Green it Book

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days
146
countries
199
average time per site visit
9 mins 10 secs
pageviews
734,781
inspirations
329
concepts
400
on the shortlist
7
final concept
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5
This booklet captures the process and results of an open innovation
challenge hosted by Sony and WWF using the OpenIDEO platform.
You shared your imagination with us. We gained new insight from
your smart ideas about using—and, in some cases, cleverly
repurposing—Sony technology to help us make the most of our
planet’s resources. After reviewing the impressive number of design
inspirations and concepts, we chose a final concept for promoting
a cleaner, more sustainable future.
Thank you!

7
Introduction
Our challenge, design process, and expert panel
Inspirations
Gathering ideas and observations from around the world,
through the open-source community
Concepting
Organising ideas under one of six recurring themes
Evaluation
Narrowing the field to two leading contenders
Final Concept
Greenbook
Realisation
Next steps: bringing the final concept to life
CONTENTS
8
28
37
62
80
86

8
The Sony-WWF challenge was hosted by IDEO, a global design
and innovation consultancy that creates impact through design.
IDEO designed the OpenIDEO platform and facilitated the challenge.
Find out more at www.ideo.com.
Why is Sony doing this?
As one of the world’s biggest digital entertainment companies, we
at Sony believe passionately in using technology to do good things,
such as solving some of the environmental issues facing the planet.
We also believe that people can make really amazing things happen
when they get together!
We created Open Planet Ideas to reflect this philosophy — and
as part of our commitment to help create a more sustainable
environment for current and future generations. We also built Open
Planet Ideas to show that communities can play a vital role in
accelerating the pace of technological, social, and environmental
change.
We’ve set strict sustainability targets for ourselves that include
lowering energy consumption, reusing materials, and recycling
more. We’re looking beyond our products to support eco-initiatives
that could benefit from using our technologies.
Find out more at www.sony.co.uk/eco.
Why is WWF doing this?
At WWF we’re always open to new ideas, particularly those that
help raise awareness of environmental issues, that inspire solution-
oriented responses, and that ultimately benefit our one and only
planet. We also believe that we can’t do everything alone. That’s
why we have a long and successful track record of working with
others (including some of the world’s leading companies) to raise
standards, drive sustainability, and bring about positive change.
WWF’s corporate partners use their voices to make change happen.
This is exactly what Open Planet Ideas is about: tapping into the
amazing potential of open-source technology to let more voices be
heard and to make a positive contribution to the environment and to
society. Our vision is one of a world where people live in harmony
with nature. We’re confident that by collaborating constructively we
can and will solve current problems—especially if we use the great
tools and resources that we have at our disposal and, above all,
harnass our ability to think creatively and innovate.
Find out more at www.panda.org.
Introduction

9Introduction
the challenge
We wanted to hear your smart ideas for addressing the big
environmental issues facing our planet—and, specifically, how
Sony technologies might be repurposed to overcome them.
How can today’s
technology help us
make the most of
our planet’s resources?

10
We built OpenPlanetIdeas.com to tackle the challenge in six
distinct phases:
In the inspiration phase, we asked the community to help shape the
challenge by telling us about issues that matter to them. Drawing on
these inspirations, we began the concepting phase, in which people
shared concepts to address the challenge. These ideas were then built
upon and refined by community members and our expert panel. We
then moved to the evaluation phase, during which the community and
expert panel helped to determine the final concept.
Collaboration occurred through commenting and building upon
the work of others. You will see examples of both in this booklet.
the approach
Introduction
400 concepts 7 final concepts announced!
concepting evaluation final concept realisation
329 inspiration
Inspiration
10
WL Wong
Green Energy
Challenge
WL Wong
Carbon Card
siniuc (aka
Paul Frigout)
Greenbook
preeti
vadgama
Communities
Working Together
Johan
Löfström
Create Creative Virtual
Energy-Tourism!
Takeshi
Fujii
Visualize how much we
spend and we can save
on moving around
R3Students
A ‘Green Card’
Related Themes:
Changing behaviour
Make it real
siniuc (aka
Paul Frigout)
updated 9th of January
(technology area has more
details)...
Greenbook:
The Magazine
Related Theme:
Recycling revisited
Related Theme:
Changing behaviour
Related Themes:
Changing behaviour
Make it real
Related Themes:
Changing behaviour
Make it real
Waste not
Recycling revisited
Related Themes:
Changing behaviour
Cleaner by design
Make it real
Related Themes:
Changing behaviour
Cleaner by design
Make it real
Related Themes:
Changing behaviour
Make it real
Recycling revisited
Promoting Train trips
Integrating Nature
inTO our lives
changing Habits
reusable bags
Air Pollution
Lifecycle energy meter
Save forests,
save water
Augmented Reality
Visual Consumption

Between each design phase and the next, Sony and WWF helped
to shape the project by framing the challenge, prototyping, and
encouraging conversations.
The inspirations, concepts, and evaluations shared in this booklet
are intended to inspire others to think of ways that technology could
help us live more sustainable lives. They are also an invitation to
join in the realisation of the final concept.
Introduction
The expert panel
came together to
help craft the right
question.
With input from the
Community and background
research, the expert
panel decided on the final
Concept.
We synthesised the
inspirations into themes.
The expert panel set
criteria to evaluate
the final 7 concepts.
Alongside the finalConcept's author, the Sonyand WWF team beganthe exciting process ofrealisation.
The community helpedthe expert panel reviewthe 400 concepts to
identify the 7 with themost potential.
400 concepts 7 final concepts announced!
concepting evaluation Final concept realisation
329 inspiration
Inspiration
11

12
how to use this book
Introduction
Participate in the realisation
of the final concept!
Be inspired by the concepts
and make a positive
environmental impact!
Add to the final concept
at OpenPlanetIdeas.com,
and join the discussions
at Facebook.com/
openplanetideas!
12

13
Intrigued? Want to know more about the Open Planet Ideas challenge
than we’re able to present in this booklet? You’ll find every last one
of the inspirations, concepts, comments, and evaluations contributed by
the community on our website:
Please join our conversations about the final concept, too:

http://www.facebook.com/openplanetideas
http://www.openplanetideas.com/
learn more
Introduction 13

Chris Clifton
”Focus the power of innovation on creation of a better world”
Biography
Chris is Chief Technology Officer and Divisional Director for Sony Semiconductor and
Electronic Solutions (SES). His responsibilities include technology / product incubation
and some of the company’s European product-development activities.
Chris started with Sony’s semiconductor operation in 1997; he initially managed
applications activity for cellular RF products, Bluetooth chipsets, and analogue devices
for digital TV applications.
Before joining Sony, Chris held positions as a Chief Design Engineer with GEC and
RF Engineering Manager at DSC Communications. As well as being a member of the
Institute of Electrical Engineers (IEE) and Chartered Engineer (CEng), he has served
on the boards of various DTI / Government bodies covering training and promotion of
engineering in the UK. Chris has authored more than 20 international publications and
holds numerous patents. His academic qualifications include a bachelor’s of science in
physics and a PhD in electronic engineering.
EXPERTISE Semiconductors
AFFILIATION Sony Europe
SPECIALITY Technology and product incubation
14
expert panel
sony Experts
Introduction
Morgan David
Biography
Morgan heads Sony’s Broadcast and Professional Research Labs (BPRL) in Europe and
is responsible for much of the core technology in high-end Sony products. BPRL has
extensive capabilities in image compression, analysis, digital work flow, and production
including 3-D, networking middleware, and application software solutions. Morgan’s
engineering background is in image processing, standards conversion, and metadata; he
also takes an interest in the application of image processing to photography.
Just prior to Open Planet Ideas, Morgan led the Forest Guard project. Forest Guard was
inspired by US schoolchildren from Lake Tahoe, California, who conceived a network
of solar-powered wireless cameras in vulnerable wooded areas to help prevent
devastating fires. A team of Sony BPRL engineers turned these ideas into a practical
proof of concept system that was trialled in the UK and the US.
EXPERTISE Imaging and application software
SPECIALITY Realising blue-sky ideas
We gathered a crack team of experts in technology and innovation to advise us on this journey.
We enlisted an expert panel to oversee the challenge. Sony provided
technological expertise, WWF brought environmental expertise, and
IDEO contributed innovation process and platform expertise.

