First Radio Sales represents over 116 radio stations across the UK, reaching nearly 5.6 million adults each week. It is the largest radio sales organization, with prestigious holding companies including TLRC and Ulster Television plc. It allows national advertisers to access local audiences across multiple regions, while maintaining local relationships. The document provides an overview of First Radio Sales' brand and coverage areas, and lists some of its top market-leading stations.
First Radio Sales Guide Reaches 5.6 Million Listeners
1. First Radio Sales
A Guide to our Radio Stations
Jonathan Jacob
Sponsorship and Promotions Account Manager
Jonathan.Jacob@firstradio.co.uk
020 7960 2917
2. First Radio Sales works because…
Local is relevant
Local is effective
First Radio allows you to buy into the
listeners local environment
National Business, Local Relationships
3. 116 radio services – 5.6 million listeners every week
National Advertisers
85% of FRS Listeners would miss their
radio station if it disappeared
Source: Other Lines Of Enquiry/Rajar/Ipsos MORI/RSMB PE Jun 2010
4. The First Radio Sales Brand
• First Radio Sales – the largest sales point for LOCAL Radio, with prestigious holding
companies , TLRC and Ulster Television plc
• First Radio Sales – Have a total survey area of 25 million adults for it’s analogue radio stations
and over 51 million for its DAB radio station
• First Radio Sales – Reach nearly 5.6 million adults each week and have 45.7 million listening
hours
• First Radio Sales – Representing over 116 stations in total of which 32 are commercial market
leaders in their TSA
• First Radio Sales - A dedicated sales point delivering multi layered opportunities
• First Radio Sales - We continue to show advertisers the benefits and cost effectiveness of
local radio
• First Radio Sales - our stations can be an invaluable addition to the media mix of any
campaign
Source Rajar/Ipsps MORI/RSMB PE Jun 2010
5. Radio station market leaders
CENTRAL YORKSHIRE & GRANADA
96.2 Touch Radio Coventry WALES & WEST COUNTRY TYNE TEES 2BR
102 Touch Radio Warks 102.1 Swansea Bay Radio Star NE-South (Alpha) The Bay
Worcs Cotswold MERIDIAN 96.2 Revolution
Arrow FM 102.5 Radio Pembrokeshire Pennine FM
Touch Radio Staffs 105-107Atlantic KL.FM Fresh Radio
Lincs FM Fire Radio Cheshire’s Silk FM
IOW Radio 106.3 Bridge Lincs FM
Compass Radio 96.4 The Wave Compass Radio Dune FM
Rutland Radio Spire 102 107.6 Juice FM
Spirit FM Midwest Radio Rutland Radio
Oak FM Nation Radio Minster FM inc Lakeland Radio
107.6 Banbury Sound Sovereign Radio 107 The Bee
Quay FM Original 106.5 Bristol Minster Northallerton
107.3 Touch radio Warwick Pirate FM Yorkshire Coast Radio 104.9 Imagine FM
Rugby FM Wessex FM Radio Wave 96.5
Bright FM* Radio Carmarthenshire Ridings FM
Telford FM* Star in Bristol Stray FM 102.4 Wish FM
Radio Mansfield Reading FM 107.2 Wire FM
Brighton’s Juice* Star in Nth Somerset Sun FM
The Wyre* Valleys Radio Trax FM 107.4 Tower FM
