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Web2Expo March 2009pdf

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Scott Rafer
Scott Rafer

Split session with Tim Cadogan of OpenX.

TechnologieBusiness
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Control Freaks Welcome
Defining AD-versity* *With a ton of help from the IAB 2008 annual report
10.6% annual increase
Search ads up $300M 2.6% quarterly increase = $150M
10.6% annual increase
Almost no banner/video ad $$ is CPC/CPA
Performance display ads need your help
Virtual gifts, iPhone apps, ...
data data data data data data data data data data data data data data data data data data data data
Control + Privacy
Distribute Partner Get Paid
Smelly & sheddy matter
Web2Expo March 2009pdf

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Web2Expo March 2009pdf