15Introduction
Takuya Kawagoi
Biography
As the Director of Sony’s Design Centre in Europe, Tak plays a pivotal role on a young,
international team. He oversees all aspects of design for Sony and provides a vision
for Sony’s product and user interface (UI) design in Europe.
Tak has been an instrumental figure in Sony design since 1991, when he began work at
the Tokyo Design Centre. He later moved to London as a senior designer. This stint was
followed by art director positions at the creative centre in Tokyo and on the global team
at Sony Ericsson, where he developed the iconic Sony Ericsson logo.
From product design and communications to packaging and user interfaces, Tak and his
team have a wealth of experience in the field.
EXPERTISE Product and user interface design
SPECIALITY User experiences
“Simpler, simpler, simpler”
Markus Zumkeller
“Together innovative”
Biography
As Director of Technology and Engineering Europe, Markus heads a team that
researches innovative technologies for implementation in Sony’s consumer and
professional products. This engineering research focuses on the technology areas
of video signal processing, networking and security, digital communications, optics,
metadata extraction and processing for AV, and quality engineering and prototyping.
Markus’s engineering background is in signal processing and communication
technology. He is also interested in energy and life science–related technologies.
EXPERTISE Electronics innovation and research
SPECIALITY Innovation management
Magdalena Wasowska
Biography
Magdalena leads Sony’s Techsoft Centre, a software development group based near
Brussels. Techsoft Centre develops security and networking software for a wide variety
of Sony products. These range from embedded TV tuners in mobile phones and
Blu-ray players to new services for the Playstation Network. Other Techsoft focus areas
include P2P-software development and near field communication.
Magdalena currently spearheads Sony Europe’s initiatives related to energy and
sustainable R&D.
EXPERTISE Connected devices
SPECIALITY Sustainable R&D
“Imagination is more important than knowledge.”

16 Introduction
Dax Lovegrove
Biography
As Head of Business and Industry for seven years, Dax manages WWF-UK’s business
engagement strategy while identifying opportunities for converging business and
environmental interests. He also works with colleagues across WWF’s network in
international endeavours with business and industry.
Dax has been heavily involved in providing guidance for corporate sustainability
strategies within key business sectors, including energy, finance, food and beverages,
information and communication technology (ICT), retail, travel, and media. Dax has
always been keen to see ICT as an enabler in moving toward a green economy.
Before joining WWF, Dax worked in the private sector for ten years as a consultant in the
public relations, ICT, travel, and personal finance industries and at various companies,
including American Express.
Dax holds a master’s degree in sustainable development, for which he looked at
the social and environmental impacts of world economic policies, disasters and
development, participatory development, land management, and NGO-business
interactions.
EXPERTISE Sustainable business
AFFILIATION WWF
SPECIALITY Public / private interface
“We need low-carbon and ecological ICT solutions to help tackle the high-impact activities of
humans. The OPI initiative makes a superb contribution to this problem-solving.”
Jean-Paul Jeanrenaud
“Be inspired and do different.”
Biography
Jean-Paul joined WWF in 1990, and today serves as Director of Corporate Relations
at WWF International in Gland, Switzerland. His responsibilities include developing
innovative business partnerships for sustainable development.
Previously, Jean-Paul headed WWF International’s Forests for Life Programme. He was
also a founding director of One Planet Living (OPL), which aims to build a worldwide
network of communities that demonstrate how sustainable living can be easy, attractive,
and affordable.
Prior to joining WWF, Jean-Paul spent ten years as a forester and project manager
in Asia and Africa. He holds a master’s degree in forestry and land management from
Oxford University, a bachelor’s degree in development studies from the University
of East Anglia, and a teaching diploma from the Royal Society of Arts.
EXPERTISE Sustainable living
AFFILIATION WWF
SPECIALITY Forestry and land management
wwf Experts

Stuart Orr
“Water is everyone’s business.”
Biography
Manager at the WWF International Freshwater Team, Stuart has been with WWF since
2006. He works on a range of water-related activities, from footprint measures to public-
policy engagement.
Stuart has published numerous papers on water measurement, agricultural policy, and
water-related risk. He is a member of the World Economic Forum’s agenda council for
water security and is currently co-drafting water policy guidelines for the private sector
as part of the UN CEO Water Mandate. He is also on the World Economic Forum’s Global
Agenda Council for water security.
Before joining WWF, Stuart researched agricultural rice systems in West Africa and
worked for many years in the private sector in Asia and the US. He holds a master’s
degree in environment and development from the School of International Development at
the University of East Anglia.
EXPERTISE Water conservation
AFFILIATION WWF
SPECIALITY Forestry and land management
17Introduction
“Serendipity favours the connected.”
Tom Hulme
Biography
Tom Hulme is Design Director at IDEO Europe and Founder of OpenIDEO. A serial
entrepreneur and angel investor, Tom has first-hand experience in building sucessful
enterprises and, as a result, a very thorough undersanding of business. He is particularly
interested in commercializing new products and services, and his clients include
technology, retail, FMCG, financial services, hospitality and fashion brands, Having
spent a year teaching secondary school in Tanzania, he also believes in the power of
entrepreneurship for sustainable social good.
Tom regularly speaks on the topics of entrepreneurship, design thinking, open
innovation and industry disruption. In December of 2009 he published an essay in The
Future of Innovation, titled “The Future of Innovation is Holistic and Networked,” and
regularly posts to his blog www.weijiblog.com.
His background: http://uk.linkedin.com/in/thulme
EXPERTISE Design and information architecture
AFFILIATION IDEO
SPECIALITY Open innovation
ideo Expert

18 Introduction
Technology Showcase
We shared some of Sony’s technologies as building blocks to inspire
you, to help you get started, and to let your imagination run free.
Wireless microphone
We Hear YOU loud and clear!
This small, light microphone transmits sound via Bluetooth to
a portable receiver up to 30 metres away.
GPS
Where in the world ARE YOU?
This compact GPS unit logs your position data for “geotagging”
digital photos and video clips as you travel.
Presence sensing
We know you’re here.
Featured inside digital cameras and BRAVIA televisions, this
smart technology can recognize and track human faces in any
scene.
Peer-to-peer software
STAY connected.
Stream, transfer, or share photos, videos, files, or other
digital content simply and securely among PCs and consumer
electronics devices.

19Introduction
Sweep panorama
See the really big picture.
Advanced imaging technology captures panoramic scenes with
an extra-wide field of view, up to 295 degrees.
PSP®go
It’s more than a game.
Sleek, light, and pocketable, PSP®go is a portable gaming device
with wireless connectivity and powerful multimedia and graphics-
processing capabilities.
Remote video monitoring
Watch FROM a distance.
CCTV camera streams high-quality video images and sound
over wireless networks. Remote control of pan, tilt, and zoom
allows an operator to home in rapidly on areas of interest.
Weather-proofed for outdoor use.
Dye-sensitized solar cell
BeHOLD THE Power of the sun!
Greener to produce than conventional silicon solar cells,
this innovative power source promises simple, cost - effective
energy generation.
FeliCa
PAY AND GO without PAUSING.
Near-field IC system for ticketing, mobile payments, access
control, and other applications.

