH MARKET
ALLOCATION
LEADS PRICING PROFIT
DUBAI DAZZLING DUBAI 100 34% 20
INR 39,480 INR 3553
BEST OF DUBAI 75 15
INR 53,100 INR 4779
MOROCCO ECLECTIC MOROCCO 60 7% 8
INR 80,523 INR 7247
FABULOUS FORTNIGHT 40 6
INR 127,118 INR 11440
OMAN DISCOVER OMAN 200 15% 15
INR 40,239 INR 3621
SAUDI HAJJ (A) 50 15% 20
INR 2,75,000 INR 24750
HAJJ (B) 50 10
INR 2,70,000 INR 24300
HAJJ (C) 50 10
INR 2,65,000 INR 23850
UMRAH (RAMADAAN
SPL)
25 10
INR 95,786 INR 8620
UMRAH 25 30
INR 54,786 INR 4930
JORDAN BEST OF JORDAN 20 4% 4
INR 64,562 INR 5810
ESSENTIAL JORDAN 30 6
INR 59,150 INR 5323
EGYPT CLASSIC EGYPT 80 10% 10
INR 65,010 INR 5850
TOTAL EGYPT 70 8
INR 89,215 INR 8109
TURKEY AMAZING TURKEY 200 15% 8
INR 92,913 INR 8446

35. Breakeven Analysis
Average cost of a Package Rs. 1,18,693
Average packages per year 180
Profit per package 10%
Gross Profit in 2013-14 Rs.17,80,394
Tax (30%) Rs. 5,34,118
Net Profit 12,46,276

36. Strategic Alliances
 Akbar Travels (Ticketing &
Visa)
 Local DMC’s
 Travel Insurance

37. Operations
 We follow a B2C business module where we sell
packages directly to the customers.

38. Organizational Structure
 Wanderlust Tours shall be managed primarily by
working owners/partners. The company will engage
more of a functional organization structure whereby
people shall be focusing on their prime area of
expertise.
 However in engaging this organization structure we
intend to ensure that there is open communication
between all personnel at all levels. With such a
group we believe it will be simple to communicate
with and support one another.
 Our organizational structure demonstrates the
importance we shall put on our customers, and
ensuring their satisfaction in utilizing our services.

39. Lead Cycle
ENQUIRY COMES
TRY TO FIND OUT
THE EXACT
REQUIREMENTS
CONTACT THE
SUPPLIER & SEND
THE QUERY
VISA PROCESSING
BLOCK THE DATES
WITH THE
AIRLINES & HOTEL
BOOKINGS
TAKE THE
BOOKING AMOUNT
(50% OF THE
TOTAL AMOUNT)
CONFIRM THE
BOOKING
REVERT BACK TO
THE CUSTOMER
WITHIN 48 HOURS
OF THE ENQUIRY
GET THE
QUOTATION FROM
THE SUPPLIER
TAKE THE
REMAINING
BALANCE AMOUNT
FROM THE
CUSTOMER
BOOKING CLOSED

42. Destination Weddings