Signal 1 Kmfm for Maidstone Chester’s Dee 106.3
kmfm for Canterbury Wessex FM Radio Mansfield
Signal 2 Radio Ceredigion* Dearne FM 3FM
107.7 The Wolf kmfm for Shepway Signal One
kmfm for Medway The Pulse
Peak FM Pulse 2 Signal Two
Oxfords FM107.9 kmfm for West Kent
kmfm for Thanet ANGLIA Peak FM
106 Jack FM KCFM
kmfm for Ashford Star Radio in Cambridge
The Severn* Star NE-North (Durham) ULSTER
The Coast Connect FM
Mix 96 CityBeat
Kestrel FM (Delta) Connect FM Peterborough (Lite)
96.4 The Eagle KL.FM LONDON & M25 Q102.9 FM/Q97/Q101
SCOTLAND County Sound Dream 100 96.4 The Eagle Six FM
Wave 102 FM Kestrel FM North Norfolk County Sound Five FM
Kingdom FM Splash FM* Radio Norwich Mix 96 U105
Central FM Town 102 Spectrum Radio* Seven FM
Perth FM* The Beach Kick FM
Original Aberdeen Kestrel FM NATIONAL
The Superstation* Reading FM Jazz FM
Kestrel FM (Delta) NME
* Denotes Simulated stations
6. First Radio Sales Market Share
Source Rajar/Ipsps MORI/RSMB PE Jun 2010
7. Market Leaders
Total Hours Mkt Share Commercial
000's Hours in TSA Reach '000
Spire FM 426 68.1 37.8
102.5 Radio Pembrokeshire 458 65.6 41.5
Dream 100 586 57.3 42.2
Pirate FM 1,468 55.9 153.6
Yorkshire Coast Radio 480 54.2 43.8
KL.FM 96.7 540 52.2 46.9
Wessex FM 297 51.4 37.5
Lincs FM 102.2 (inc. Compass FM & Rutland Radio) 3,500 51.2 306.4
Signal One 2,520 50.9 244.0
Lakeland Radio 132 49.1 15.5
97.2 Stray FM 289 48.4 44.0
The Bay 792 47.5 97.1
Rugby FM 209 44.2 20.6
2BR 454 43.5 65.7
THE BEACH 614 38.0 52.0
107.6 Banbury Sound 201 36.2 19.6
IOW Radio 520 34.6 37.9
North Norfolk Radio 221 33.4 21.0
Trax FM 1,125 33.3 109.6
Kestrel FM - formerly DELTA RADIO 166 33.1 18.4
Peak 107 FM 857 33.1 78.8
96.4 Eagle Radio 1,459 31.9 148.0
Minster FM 463 31.4 77.4
Mix 96 246 31.3 38.7
Spirit FM 406 31.2 46.4
97.1 Radio Carmarthenshire (including 97.5 Scarlet FM) 309 31.1 39.1
Radio Wave 96.5 FM 726 30.1 66.5
96.4 FM The Wave 1,035 26.1 137.8
Star Radio in North Somerset 194 22.7 18.6
Sun FM 568 21.3 65.7
Chester's Dee 106.3 255 21.0 33.9
102FM Touchradio - Warks Worcs Cotswolds 349 18.5 39.6
Source Rajar/Ipsps MORI/RSMB PE June2010
10. Digital Station Coverage
NME
NME is a national digital radio station, available on
Sky, online at NME.com as well as DAB and mobile
phone app.
11. First Radio Sales – Anglia Region
Rajar’d Stations Boston
Boston
THE BEACH Grantham
99.9 Radio Norwich
Connect FM King's Lynn
King's Lynn
Connect FM Peterborough
Norwich
Norwich
Dream 100 Great Yarmouth
Great Yarmouth
KL.FM 96.7 Peterborough
Peterborough
March
March
North Norfolk Corby
Corby
Lowestoft
Lowestoft
Star Radio in Cambridge
Town FM Kettering
Kettering
Wellingborough
Wellingborough
Bury St Edmunds
Bury St Edmunds
Northampton
Northampton
Cambridge
Cambridge
Bedford
Bedford
Ipswich
Ipswich
Reaching Letchworth
Letchworth
Felixstowe
Felixstowe
313,000 adults (17%) 3 Market Leaders
Hitchin
Hitchin
Stevenage
Stevenage Colchester
Colchester
Braintree
Braintree
Over 3 million Hours Dunstable