21community
BUILDING Community
We found you—or you found us—largely through digital media, and
then we collaborated there, too. For example, to heighten your interest
in the Open Planet Ideas challenge and to encourage collaboration,
we convened a Build Hour on Twitter.
What’s Build Hour?
The Build Hour was a 60-minute brainstorming session on Twitter,
during which everyone rapidly posed, discussed, and expanded upon
one another’s ideas. You shared 26 concepts and more than 250 tweets
in an hour!
At your request, we also let challenge participants to export their Design
Quotient (which measured of their activity on the Open Planet Ideas site)
to Facebook, blogs, and other digital media.
21

National Geographic
Metro Xpress
World Beat
National Geographic
ADVERTISING
We wanted to make this a truly global effort, so we reached out in other
ways, too. National Geographic’s TV channel helped Open Planet Ideas
reach more than 16 million people in the UK, France, Germany, Spain,
and Italy. Meanwhile, our digital adverts topped 32 million unique
impressions, and our promotional inserts in print magazines (National
Geographic and Metro) were read by more than 13 million people.
community22

Facebook
http://www.facebook.com/openplanetideas
Twitter
http://twitter.com/OpenPlanetIdeas
WWF
DesignWeek
National Geographic
National Geographic
Social media presence
The Open Planet Ideas challenge was—and continues to be—talked
about on social media sites, where a single person’s curiosity can
spark intense conversation. All it takes is one question to inspire scores
of creative suggestions, be they comments, file-sharing, or expert
analysis. At this writing, the OPI has nearly 2,000 Facebook fans and
a Twitter following of more than 1,000 people.
community 23

24
Video Promotion
We made a challenge how -to video, “Help Protect the Environment with
Sony.” The video went viral on YouTube.com, where it was viewed
344,997 times.
Several other videos were produced during the project.
You’ll find them all on the Open Planet Ideas YouTube channel:
http://www.youtube.com/user/openplanetideas
community24

25
Open Planet Ideas received considerable coverage from new and
traditional media around the world. Influential digital publications
even shared regular challenge updates with their readers. In the UK,
Germany, France, Spain, and Italy alone, more than 670 mentions
of the challenge reached some 80 million people.
Businessgreen, UK
posted by James Murray
November 12, 2010
Core77, US
posted by hipstomp
January 17, 2011
Design Week, UK
posted by Scott Billings
September 2, 2010
Core77, US
posted by Sara Jacobson
November 22. 2010
Muy Computer, Spain
January 27, 2011
PC world digital, Spain
September 12, 2011
BLOG AND Press Coverage
community 25

26
A TRULY GLOBAL COMMUNIty
United Kingdom
United States
Italy
Germany
France
Spain
India
Canada
Netherlands
Australia
Brazil
Sweden
Russia
Belgium
Japan
Portugal
Mexico
Switzerland
Ireland
Poland
Greece
Singapore
Colombia
Romania
Argentina
China
Turkey
Ukraine
Denmark
Philippines
Austria
South Africa
Malaysia
South Korea
Chile
Hong Kong
United Arab Emirates
Latvia
Finland
Thailand
Indonesia
Norway
Bulgaria
Taiwan
Morocco
New Zealand
Saudi Arabia
Hungary
Czech Republic
Israel
Peru
Slovenia
Vietnam
Venezuela
Croatia
Pakistan
Serbia
Dominican Republic
Lithuania
Ecuador
Egypt
Senegal
Belarus
Iran
Slovakia
Tunisia
Algeria
Costa Rica
Kenya
Uruguay
Qatar
Lebanon
Bosnia and Herzegovina
Malta
Cyprus
Sri Lanka
Estonia
Macedonia
Luxembourg
Ivory Coast
Réunion
Nigeria
Bangladesh
El Salvador
Guatemala
Armenia
Jordan
Jersey
Mauritius
Panama
Kazakhstan
Georgia
Paraguay
Puerto Rico
Bolivia
Albania
Cameroon
Bahrain
Oman
Kuwait
Moldova
Jamaica
Isle of Man
Nepal
Trinidad and Tobago
Guernsey
Iceland
Cambodia
Country or Territory,
IN ORDER OF Highest number of VISITS
From start to finish, the Open Planet Ideas community grew to include
people from 199 countries.
community26

27
US Virgin Islands
Suriname
Guinea
Anguilla
Comoros
Seychelles
Northern Mariana Islands
Norfolk Island
Guyana
Cuba
Tajikistan
Swaziland
Dominica
French Guiana
Afghanistan
Republic of Congo
Gabon
Wallis and Futuna
Guam
Fiji
Niger
Faroe Islands
Mali
Grenada
Mauritania
Macau
Gibraltar
Cape Verde
Haiti
Congo (DRC)
Liechtenstein
Togo
Zambia
Belize
Andorra
Namibia
Malawi
St. Vincent/Grenadines
Mozambique
Benin
Antigua and Barbuda
Rwanda
British Virgin Islands
Djibouti
Saint Lucia
Aruba
Gambia
Equatorial Guinea
San Marino
Guinea-Bissau
Martinique
Greenland
Vanuatu
Micronesia
Honduras
Bahamas
Azerbaijan
Angola
Ghana
Madagascar
Tanzania
French Polynesia
Uganda
Mongolia
Uzbekistan
New Caledonia
Nicaragua
Barbados
Libya
Maldives
Guadeloupe
Ethiopia
Sudan
Montenegro
Botswana
Bermuda
Iraq
Brunei
Syria
Monaco
Netherlands Antilles
Burkina Faso
Palestinian Territories
Zimbabwe
Bhutan
Yemen
Kyrgyzstan
Myanmar (Burma)
Cayman Islands
Laos
participating
countries
community 27

29
Before imagining new
solutions, we sought
broad inspiration from
around the world.
As challenge participants, you posted insightful comments and added
interesting stories, videos, photos, articles, sketches, and anything
else that might help the community think differently. You also
applauded the work of others—and built upon one another’s
contributions. All posts were tagged to make them searchable in
the future.
We received 329 inspirations during the four-week inspiration phase.
A few examples follow.
The Inspiration Phase
Inspiration 29

30
Rental: Reduce Our
Waste
Piezoelectricity has so many applications!
Visual Disposal Guides
Visioconference: Another
Way to Travel
Food Wastage
Deforestation and
Orangutans
Watch Home: The Movie
Save Forests, Save Water
You drew inspiration from food and
consumer waste, biodiversity, air
and water pollution, sustainability,
reuse and recycling, energy conservation,
and more.
Air Pollution
30 Inspiration

31
Tweets of Conservation:
“Friend” the Environment
Redesign public
transportation and services!
Micro-Generation of Power
Cleaning Up the Pacific
Trash Vortex
Illegal Deforestation
Make Bottles to Be Bricks
Intelligent Wall Surfacing
Grain Sack doubles as a water
purification kit.
Urban Agriculture: Grow
Your Own Food, No Matter
Where You Are
Awareness, Responsibility
Life is biodiversity.
Why do we waste so much food?
31Inspiration

Inspiring Reuse of Products
Evident Energy
Is that safe to drink?
32
Could a real-time “environmental degredation billboard”
slow down and prevent what is happening?
One-third of food is wasted.
Endangered Gorilla
Desertification
Desertec: The Potential of Sun Power
Top 6 Facts About Solar Energy
Inspiration

33
The reflection of us isn’t that
clear anymore. Can we change?
Sustainable People,
Sustainable World
Oil Spill Catastrophe Prevention
Urban Mining or Recycling
Rare Earths
The Poor Pandas
Replace all food packages
with biodegradable ones.
Integrating Nature in Our
Lives: Water
London and the Climate
Change in Pictures
Save the tigers through crowdsourced
image-recognition.
Habit or Necessity?
Water Drop–Harvesting
Inspiration

1. Changing behaviour
How can technology help to make a less
resource - intensive lifestyle not just the “right” choice,
but the more desirable option, too?
2. Cleaner by design
How can technology help us design products,
services, and infrastructure with fewer environmental
impacts in their manufacture, use, and disposal?
3. More with less
How can technology help us use our natural
resources more efficiently?
Inspiration34
Our Expert Panel examined all of the inspirations contributed by the
community and synthesised them into six themes.
These themes were used by everyone to help develop concepts to
address the challenge.
the Themes

4. Make it real
How can technology bridge the gap between our actions
and their effects?
5. Waste not
How can technology turn waste into something
more useful?
6. Recycling revisited
How can technology help us get better at recycling?
Inspiration 35

37
The community came
up with 400 concepts in
nine weeks. These were
specific ways to harness
technology for positive
environmental impact.
During this phase, we asked people to reuse, combine, or
mash-up Sony technologies (such as GPS, remote video monitoring,
dye-sensitised solar cell, wireless microphones, and PSP®go)
with others to imagine amazing solutions to our challenge.
concepting
The Concepting Phase
37

39concepting
What if using fewer resources wasn’t just an environmentally
responsible decision, but a more fun and satisfying one, too?
Maybe technology could influence our behaviour by enabling us
to enjoy making better choices.
Imagine if the automatic monitoring of your personal environmental
footprint were the basis of a “life game” you played with friends,
family members, and colleagues. Would you pay more attention to it?
39

