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Social media analytics

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Raghuram Belur
Raghuram Belur

A intro about analytics for social media and few tools http://raghuramkb.com/2013/10/social-media-analytics/

TechnologieBusiness
1 von 19
Social Media Analytics Raghuram K Belur www.twitter.com/raghuramkb
Misconception Different media for different businesses • Offline – Foursqure • Restaurant – Burrp, Zomato • Music – Soundcloud • B2B – Quora, probably • Not interested in Social buzz - Orkut
Why Analytics? • Which channel works? • Facebook/Twitter/Youtube/Pinterest/Google+/Quora and so on • What kind of content? • Information/Promotion/Trivia • Links/Images/Text • When to post? • What time of the day? • What day of the week? • Who are my Influencers? • What is the current sentiment of my brand?
Why is this Cool? Population, not Sample
Structured Data
Even this…
Not so structured...
Tie metrics to Goals Activity Reach Engagement Acquisition Conversion
Google Analytics URL tracking utm_campaign = DiwaliOffer utm_medium = social utm_source = facebook
Google
Digging Deeper... • Analysing the Chatter • Activity • Sentiment analysis • Top influencers • www.topsy.com • keyhole.co • socialmention.com • crowdbooster.com
Influencer Index • Klout.com • Peerindex.com • Kred.com
Half-life of a tweet
A/B or Multivariate testing
Some more metrics www.edgerankchecker.com www. crowdbooster.com
www.followerwonk.com Most active hours for the account Most active hours for the followers
So many tools?#$@%@#$ • Tie metrics to Goals… Remember? • First define metrics • Search for tools for those metrics, not other way round • Tools available now may not be relevant after 1 year
Thank You Raghuram K Belur www.twitter.com/raghuramkb

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