Price leakage from list price to pocket price. Case study: JCPenny Mattress price. See article http://iterativepath.wordpress.com/2009/06/07/what-is-price-realization/
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Jcpenney Pricing Waterfall
1. $1699 $850 Pricing Waterfall for a queen
mattress set with list price of $1699
$127
$72
$20 $630
$10 for every
10% on top of all $250 spent
coupons for opening
JCPenney Credit Card
List Price 50% off Sale 15% Coupon 10% off for new Freq Shopper Pocket Price
JCPenney CC Credit