40
Be aware
Author
m2ad
Joined:
November 2010
2,120 views
57 applause
32 comments
concepting
concept title
Comment by
Harriet
November 21, 2010, 09:54PM
Like it! Other, similar concepts that you might consider looking at
are Daily Footprints, Power Monitoring (my concept), Magic Number,
Sweep My House, and Carbon Footprint. I think we share the same
idea and just need to figure out the most effective way to implement it!
related Themes
Our concept is based on the fact that the real problem is not a practical
one. The real problem is PEOPLE’S MENTALITY. So, our idea is based
on communicating with the single final user, making him SELF-AWARE
of his own eco-print.
The project consists of a simple core connected to the main electric/
water/gas/garbage unit counter that analyses each individual unit.
The results are sent wirelessly to the PSP®go, which visualises data in
terms of CO2
emissions, water consumption, and money ($/h) saved on
recycling materials. The core also gives back advice and virtual credits
(called eco-ins), to improve our behaviour, all in real time.
Changing
Behaviour
waste not
40

41
Changing attitudes is not impossible!
Author
MaGiuNiSe
Joined:
November 2010
1,062 views
46 applause
12 comments
concepting
concept title
related Themes
Changing
Behaviour
Recycling
revisited
We decided to focus on the separate collection of urban waste. Why
do citizens seem not-so-concerned about waste issues? How can we
stimulate people to recycle?
Using the Sony technology FeliCa, we conceived the GREEN FAMILY CARD:
a card assigned to each family with which they can record how much
“garbage” they recycle every year. They receive a score depending on
the weight of their recycling, and according to this score, the families
get some benefits. The overall objective is to sensitise public awareness
toward more sustainable urban waste management.
In the short run, the economic incentives represent the stimulus in order
to achieve, in the long run, a complete change of attitude in which
the separate collection of rubbish will be perceived, by the citizenship,
as the only way to go.
41

43concepting
How can technology help us to design products, services, and
infrastructure with fewer environmental impacts in their manufacture,
use, and disposal?
Smarter designs could improve energy efficiency and reduce the
materials used in products, but that’s just a start. From car-sharing clubs
to cloud services, we can reduce environmental inputs and enjoy the
results. Technology can also help us rethink conventional approaches to
urban planning, building design, and food production and distribution.
43

44
Sanitation is sexy and green
Author
siniuc (aka
Paul Frigout)
Joined:
November 2010
406 views
11 applause
6 comments
concepting
concept title
related Themes
Sanitation is not the most pleasing of subjects. Yet it needs to be
discussed. Some 2.5 billion people—nearly 40 percent of the world’s
population—still lack access to basic sanitation: They either don’t have
toilets or use latrines so filthy you can’t even imagine. This poop is full
of energy that could be harvested to create electricity. If this energy was
properly harvested, resources could be better used. The need for
water could be reduced (compared with conventional toilets) with on-site
water recycling. Electricity could be produced locally, hence reducing
the waste of electricity over long distances.
Comment by
CHARITY-FOUNDATION GLOBALFIRM™
November 26, 2010, 03:39PM
Wow, this is really cool. I built on this idea.
Comment by
Meee
November 22, 2010, 08:38AM
I guess, if there was a need, the gas could also be used for cooking?
Also, the residual composted waste could be used as a fertilizer to increase
crop yields or to grow trees?
cleaner by
design
more with
less
waste not
44

45
Light around us
Author
mario Paredes
Joined:
October 2010
633 views
27 applause
7 comments
concepting
concept title
All we need to produce our energy and have a healthy relationship
with our environment around us … the light! We can make use of it
by using dye-sensitised solar cells in our houses, departments, offices,
and skyscrapers.
Can we replace all the windows on a building with sensitised solar
panels? This will start a new era in which skyscrapers are functional
inside and out, collecting the energy from the sun and using it for
the same building.
It is an elegant solution for any skyscraper or building that’s usable in
all cities around the globe and will make a dramatic change in favor of
the world.
Comment by
Paulina Walls
October 29, 2010, 08:27PM
What a cool idea! But what about cars?
It could work, too!
Cleaner by
design
Recycling
revisited
related Themes
45

47concepting
How can technology help us to use our natural resources more
efficiently?
Fresh water, fossil fuels, and other raw materials are the building
blocks of our global society, but our supply of these resources is limited.
This theme explored how technology can make us, as a planet, achieve
more with less.
How can we provide food, sanitation, housing, and communications
to everyone? How might technology help us to use water more sparingly
in agriculture, industry, and in our homes? Could new ways of sharing
data in real time make people, buildings, and whole communities
more energy efficient?
47

48
Earth Plan B app
Author
lukas
krupinski
Joined:
October 2010
684 views
14 applause
9 comments
concepting
concept title
related Themes
Let’s show people a better, cleaner world around them. Earth Plan B
is an application for PSP, iPhone, or even a camera or another device
that converts a picture/live stream of a place to what it could look like
if it was not polluted, congested, etc. It also gives professional hints
concerning environmental protection and main problems in their place
and country.
Many people just do not wonder why their surroundings look the way
they look, and in some places people do not even know their
environment could look any differently. People use huge cars, are stuck
in traffic jams, throw rubbish in the street, and leave other signs of
their activity, destroying the nature.
Earth Plan B gives them another view: People behave in a different
way and places around them look different thanks to this. Cars turn
to bicycles, and more people are in buses and trams than in cars.
more with
less
changing
BehAviour
make it real
48

49
Automatically controlled microclimate
for home-grown food
Author
Alex Prayle
Joined:
October 2010
1,294 views
6 applause
12 comments
concepting
concept title
related Themes
This is an automatically controlled interior microclimate to improve
growing conditions for year-round home-grown food. It integrates the
latest dye-sensitised solar-cell technology into a greenhouse, along
with various other ideas and technologies. This concept aims to reduce
the massive environmental impact of food production, storage, and
transport.
Comment by
December 15, 2010, 02:37PM
EXPERT PANELIST
This is a relatively simple way of food production in a compressed
space including a range of activities—a very creative yet logical
approach. I like it!
Comment by
siniuc (aka Paul Frigout)
October 27, 2010, 10:22AM
Great!! The self-sustaining features of the habitat / farm is promising.
The electricity harvested can be used for opening the windows and so on.
more with
less
waste not
49

51concepting
How can technology bridge the gap between our actions and their
effects?
Let’s bring our planet’s environmental issues to life! Technology can
help us to make more informed choices about the products we buy
and the companies we trust. For example, smarter meters could
let us take ownership of energy consumption. Or, live video from waste
and water treatment sites could show the environmental impact we
have as individuals and as a society.
51

52
Sustainable shopper
Author
sally madsen
Joined:
October 2010
979 views
17 applause
10 comments
concepting
concept title
related Theme
Shoppers can scan a product’s barcode at the grocery store to learn
about the environmental impact of their potential purchase: Is it
organic? How much fuel was consumed to transport it? How much
water was necessary to produce it?
The Sustainable Shopper would help people assess the environmental
impact of foods (or other products) before purchasing. It could also
provide them with feedback on their overall purchase patterns and point
them to new options that match their goals. A key to implementation
would be gathering data for products in the marketplace. This could be
done through partnerships with one or more existing ratings systems
(organic and natural certifications, Walmart’s sustainability index, etc.).
Comment by
Arjan Tupan
November 04, 2010, 04:14AM
Oh, initiatives like this one by Wal-Mart could certainly help (http://3bl.me
/dvpqnm): If retailers demand footprint information from suppliers, this
information will be available and could be used in the Sustainable Shopper.
Make it real
Changing
Behaviour
52

53
PLANET AGENT (Planet Scout)
Author
Mohsen Saleh
Joined:
October 2010
790 views
13 applause
13 comments
concepting
concept title
related Themes
Make it real
Cleaner by
design
more with
less
It happens to many of us: We pass by an unpleasant scene of something
destroying our planet, but we feel powerless to stop it. Not everyone has
the motivation, knowledge, and resources to bring a civil action against
these cases. But as Planet Agents, we can report these kinds of incidents
by taking a photo or recording a video and uploading it to a website
that’s dedicated to environmental activism.
The website would gather reports from all over the world and process
the information in relevant groups made up of lawyers, environmental
activists, scientists, and green politicians who would investigate the
cases and try to solve the problems by collaborating. Consequently,
if there is no other way than the court of law, they could institute legal
proceedings as the final solution.
Comment by
lukasz krupinski
October 22, 2010, 05:12PM
Awesome idea! I think that it’s a great way to make people think about
the environment daily. In Poland, it exists for architecture—you can send
in comments on buildings. There are different categories like Advertising
Chaos and so on, and there is a yearly contest for the ugliest building.
53

