Mac 212 live tips 2011

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MAC 212
Live Programmes
Planning and top tips

Tip #1
Production Values are
important

Tip #2

Think about the listener

Tip #3
Plan the programme fully –
And have a back-up

Tip #4
Plan each link and live
element

Tip #5

Script all cues and menus

Tip #6

Use signposts

Tip #7

Think Laterally

Tip #8

Be ambitious and be creative

Tip #9

Look beyond these 4 walls

Tip #10

Use Textures and Colours

Creating Powerful Radio: P39 of Powerful Radio
extracts from Tommy Kramers Coaching Handbook

 Pull the listener with you

 Use real language

 Connect with the listener

 The rule of one

 Promote ahead

 Have a road map

 Find 2 ideas online. You
can use Twitter, The Daily
Mail, The Sunderland Echo

 How would you turn it into
radio?
TODAY  What techniques would
you use?

 Who would you talk to?

 Write a cue

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Mac 212 live tips 2011

1. MAC 212 Live Programmes Planning and top tips

2. Tip #1 Production Values are important

3. Tip #2 Think about the listener

4. Tip #3 Plan the programme fully – And have a back-up

5. Tip #4 Plan each link and live element

6. Tip #5 Script all cues and menus

7. Tip #6 Use signposts

8. Tip #7 Think Laterally

9. Tip #8 Be ambitious and be creative

10. Tip #9 Look beyond these 4 walls

11. Tip #10 Use Textures and Colours

12. Creating Powerful Radio: P39 of Powerful Radio extracts from Tommy Kramers Coaching Handbook  Pull the listener with you  Use real language  Connect with the listener  The rule of one  Promote ahead  Have a road map

13.  Find 2 ideas online. You can use Twitter, The Daily Mail, The Sunderland Echo  How would you turn it into radio? TODAY  What techniques would you use?  Who would you talk to?  Write a cue