Dunstable Bishop's Stortford
Harpenden
Harpenden
35% local commercial mkt share Aylesbury
Aylesbury Clacton-on-Sea
Clacton-on-Sea
Welwyn Garden City
Welwyn Garden City Harlow
Harlow
Hoddesdon
Hoddesdon
Hemel Hempstead
Hemel Hempstead Chelmsford
Chelmsford
Chesham
Chesham Potters Bar
Potters Bar
Source Rajar/Ipsps MORI/RSMB PE June2010
12. First Radio Sales Granada Region
Stockton-on-Tees
Stockton-on-Tees
Whitehaven
Whitehaven
Rajar’d Stations Darlington
Darlington
102.4 Wish FM
Cheshire’s Silk FM
107 The Bee 6 Market Leaders
107.2 Wire FM Douglas
Douglas
107.4 Tower FM Barrow-in-Furness
Barrow-in-Furness
Morecambe
107.6 Juice FM Heysham
Heysham
Harrogate
Harrogate
2BR York
York
Fleetwood Ilkley
Ilkley
3FM Nelson
Nelson Keighley
Keighley
Bingley
Bingley
96.2 Revolution Blackpool
Blackpool
Burnley
Burnley Pudsey
Pudsey
Leeds
Leeds
Garforth
Garforth
Garforth
Lytham St Anne's
Lytham St Anne's
Chester's Dee 106.3 Blackburn
Blackburn Accrington
Accrington
Darwen
Darwen
Halifax
Halifax
Brighouse
Brighouse
Batley
Batley
Pontefract
Pontefract
Lakeland FM Southport
Southport
Dewsbury
Dewsbury
Huddersfield
Huddersfield
Heywood
Heywood
Radio Wave 96.5 FM Ormskirk Wigan
Ormskirk Wigan Bolton
Bolton
Chadderton
Chadderton Barnsley
Barnsley Bentley
Bentley
S
S
Atherton
Atherton
Signal One Litherland
Litherland
Kirkby
Kirkby
Leigh
Leigh
Eccles
Eccles
Ashton-under-Lyne
Ashton-under-Lyne Doncaster
Bootle
Bootle Manchester
Manchester
Signal Two Wallasey
Birkenhead Liverpool
Birkenhead
St Helens
St Helens
Sale
Sale Rotherham
Rotherham
Altrincham
Altrincham
The Bay Widnes Runcorn
Widnes Runcorn
Wilmslow
Wilmslow
Sheffield
Sheffield
Retford
Retford
Colwyn Bay
Colwyn Bay Worksop
Worksop
Ellesmere Port
Ellesmere Port
Macclesfield
Macclesfield
Chesterfield
Chester
Chester
Mansfield Woodhouse
Mansfield Woodhouse
Mansfield
Mansfield
Matlock
Matlock
Crewe Alfreton
Newark
Newark
Wrexham
Wrexham Hucknall
Hucknall
Reaching Stoke-on-Trent
Stoke-on-Trent
Belper
Belper
Ilkeston
Ilkeston
Arnold
Arnold
1,123,000 adults (20%) Long Eaton
Long Eaton
Beeston
Beeston
9.1 million Hours Stafford
Stafford Burton upon Trent
Burton upon Trent
Rugeley
Rugeley Swadlincote Loughborough
Swadlincote Loughborough
23% local commercial mkt Shrewsbury
Shrewsbury
Coalville
share Telford
Telford Cannock
Cannock
Brownhills Leicester
Leicester
Bloxwich
Bloxwich Aldridge
Aldridge
Source Rajar/Ipsps MORI/RSMB PE June2010
13. First Radio Sales Central Region
Rajar’d Stations Darwen
Darwen Brighouse
Brighouse Batley
Batley Pontefract
Pontefract
Dewsbury
Dewsbury
Southport
Southport
Heywood Huddersfield
Huddersfield
Bolton
Bolton Scunthorpe
Scunthorpe
102FM Touchradio – Ormskirk
Ormskirk
Kirkby Leigh
Kirkby
Atherton
Atherton
Chadderton
Chadderton
Ashton-under-Lyne
Ashton-under-Lyne
Barnsley
Barnsley
Doncaster
Doncaster
Bentley
Bentley
Grimsby
Grimsby Cleethorpes
Cleethorpes
Eccles
Eccles
Warks Worcs Cotswolds Litherland
Litherland
Bootle
Bootle
Sale
Sale
Manchester