55concepting
How can technology turn waste into something more useful?
Discarded product packaging, disposable fashion, uneaten food:
It’s time we saw ”waste” as a resource that can be exploited in
innovative ways.
Imagine how technology could be used to add value to waste—
perhaps by tracking its movements with GPS, or by creating online
markets where buyers and sellers could meet to trade, auction, or
barter. What’s more, technology could play a role in generating fresh
ideas for all kinds of items at the “end” of their lifecycle.
55

56
Ecofriendly Dustbin
Author
gvcr
Joined:
November 2010
868 views
12 applause
14 comments
concepting
concept title
related Themes
waste not
Imagine a city where you would be rewarded for kindness toward the
planet by using a magnetic card that reduces your tax obligations.
Imagine a nicely designed and useful dustbin, with a press that reduces
the volume of paper and plastic and a GPRS sensor that signals when
waste needs collecting. That could be made possible by dye-sensitised
solar cell!
What if, on a normal day, I go to the dustbin near my house. I push one
button for plastic waste and one for paper waste. I pass my magnetic
card for recycling credit, to reduce my taxes. The dustbin then compacts
the garbage, using energy from dye-sensitised solar cell. That way,
the garbage truck doesn’t need to pass as often, resulting in fewer
CO2
emissions. A GPRS sensor that uses solar energy of DSSC tells the
Operations Room when it’s necessary to collect waste. So nice!
Comment by
Vincent Cheng
November 05, 2010, 06:55PM
Thought you all would find this waste and recycling collection
system interesting: http://www.bigbellysolar.com
56

57
THE WATER SYSTEM
Author
Giulia
Ventura
Joined:
October 2010
1,401 views
20 applause
5 comments
concepting
concept title
related Themes
Waste not
make it real
This project aims to reduce water waste by household. Through peer-
to-peer technology, you can create a system to be installed in homes
that prevents excessive water consumption. The idea is to apply devices
at each point of access to water (faucets, toilet flush, etc.), so that people
can see the number of litres of water used. Every time consumption
exceeds 10 litres (enough for all types of domestic activity), the device
shuts the water off at your central point of loss. Because it will be
inconvenient to have to go every time to unlock the system, the user
soon learns to moderate water use. The benefits: Households lower
the cost of their water bills and avoid any unintentional flooding.
Comment by
Dax Lovegrove
November 23, 2010, 04:47PM
EXPERT PANELIST
This tackles a real hot spot. Wasteful water use in the home is a
problem that impacts aquatic life and fresh water habitats in the UK
and many other parts of the globe.
57

58
recycling
revisited
Theme 6

59concepting
How can technology help us to get better at recycling? Most of us
understand the benefits of recycling, but sometimes we need a little
encouragement to make it happen.
Technology could remind, motivate, or support people in their recycling
efforts: A smart bin could correct you if you accidentally put the wrong
items in it. GPS and smart mobile apps could guide you to your nearest
collection centre. And, would you recycle more if you were offered an
incentive to recycle, say, old clothes or household appliances?
59

60
Refill to Revitalize: the Path to Sustainable Change
Author
Claudia Ng
Joined:
November 2010
762 views
10 applause
6 comments
concepting
concept title
related Themes
The biggest problem we face today is the fact that few people will
commit to long-term behavioral change. This water bottle refill station
is designed to remedy that. It is a sustainable, scaleable, and relatively
easy-to-adopt system.
These water bottle refill stations are not only convenient, but also reward
you with points for refilling and recycling. With proper game mechanics,
being green can truly be fun! In addition to bragging rights, people
can trade in points for tangible goods. Similar to rewards on a credit
card, these points could be provided by Sony or partnering sponsors
(a $5 Starbucks gift card, 10 percent off a Kindle, etc.). People consume,
that is inevitable. I want to create a platform that helps people to
make greener decisions without having to constantly educate them.
Consumerism and fun can be tools for change!
recycling
revisited
changing
BehAviour
cleaner by
design
Comment by
Paul Ocean Carer
December 12, 2010, 05:47AM
Great idea. :)
60

61
Get Compensated for your Recycling with Bus Passes!
Author
The Canteen
Joined:
October 2010
356 views
5 applause
3 comments
concepting
concept title
related Themes
We believe that many towns would benefit from an improved recycling
system. Stations like these can be set up in various locations for people
to dispose of paper, plastic, glass, and metals. Digital technology stores
information on individual units, which are connected to a vacuum system
that transfers the waste to a central collection area on the outskirts of
town, reducing odors and keeping the town aesthetically acceptable.
Sony could create a device that helps to calculate the money saved from
the recycled items, either by weight or amount of material. People can
get paid via bank voucher or a bus ticket!
recycling
revisited
changing
BehAviour
cleaner by
design
Comment by
Leo Green
October 20, 2010, 10:22AM
Perhaps use a FeliCa card instead of vouchers, so it could be used
as both a bus ticket or exchanged for money. This would save paper
and stop people getting vouchers. In Sainsbury’s, there are self-
checkouts which also weigh your goods; these machines could be
adapted to do the same job, except for dispensing money or giving
points for depositing recycling.
61

62
8
9
9
Experts
9 9
9
evaluation
400 to 7

63evaluation
The evaluation Phase
The community and the
Expert Panel examined
the 400 concepts and
shortlisted 7 of them for
final evaluation.
The Expert Panel narrowed the field of concepts by considering each
idea’s true potential, the volume of applause received, and the related
comments from the community’s other members.
63

65evaluation
The evaluation criteria
The Expert Panel asked
the community to
evaluate the shortlisted
concepts by answering
these questions:
1. How original is this concept? Has this been done before,
or is it already being worked on?
2. Does this idea have the potential to create a significant,
positive environmental impact?
3. Do you think this concept is technologically feasible?
Read on for the results of the evaluations!

66
1. Identifying and Recording Wildlife
What is your concept missing?
I know that the information on species is out
there, but I’m not sure whether it is available
in a way that could be interwoven with this
kind of set-up. Similarly, although I know that
the recording systems exist for birds, I’m not
sure whether they exist for other groups of
animals and plants or whether they are yet in
a form that could be linked up as required.
What kind of behavioural change does this
require, if any?
1. Individual behavioural change
2. Community-driven behavioural change
Which part of the world would this concept
be best applied in?
Developed world
Which technology are you repurposing?
This idea would use the image recording
abilities of mobile technology (or CCTV),
along with the location data from GPS and the
information and recording databases available
from wildlife conservation organisations.
evaluation
concept title
My concept is an interconnected system to allow people to identify
species of plants or animals that they don’t know and at the same time
record their presence for conservation purposes.
Many people when they are out and about are interested in finding out
more about nature, but they find it difficult to identify the species they
see. This app would enable individuals with a mobile phone or CCTV
cameras to take a photographic or audio record of the species they find
and instantly identify them using the data stored by such people as the
RSPB (for British birds).
Once the species is identified, its presence at the given geographical
location would be recorded in a system such as Birdtrack (as run by
the British Trust for Ornithology for bird recording in the UK). This would
provide valuable information that can be then used in conservation.
Individuals would learn more about wildlife identification and existing
CCTV cameras could be given a second purpose.
66

67
Author
Juliet Wilson’s
Design Quotient
Juliet Wilson
Joined:
November 2010
3,955 views
36 applause
28 comments
evaluation
expert opinions

Jean-Paul
Jeanrenaud
December 21, 2010, 11:06AM
Great concept! This idea was short-listed
because it could enable people to become
more connected to nature and spread
awareness of it. I and the expert panel found
this concept a useful tool for people to have
access to education and understanding of
the natural world.
There is, however, room for development
as well, and I can already see some good
discussions going on. One aspect that should
be considered for sure is the threats and risks
involved of having a database like this. How
could security be ensured?
Good luck with developing this concept, and
we look forward to re-evaluating it!
comments

