2. Emerging trends in Market
• Internet-
• E-commerce
• Social Networking
• Technology for reach Shopping
Experience
3. Internet
• Worldwide internet is growing at the rate of 7% with a base of
150 crs unique internet @ home & office
• Asia Pac growing at 7.5% and BRIC growing at 9.7%
• India with 10% internet penetration growing fastest among BRIC
and most popular among youngsters
1. Internet usages is growing at rate of 50%
2. Total time spent is growing at the rate 33% -Avg 26 Min per day
3. Total Page View growing at the rate 28%- Avg 25 page per day
4. Young Audience- 75% visitors are 15-34yrs old
– 61% are male Audience
– Highest growth seen among 15-24 male and female
segments
5. Growth is coming from Smaller town (Less than 10 lac)
4. Mobile device has overtaken Internet
usages
With Cheaper smartphone and lower data charges mobile is gradually becoming
Prime internet access Point
Source: Kleiner Perkins study
5. Leading Website in India
• Google is the single biggest website followed by facebook
• Facebook and wikimedia/ Times internet is the fastest growing
website
6. Online Trends across categories
in India
• Social Networking ,News &
search are driving usage
– SN is having highest reach
followed by news and search
• So the key drivers being
content and accessibility
– Games and News are growing
fastest
7. E-commerce-Online Retail
• Below world averages reach 60% and higher growth 43%
, shows immense potential in Indian online retail
category
• To will be driven by convenience for customer
9. Online leading Retail Brands
• Flipkart is second biggest
after only to amazon
• Jabong and Myntra in
the lifestyle category
respectively
• Aggressive marketing
and consumer need have
led to this unprecedented
growth
10. Ecommerce
• Direct debit or Net banking is the most popular format of the payment
• COD/Cash payments are more popular in the retail category
• IRCTC averages at $17 per transaction and Flipkart stands at $35 per
transaction
12. Online Social Networking
• Facebook has emerged as the market leader in the SN category
• Facebook users spent 3.8 hrs on an average in July 2012 and
17.4 visits per person
• Linkedin has also shown over 36% growth in the last 12 months
• Pinterest and G+ yet to make noticable presence in India
15. Facebook
• CRM
– Integrate Face book fans and Loyalty
programme customers
– Let real customer talks
– Get sales impact of posting done on face
book
• Interactive facebook applications
– Contest
– Games
16. Online Entertainment site
• Entertainment category has 89% reach, still lower than WW average of 94.1%
• Entertainment sites growing by 25% and video views are growing by 79%
• Youtube leads the pack with highest reach in the category with 53.7 %
reach
• The growth comes from bollywood video and music content, more sites to
come up with the opportunity.
17. You Tube
• Build On the channel
• Collect content from customers on this
• Upload the BTL activity video in the
channel
18. Technology for rich customer
experience
• Augmented realities
• QR code/AR Code
• Mobile application
• Games or engaging /Utility application
• GPS based notification
• Integrating CRM with Digital
• Centralized Music system across all stores
• Smart TV
• Digital Brochure
• Internet Radio
19. Augmented Reality
• Virtually dress using AR and camera Technology, don't wait
for some in store
• This can be a kiosk in the store / at mall /Station /Airport
• Increase interaction,build engagement, study consumer
behaviour
• Updating customer for latest collection
20. Augmented Reality
Retail Mirror Technology
The new mirror developed by
MIRRUS for use in Retail.
Typically installed in dressing
rooms provides the consumer with
matching or complementing
accessories for that particular item.
www.mirrus.com
21. QR Code
• Scan
• Order
• Pay
• Dispatch
• Deliver
22. Mobile Application
• Catchment notification
• Alert for new launch and
new arrival
• Gift voucher or Catchment
offers
• Real Loyalty points
update
• Store locator
• Daily planner utility
25. Viral Video
• Create Viral Video to increase brand
awareness to promoter the activities of
brand
26.
27. Internet radio
• Internet website which can provide same
music across multiple location
• In retail it will help to have contemporary
music
• Real time change in nation campaign
• Do store specific campaigns