Manchester Rotherham
Rotherham
Birkenhead Liverpool
Birkenhead Liverpool Altrincham
Altrincham
106 JACKfm Colwyn Bay
Colwyn Bay
Widnes Runcorn
Widnes Runcorn Wilmslow
Wilmslow
Sheffield
Sheffield
Worksop
Worksop
Retford
Retford
Ellesmere Port
Ellesmere Port
107.6 Banbury Sound Chester
Chester
Macclesfield
Macclesfield
Chesterfield
Chesterfield Lincoln
Lincoln
107.7 The Wolf Crewe
Mansfield Woodhouse
Mansfield Woodhouse
Matlock
Matlock
Mansfield
Alfreton
Mansfield
Newark-on-Trent
Newark-on-Trent
96.2FM Touchradio Coventry Wrexham
Wrexham
Stoke-on-Trent
Stoke-on-Trent
Belper
Belper
Hucknall
Hucknall
Arnold
Arnold Boston
Boston
Ilkeston
Ilkeston
Lincs FM 102.2 Long Eaton
Long Eaton
Beeston
Beeston Grantham
Grantham
(inc. Compass FM & Rutland) Stafford
Stafford Burton upon Trent
Burton upon Trent
King's Lynn
Rugeley
Rugeley
Mix 96 Shrewsbury
Shrewsbury
Cannock
Cannock
Lichfield
Lichfield
Coalville
Telford
Telford Brownhills
Brownhills
Oak FM Bloxwich
Bloxwich Aldridge
Leicester
Leicester
Wigston
Wigston Peterborough
Walsall
Walsall March
March
Oxford's FM107.9 Bridgnorth
Bridgnorth
Dudley
Dudley Nuneaton
Hinckley
Hinckley
Bedworth
Bedworth Corby
Halesowen
Halesowen Birmingham
Birmingham
Peak 107 FM Kidderminster
Kidderminster
Solihull
Solihull Coventry
Coventry
Rugby
Rugby
Kettering
Kettering
Radio Mansfield 103.2 Bromsgrove
Bromsgrove
Wellingborough
Wellingborough
Bury St Edmun
Bury St Edmun
Rugby FM Worcester
Worcester 7 Market Leaders
Northampton
Northampton
Cambridge
Cambridge
Bedford
Bedford
Signal One Hereford
Hereford
Great Malvern
Great Malvern
Banbury
Banbury
Signal Two Letchworth
Letchworth
Hitchin
Hitchin
Touchradio Staffs Gloucester
Gloucester
Cheltenham
Cheltenham Dunstable
Dunstable
Stevenage
Stevenage
Bishop's Stortford
Bishop's Stortford
Harpenden
Harpenden
(was Centre FM) Merthyr Tydfil
Merthyr Tydfil Ebbw Vale
Ebbw Vale
Oxford
Aylesbury
Aylesbury
Hemel Hempstead
Hemel Hempstead
Harlow
Harlow
Chelmsford
Chelmsford
Abertillery
Abertillery
Touch Radio Warwick Swansea
Swansea
Neath
Neath
Aberdare
Aberdare
Mountain Ash
Mountain Ash
Cwmbran
Cwmbran High Wycombe
High Wycombe
Chesham
Chesham
Watford Bushey
Watford Bushey
Cheshunt
Cheshunt
Chigwell Brentwood
Chigwell Brentwood
Port Talbot
Port Talbot Maesteg
Maesteg
Basildon
Basildon
Caerphilly
Caerphilly
Swindon
Swindon
Maidenhead
Maidenhead Canvey Island
Canvey Island
Sim’d stations Grays
Grays
The Severn Reaching
Telford FM 1,002,000, adults (22%)
The Wyre 10.3 million Hours
Sunshine Radio 44% local commercial mkt share
Source Rajar/Ipsps MORI/RSMB PE June2010
14. First Radio Ulster Region
Campbeltow n
Campbeltow n
Campbeltow n
Campbeltow n
Rajar’d Stations Portstew art
Portstew art
Portstewart
art Ballycastle
Ballycastle
Ballycastle
Coleraine
Coleraine
Coleraine
Citybeat 96.7/102.5 FM Limav ady
Limav ady
Limav ady Ballymoney
Ballymoney
Ballymoney
Five FM Donegal
Donegal
Donegal
Londonderry
Londonderry
Q102.9FM/Q97.2FM/Q101.2
Seven FM
Strabane
Strabane
Strabane