Andreänna
December 14, 2010, 12:29AM
I like the idea of creating an app rather than
another piece of resource-hungry hardware.
What concerns me, though, is that getting
close enough to a bird or an animal to really
apply audio/video capture on a mobile phone
may be too invasive and not environmentally
ethical. Tread lightly. Leave no trace. The
proposed use with existing CCTV cameras
seems much more appropriate.
The app/mobile phone part of this concept
might also be used for plant identification with
linked information on medicinal use, edible
applications, etc.
Johan
Löfström
November 13, 2010, 04:04PM
This could too easily become misused by
collectors of rare flowers, bird eggs, or
poachers. The safety around it must be
extremely high so that the information is
not hijacked.
related Theme
Make it real
Inspiration 0 ptS
concepting 107 ptS
Evaluation 4 ptS
Collaboration 34 ptS
total 145 ptS
1. How original is this concept? Has it been
done before, or is it already being worked on?
I have never seen something like this.
This already exists.
I have heard of something similar to this.
Maybe
Yes
Yes
I don’t know.
No
No
2. Does this idea have the potential to create
a significant, positive environmental impact?
Community evaluation Results
6767

68
2. Promoting Train trips: edutainment-show
in a modern way
Equipment needed: smartphones, MP3
player, personal computer (for use before and
after the trip), GPS-positioning or connection
to train time schedules (for estimating where
you are during the trip’s course). A camera
could be used in many ways for documenting
the trip and to compare with other trips.
require, if any?
Individual behavioural change
be best applied in? Developed world
Other business models? Other content
package modes? Could we create some
income from sponsors, so that we can give
back money to people using this service
(proportionate to their reduction of carbon-
footprint)? Other clever uses of Internet,
depending on a traveller’s/commuter’s
position? Visual ways of showing how much
better train travel is to cars and planes?
evaluation
concept title
When we travel, we bring our phone and other entertainment
equipment, like magazines, MP3 player, and books. I am proposing
a public domain (open source) concept that will guide and entertain
people on train trips —and adapt the content based upon personal
preference, the geographical position, and the season —to give plenty
information about the view people see from the train window. The
idea is to educate and entertain in a mix, helping to make the trip more
positive and feel much more interesting and valuable.
68

69
Johan
Löfström
Joined:
October 2010
1,990 views
25 applause
27 comments
Author
evaluation
Johan Löfström’s
Design Quotient
related Themes
changing
BehAviour
more with less
expert opinions

Tom Hulme
January 09, 2011, 08:02PM
I enjoyed reading this again, ready for a
meeting with Sony tomorrow. I wonder if
we could specifically use Crowdmap from
Ushahidi.com as a means of allowing multiple
contributors to upload location-based content?
It’s their free hosted solution. Perhaps even
write a script to auto-populate it with Wikipedia
articles?
Regarding the concern around maintaining
quality, I wonder if we could use a simple vote
up/down system, as per Digg or Quora, to
help identify the most popular content?
comments

Andrius Šatas
January 08, 2011, 11:18AM
This does seem like a very attractive way of
travelling. Having the things that are popular
now (like smart technology, environmental
impact, etc.) combined with what is thought to
be right (increasing knowledge, basically) can
really make this type of project successful.
Thumbs up!
lukasz
krupinski
December 28, 2010, 01:49PM
I think this idea could really work great for
local commuting, too. In some countries it is
a prestigeous thing to have one’s own car
and to show off in it every day, so it is very
hard to talk someone into leaving it to take a
train. Ideas like this could help make a change
and show people that they belong to the city,
show them different info about what surrounds
them on their way, which building is new, what
restaurant is worth going to that they have
never heard about, what’s in the cinema they
are passing by every day…
I am thinking of making it a piece of daily city
life—more convenient and free, but not as
“comfortable” as the car. It could help all the
undecided people choose our greener side
by showing them that they have more freedom
when they travel by train and that the comfort
of their car is something hijacked from the
last century.

Maybe
Yes
Yes
I don’t know.
No
No
Inspiration 174 ptS
concepting 304 ptS
Evaluation 90 ptS
Collaboration 1,469 ptS
total 2,037 ptS
69

70
3. Carpool with P2P and GPS
GPS and P2P technology. Because it is
simple and people are already familiar with
these technologies. It also takes into account
the fact that neighbourhoods may not be as
closely knit as intended, and allows people
to communicate using a medium they feel
comfortable with. It is also measurable, so
neighbourhoods could compete against one
another for reduced carbon emissions.
require, if any?
be best applied in?
Developed world
How will this technology reach people? What
kind of device will it need?
evaluation
concept title
Use P2P technology to be updated constantly as to where people in
your neighbourhood are travelling to and from. Combine it with GPS
technology, so that updates contain the information from their in-vehicle
SatNav, allowing the neighbourhood to plan its journeys in the most
efficient way and to help people avoid travelling alone.
70

71
Danielle
Locke
Joined:
October 2010
2,298 views
28 applause
26 comments
Author
evaluation
Danielle Locke’s
Design Quotient
related Themes
changing
BehAviour
waste not
expert opinions

Chris
Clifton
November 11, 2010, 05:17PM
I like this concept, which a few other
contributors have also touched upon. Using
technology to avoid use of several vehicles
to make the same journey is logical and
could really make a big improvement to
CO2
emissions.
The scheme participant could list the journeys
he/she is planning to make in the near future
and GPS used to indicate the participant’s
current location to others. Perhaps you
could outline in a little more detail how such
a scheme could be trialled—perhaps in a
workplace? Is there an easy way in which
each participant could enter and share
intended journeys and times?
comments

Thao Vo
January 05, 2011, 03:58AM
Great! I think you can make use of your
existing (social) networks of family, friends,
and neighbours, plus other people on
Facebook, Twitter, and Foursquare.

Esther
January 03, 2011, 09:50PM
This concept also has potential for a B2B
application, using the technologies to avoid
half-full or empty freight journeys. That would
make a significant environmental impact
and would also avoid some of the concerns
being expressed about “getting into cars with
strangers.”

Vincent Cheng
December 14, 2010, 03:13PM
Well-deserved congrats on making the
shortlist, Danielle!
I think your concept is not only very unique,
with the potential to make a significant impact,
but also already feasible enough to be piloted.
It could use both the Google Maps Directions
add-on (for Internet/phone app users) and the
Car GPS Navigation Device add-on.
Trials can begin with universities, large
corporate workplaces, and other locations
where there are lots of concentrated travellers
in pre-existing trust communities.
Maybe
Yes
Yes
I don’t know.
No
No
Inspiration 70 ptS
concepting 112 ptS
Evaluation 0 ptS
total 222 ptS
71

72
4. Fire-detecting devices to protect forests
Using the same system as common fire
alarms: They turn on with fire and notify city
fire departments, which send firefighters.
The same technology, but on a small scale. It
would be even better because it will be even
faster, because they can drop water by using
unmanned aerial planes and helicopters. It will
be very helpful in wildfire fighting.
require, if any?
Individual behaviour change
be best applied in?
Developed and developing worlds
I don’t know so much about how making it; I
just had the idea. I will need someone who
knows about low-cost durable materials.
A low - cost, seed - size device would be inserted inside trees connected
via satellite to a central dispatch, which will be responsible for
monitoring them.
The operation of the devices would be very simple: They will have a
cavity with some kind of temperature-sensitive connector (such a small
amount of flammable gas or any kind of element that expands with
heat) which triggers an alarm. This connects to the central dispatch and
tells where the wildfire is, which trees are involved, and how quickly it is
expanding, so forest - protecting departments will notice instantly and
can send help more fast. They could use solar energy.
evaluation
concept title
72

73
Alberto
Anton
Joined:
November 2010
1,479 views
26 applause
19 comments
Author
evaluation
alberto Anton’s
Design Quotient
related Theme
Make it real
expert opinions

Morgan
David
December 10, 2010, 11:52AM
Brilliant! I just looked at the concept and saw
tremendous potential. This is a neat solution
because I imagine it could be possible to use
an energy source which is activated (and even
assisted) by the presence of heat and then
use a transmitter of the same type as is used
for ocean-going yachts when they capsize.
The devices could potentially be deployed
from the air, designed to catch in the canopy
of the trees, which would be highly cost-
effective, too.
comments

Lucía
Lisbona
December 20, 2010, 02:00PM
It is a brilliant and innovative idea, as well as
feasible and inexpensive. For the win!

