1. STORYTELLING
Every business has a story to tell.
What is yours?
Twitter: @rafstevens
www.corporatestoryteller.be

2. It is not about
the “wrapping”.

4. A great story
will win the hearts
of your audience.

5. AN EMOTIONAL
SPARK
SETS YOUR STORY
IN FIRE

6. What IS a story?.
A narrative That struggles To meet an
about a with an Important goal
character obstacle

8. CHARACTER

9. A GOOD STORY
IS A
HUMAN STORY

11. COMMUNICATION = CONVERSATION
BRANDING = RELATIONSHIPS

12. DOES YOUR STORY HAVE
V-FACTOR ?

14. Imagine your brand
as a big book of
stories.

15. Think about
YOUR CORE
story

16. My story?
I was a suit.

18. Why stories
anno 2012?

21. LEFT BRAIN
Delivers the
logic and the
HOW.
RIGHT BRAIN
Stories give us
the WHY (and the
necessary kick in the
but to get into
action).

22. I AM statement

23. Where do
stories
come from?

24. Telling your story in
the digital age.
vs.

25. ① Motivate people to pay attention
② Inspire people to action
③ Bring data to life and make it relevant to
people’s daily lives
④ Make information
memorable, repeatable, and easy to
spread.
⑤ Shape new beliefs and change minds
⑥ Raise money
⑦ Gather and unite an authentic
community
STORIES

26. CAN STORIES
HELP YOU
SELL ?

27. Yahoo!/BBDO study (2012
Feb) "What's Your Story."

28. BAD STORYTELLING
On a good morning in Paradise Cove, Malibu, the water is so clear you
can see halibut lurking in the kelp. Little Dume Point rises from its cliffs
to the north,
and beneath it a few surfers on stand-up paddleboards rise and fall on
the swell
waiting for their wave. Darin Olien, who looks like a Tarzan action
figure, is talking to a surfer in his early twenties named Igor about the
health benefits of alkalinization in the body.
He tells Igor, who’s trying to balance his board and blinking back the
sun, that 7.4 is where the pH of our body wants to be and that most of
our diets are far too acidic, which leads to inflammation and
degenerative disease. Red meat is very acidic; coffee, corn, and

29. BAD STORYTELLING
I feel so energized!!!! (Yes, those exclamation
points are real energy! :) Drinking Shakeology has
given me so much energy-which I used to get
from drinking coffee or Red Bulls-not anymore!
Throw those nasty things in the trash where they
belong and pass me my shaker cup!
One sign that shocked me was how ridiculously
fast and strong my nails have grown. I used to
wear acrylic nails for years, which forced them to
be weak and yellow. They would never grow, and I
had a terrible habit of biting my nails and the skin
around them. Well, now I get asked, “Are those
your real nails?” and I can say yes! I’ve even

30. GOOD
STORYTELLING
1 Story with lots of show
1 Story with no show

32. A GOOD STORY
TELLS A
BIGGER STORY
WORTH TELLING

33. SMARTER CITIES

34. What is your
BIGGER story?
The Loser

35. Maslow's
hierarchy of needs

36. YOUARE
YOUR STORY

38. Your employees
are participants
in your story?

39. ① Catch
② Create
③ Connect

43. THE END
What is your story?
Twitter: @rafstevens
Blog: www.corporatestoryteller.be