Six FM (formerly Mid FM) Larne
Larne
Larne
P
U105 Magherafelt
Magherafelt
Magherafelt
Antrim
Antrim
Antrim
Carrickfergus
Carrickfergus
Carrickfergus
Cookstow n
Cookstow n
Omagh
Omagh
Omagh Bangor
Bangor
Bangor
BT
New tow nards
New tow nards
Newtow nards
tow nards
Belleek
Belleek
Belleek Belfast
Belfast
Dungannon
Dungannon
Dungannon
Dungannon
Lisburn
Lisburn
Lisburn
Lurgan
Lurgan
Craigav on
Craigav on
Craigav on
Enniskillen
Enniskillen
Enniskillen
Armagh
Armagh
Banbridge
Banbridge
Banbridge
Reaching Dow npatrick
Dow npatrick
Dow npatrick
Sligo
377,000 adults, (28%)
Sligo
Sligo
Sligo Leitrim
Leitrim
Leitrim
Monaghan
Monaghan
Monaghan
Newcastle
New castle
New castle
castle
Newry
New ry
New ry
ry
3.5m Hours
Cav an
Cav an
Cav an
an
37% local commercial mkt Roscommon
Roscommon
Roscommon
share Louth
Louth
Louth
Longf ord
Longf ord
Longf ord
ord
Source Rajar/Ipsps MORI/RSMB PE June2010
15. First Radio Meridian Region
Rajar’d Stations Wessex
The Breeze East
Kestrel Sim’d Stations
Reading 107 FM Bright
107.5 Sovereign
Kestrel FM Juice 107.2
107.8 Arrow FM
South(Delta) Splash FM
96.4 Eagle Reaching 768,000 adults, (18%)
KM Group The Breeze North
County Sound Letchworth
Letchworth
6.4 million Hours Felixstowe
Felixstowe
IOW Radio The Breeze South Hitchin
Hitchin
Fire 107.6 Stevenage
Stevenage 25% local commercial Colchester
mkt share
Spire
Cheltenham
Cheltenham Dunstable
Dunstable Bishop's Stortford
Bishop's Stortford
The Coast
Gloucester
Gloucester
Spirit Aylesbury
Aylesbury Harpenden
Harpenden
Harlow
Harlow
Clacton-on-Sea
Clacton-on-Sea
Oxford
Oxford Hemel Hempstead
Hemel Hempstead Chelmsford
Chelmsford
Pontypool
Pontypool Chesham Cheshunt
Cheshunt
Cwmbran
Cwmbran Watford Bushey
Watford Bushey
High Wycombe
High Wycombe Chigwell Brentwood
Chigwell Brentwood
Newport
Newport Basildon
Basildon
Swindon
Swindon
Maidenhead
Maidenhead Canvey Island
Canvey Island
Grays
Grays
Mangotsfield Kingswood
Mangotsfield Windsor
Windsor
ReadingEgham Staines
ReadingEgham Staines London
London Dartford Margate
Margate
Bristol
Bristol Gillingham Chatham
Gillingham Chatham Herne Bay Broadstairs
Herne Bay Broadstairs
Newbury
Newbury Chertsey Ewell
Chertsey Ewell
Bath
Bath Ramsgate
Ramsgate
Weston-super-Mare
Weston-super-Mare Camberley Epsom
Camberley Sittingbourne
Sittingbourne
Banstead
Banstead Canterbury
Canterbury
Fleet
Fleet Maidstone
Maidstone
Basingstoke Aldershot
Basingstoke Deal
Deal
Dorking
Dorking
Andover
Andover Farnham
Farnham Tonbridge
Ashford
Ashford Dover
Royal Tunbridge Wells
Royal Tunbridge Wells
Bridgwater
Bridgwater Crawley
Crawley Folkestone
Folkestone
Salisbury
Salisbury Winchester
Winchester Horsham
Horsham
Eastleigh
Eastleigh
Yeovil
Yeovil
Southampton
Southampton
Fareham
Fareham Bexhill
Bexhill
Chichester
Chichester Hove
Hove Brighton
Gosport
Gosport Bognor Regis
Bognor Regis Eastbourne
Eastbourne
Christchurch Cowes
Cowes
Poole Bournemouth
Newport
Newport
Weymouth
Weymouth 6 Market Leaders
Source Rajar/Ipsps MORI/RSMB PE June2010