Chris Chard
December 20, 2010, 01:56PM
It’s a great idea—and it is also a common and
often-cited use-case for peer-to-peer sensor
networks. So, actually the idea isn’t really
new, but it should definitely be pushed at a
bigger scale.
done before or is it already being worked on?
Maybe
Yes
Yes
I don’t know.
No
No
Inspiration 0 ptS
concepting 81 ptS
Evaluation 24 ptS
total 134 ptS
73

74
5. GreenpatH
Peer-to-peer and GPS technologies will help
people to access all the information they need
to have a “greener” life in an integrated maps
system (that keeps in touch with the suppliers,
etc.).
require, if any?
be best applied in?
Developed world
Our idea is focused on the reduction of CO2
by changing individual daily
behaviour. Using peer-to-peer and GPS Sony’s technologies, we
imagined the Greenpath, an integrated “green maps system.”
This is a smart-phone application by which you can access to the all
information you need to live in a greener way anywhere you are.
Imagine you are out for a walk or you have to go somewhere, alone or
with your friends. Wouldn’t you like to know how to go about doing it in
a more sustainable way? How you can be greener in a very easy way?
evaluation
concept title
74

75
Mia Scotti
Joined:
October 2010
1,479 views
26 applause
19 comments
Author expert opinions

Dax
Lovegrove
November 23, 2010, 09:47AM
I love the idea of technological hitchhiking
and linking people up with green outlets and
restaurants via GPS and location-based
information. Nice one.
comments

Andrius
Šatas
January 08, 2011, 11:27AM
Statistics are always great in programmes like
that. A CO2
meter that counts whether you’ve
exceeded the average CO2
emissions per
person a day or not would be a great way to
wake a competitive spirit and start to live more
eco-friendly.

oz//
January 01, 2011, 10:47PM
Although the idea sounds simple, it is also
very effective! I really liked it. I think it will
increase awareness of environmental issues
and provide a practice in a detailed way for
our daily lives, which is so important and
necessary. With easy accessibility to this
application, it will make being green much
easier, especially in city life.
Allegra
Lagani
December 31, 2010, 08:28PM
This should be easy enough to do, since it is
mostly about adding a new layer to existing
technology. I’d suggest trying to make it a
free download for existing GPS systems. If
you make the information accessible enough,
many people will try it and use it. Great idea!
evaluation
mia scotti’s
Design Quotient
related Theme
Make it real
Maybe
Yes
Yes
I don’t know.
No
No
Inspiration 0 ptS
concepting 212 ptS
Evaluation 0 ptS
total 280 ptS
75

76
6. WaterSource
This system builds on several existing tools:
The Water Quality Reporter in South
Africa tests and reports water quality over
SMS; Umande Trust in Kenya maps water
sources in informal settlements by their GPS
coordinates; and Ushahidi collects SMS
reports of problems and maps them visually to
show trends by location.
require, if any?
be best applied in?
Developing world
WaterSource is dynamic map of drinking water. It would allow people in
water-challenged areas to check water conditions at different locations
via SMS, and it would create a community system for improving and
monitoring water supplies.
In areas across the developing world, water access is highly variable
from day to day. People draw from a range of water sources, such
as ponds, wells, rivers, government taps, water kiosks, and delivery
businesses. The availability, price, and quality of the water fluctuates
during rainy seasons and drought. The landscape is ever-changing,
and people rely on word of mouth to know what’s happening.
evaluation
concept title
76

77
sally madsen
Joined:
November 2010
2,254 views
20 applause
12 comments
Author
evaluation
sally madsen’s
Design Quotient
related Themes
Make it real
changing
BehAviour
Comments

Thao Vo
January 05, 2011, 02:01AM
I really like the use of cell phones and SMS
beyond making calls and texting, as well as
the use of existing technologies and tools like
Ushahidi. This concept integrates information
and communities very nicely, and it highlights
the importance of access to drinking water—
an integrated system that people in the
developed world might take for granted.

Zurijanne’Zuki’
Kelley
December 26, 2010, 04:12AM
This concept is quite important and inspiring.
Having gone to Kenya and used the mobile
network, I know that in the places where
people really need to know where to go for
water don’t have cell phone service.
This concept could be enhanced by allowing
mobile updates of alternative places to obtain
water. Water that’s available in communities is
optimal, but for those places where the water
table is low but high elsewhere it would be
great to let people know. One thing you may
want to keep in mind is that pre-paid cells
(at least in Kenya) are the preferred means
of communication versus the US method of
month-to-month.

MrsGreen
November 30, 2010, 04:02PM
Sally, you speak with such passion about
this important topic. The lack of safe water
supplies for people throughout the world is
something that really upsets me, but it seems
you have some up with a great concept. Best
of luck with this!
Maybe
Yes
Yes
I don’t know.
No
No
Inspiration 302 pts
concepting 174 pts
Evaluation 159 pts
Collaboration 192 pts
total 827 pts
77

7. Greenbook
On a PSP or smartphone, you can read
articles or find out about activities around
you to be inspired and join a challenge.
The core technology includes the GPS
location, the time that the event last, tags
to connect news and local project and level
required to participate to this event. This
relates to location-based services and gaming
that bridges the offline/online world, hence
bringing people outside to participate in an
ecological project.
require, if any?
Community-driven behavioural change
be best applied in?
Developed and developing world
78 evaluation
concept title
Greenbook is an idea for an application that matches people with local
projects. Through using the latest geolocation and gaming technology,
it will be designed to make volunteering quicker, easier, and more social.
In doing so, it has the potential to bring new people to volunteering and
change our communities and environment for the better.
When the user opens up Greenbook, they can see the latest news on
volunteering activities and local projects around their area on a map
and engage in discussions with other members. There is also an
opportunity for the user to progress to different levels, as they participate
in more activities, getting additional points while also developing their
skills and generating more and more benefits for the environment.
News is there to initiate and motivate action. When we see that
a little step can have an influence, then we are motivated to do that
little step and keep helping. Little step by little step, big things
can be achieved.

siniuc
Joined:
November 2010
7,271 views
30 applause
39 comments
Author expert opinions

Magdalena
Wasowska
November 10, 2010, 01:42PM
This innovative idea could change how people
engage in volunteer work, enabling more
casual volunteering and improving charities’
resources. It could also bring communities
closer together by getting individuals more
engaged in their environments. It is not well
addressed apart from Thebigsociety.co.uk,
whose success I am not sure of.
One thing that needs to be cleared is injury
liability when engaging in charitable activities
and also some control of the actions to
avoid malicious people from creating fake
charitable tasks. This is mainly a software
development project with some technical
aspects: development of server components
to support the network, client applications for
GPS-enabled phones.
79evaluation
siniuC’s
Design Quotient
related Themes
Make it real
changing
BehAviour
cleaner by
design
Comments

raluca
December 24, 2010, 10:19AM
Whoa, I love this concept! :) I really believe
the step-by-step level can get people to do
more and more—and make a big difference
in society.

lukasz
krupinski
December 28, 2010, 01:37PM
I love this concept! Congrats, Siniuc! ;)
How about a possibility of reporting some
environmental issues from your place and
getting hints how to organize help—network
of volunteers, what to do in different cases,
etc.? Sometimes you feel helpless and
there are no people or organizations already
doing it. Maybe there could be some “waiting
room” of issues or solutions, or a think tank
for single users?
Maybe
Yes
Yes
I don’t know.
No
No
Inspiration 487 ptS
concepting 351 ptS
Evaluation 23 ptS
total 1,624 ptS

81
The Expert Panel
unanimously chose
Greenbook as the
final concept of the first
Open Planet Ideas
challenge.
final
concept
Congratulations to Paul Frigout and to everyone who evaluated,
commented, and collaborated on his Greenbook concept!
The Expert Panel chose Greenbook because of its originality and
potential impact and because it not only matched our expertise and
technologies, but also the community’s interest in adopting and
developing the idea.
The final concept Phase
81

