6. 2.5 years in business
about
20+ customers
16,000 active social media searches
1,000,000+ mentions archived daily
we’re local!
7. 80% of internet users are socially active
40% use mobile devices
to access social sites
devote ~25% of their
time online to social sites
the opportunity to interact with
more people at more times
in more places. source: Nielsen
8. How do brands make
meaningful connections
with consumers?
tumblr: carlovely
14. Businesses use software like to:
inform content strategy
expand marketing efforts
develop qualitative metrics
perform customer service
15. 400,000+ like on FB
Locked Twitter account
~1500 mentions a day
flickr: hyku
16. 59% 33%
Highest concentrations were on Twitter and Facebook.
17. Working a double.
Come see me!!!
Getting creamed corn!
I <3 @Publix lol
Knowing what customers
and employees are saying.
flickr: griner
18. 15% checkin on Twitter via
Foursquare or Gowalla.
26% mention Publix products
(subs were most popular)
5% mention specific promotions
or amounts saved.
19. 48,165 likes on FB
11,518 followers on Twitter
One dude: Russ Sauve
flickr: lulieboo
20. uses to:
find new fans
monitor brand health
provide excellent experiences