COngratulations from Expert panel
Morgan David, Head of Sony Broadcast and Professional Research Labs
“We feel this is an exciting concept that will enable people
to come together to support and give their time and
energy to their local area and address some of the key
environmental challenges that we are facing today.”
Jean-Paul Jeanrenaud, Corporate Relations Director, WWF International
“We chose this idea because of its huge potential to bring
people together and motivate participation. We believe
Greenbook will breathe new life into the age-old concept
of volunteering through the application of cutting-edge
social technology.”
Tom Hulme, Design Director, IDEO
“I fully support Greenbook and am excited at what it
will become. It taps into the rise of the participatory
economy and shows how we can all make a real
difference by contributing snippets of time here and
there. If enough people contribute in this way, it will
have a big impact.”
82 final
concept
82

Congratulations from the Community
83
COmmENTS
Haiyan
Zhang
January 26, 2011, 12:27PM
I love the gaming aspect of this concept,
making sustainability fun and rewarding.
Reminds me of how Foursquare check-ins
are prompting store owners to offer discounts
when people check in at their establishments
and users are changing their venues to get
the discounts.
Meena
Kadri
January 25, 2011, 05:19PM
Rock on, Paul! Fabulous concept to
encourage behavioural change. Wishing you
well in the Realisation phase that awaits.
Matt
Farrar
January 24, 2011, 05:46PM
Congratulations, siniuc! Really excited by this
concept. The volunteer sector is crying out
for innovation like this. I want it made already,
so I can download it.
Susan
January 24, 2011, 05:40PM
Congrats, siniuc! This has been my favourite
all along! Can’t wait to see it being realised,
as I will definitely be using it. :)

theile
dominique
January 14, 2011, 02:12PM
I think that the force of this project is that the
number of PSP and other gameconsole users
is going to increase, especially in developing
countries, and it may be a powerful tool to
get people involved into environnemental
questions, especially youngsters. But this
force is also its weakness: the green-washing
risk is very high.
I might try to contribute about incentive.
Perhaps it would be useful, in this aspect
of incentive, to benchmark customer card,
serious game, treasure hunting, murder
party, charity business, and volunteering?
With respect, gaming fuel is to win! And
it’s easy to get tired of losing (or winning)
because there is an intense competition
among a lot of games. Gamers don’t stop
playing, but they move to other games and
modify the allocation of time dedicated to
gaming. They are also very sensitive to
the activities of their friends, family, and
acquaintances.
Thao Vo
January 05, 2011, 03:10AM
Great job! I still remember when Greenbook
was a website, and I like how you’ve refined
your concept.
You might find this inspiring: Ecomotion.org
.uk, which is “a social enterprise that
empowers the individual, promotes
ethical business, and supports groups,
organisations, and entrepreneurs.”
To address our expert panelist’s question
about the use of social media like Facebook,
I highly recommend Jumo.com. Jumo is a
nonprofit social network for charities, and it
was launced by a Facebook co-founder not
too long ago. It “connects people to issues,
organizations and individuals relevant to
them to foster lasting relationships and
meaningful action.” I hope to see it move
people to action beyond just “liking” or
“following.”
Good luck with your concept!
final
concept

84
collaboration Map for
greenbook
final
concept
siniuc (aka
Paul Frigout)
Greenbook
preeti
vadgama
Communities
Working Together
Johan
Löfström
Create Creative Virtual
Energy-Tourism!
R3Students
A ‘Green Card’
Related Themes:
Changing behaviour
Make it real
Related Theme:
Recycling revisited
Related Theme:
Changing behaviour
Related Themes:
Changing behaviour
Make it real
Waste not
Recycling revisited
Promoting Train trips
Integrating Nature in
our lives
changing Habits
reusable bags
Save forests,
save water
Augmented Reality
Visual Consumption
84

85final
concept
WL Wong
Green Energy
Challenge
WL Wong
Carbon Card
Takeshi
Fujii
Visualize how much we
spend, and we can save
on moving around.
siniuc (aka
Paul Frigout)
Greenbook is an online magazine for
green-minded community: a magazine in
which the reader is the hero.
Greenbook
Related Themes:
Changing behaviour
Make it real
Related Themes:
Changing behaviour
Cleaner by design
Make it real
Related Themes:
Changing behaviour
Cleaner by design
Make it real
Related Themes:
Changing behaviour
Make it real
Recycling revisited
Air Pollution
Lifecycle energy meter
85

87realisation
Since we announced Greenbook as the final concept on January 24,
2011, the realisation journey has begun. We are in regular dialogue
with the creator of Greenbook, Paul Frigout, and we are investigating,
researching, and brainstorming to begin planning the next steps
of development. Join the realisation journey and get involved in the
discussions!
The realisation Phase
Activities and events include:
Greenbook Development Day
The team spent a day focused on innovation brainstorming about how
to refine several aspects of the Greenbook concept. Paul was joined
by Sony engineers and designers, WWF environmental experts, IDEO
designers, potential partners, and key Open Planet Ideas community
members in an effort to help him further to realise his concept.
Open Planet Ideas Facebook Discussions
As we refine the concept further, we continue to post questions and
solicit feedback about Greenbook on our fanpage. Please join us!
Weekly Realisation Updates
Get the latest news about the Greenbook project’s progress at
OpenPlanetIdeas.com.
Volunteering Sector Outreach
We’re talking with various volunteering organisations to make sure that
Greenbook is useful for them—and fun for users.
87

The Development Day brought together more than 40 enthusiasts from
all over Europe, including many Greenbook fans from Sony, WWF, IDEO,
the Open Planet Ideas community, and volunteering organisations. We
held many insightful discussions about the concept.
The gathering included everything from presentations to brainstorms.
Paul shared his vision of Greenbook alongside the Greenbook Project
Team leader, who shared the Sony technological side. Volunteering
organisations shared their insights, identifying potential challenges and
opportunities.
Our creativity was tested (but we delivered) in breakout focus groups
that identified key areas for further refinement of Greenbook:

User experience for volunteering organisations
User experience for volunteers
Geo-locations and personal attributes
Gaming and rewards
Content
Long-term scenario planning for post-realisation stage
These sessions were very successful in generating new ideas!
Greenbook Development Day
88 realisation

90 realisation
Some of the most imaginative and resourceful ideas come from
unexpected sources, such as Facebook. We’re still posting questions
about how Greenbook should move forward. (If you’ve already
posted comments there, thank you!) Topics range from Greenbook’s
functionality to the nature of volunteering and what types of charities
could be involved.
We believe that your feedback is essential to shaping ideas, and we
will continue to draw from the community’s suggestions over the coming
weeks and months.
Joining the journey on Facebook
90

91realisation
Whether and how well Greenbook succeeds depends heavily on
the nonprofit sector. So we’re talking with organisations that rely on
volunteers to figure out how the concept could be improved. Timebank,
Volunteering UK, Youth Action Network, NSPCC, Bright One, and other
groups are sharing their feedback and asking questions such as:
What features will be needed to make Greenbook an everyday
app for people who want to volunteer?
What features are required to make using Greenbook attractive
and convenient for organisations that rely on voluntary support?
Does Greenbook need to have different features for different
types of organisations?
From your experience, what awards or incentives would best
encourage volunteers to use Greenbook regularly?
What data fields will be required for each volunteering project
posted on Greenbook (e.g., project name, category, location, time
required, skills required, etc.)?
So far, their feedback on Greenbook—and the Open Planet Ideas
challenge—has been very positive. They believe it has potential to
inspire a new batch of motivated volunteers!
Volunteering sector outreach
91

92
Helen Walker, CEO for the national volunteering charity Timebank:
“At Timebank, we are committed to exploring ways of engaging new
audiences in volunteering. This winning concept takes advantage of
the increasing use of smart phones and the techniques used in social
gaming to engage with a new generation of volunteers. This use of
cutting-edge social networking technology could be a powerful tool
to enable volunteering to become part of the fabric of everyday life.
Think of it as the ‘big society’ app.”
Rosie Bristow, Guardian Sustainable Business:
“Social media is constantly evolving and changing the way we
communicate. Some companies have embraced the developments
and benefited from the in-depth engagement it brings, but many
seem to be struggling to keep up. Yet there are those who are doing
it well, PepsiCo’s Pepsi Refresh Project, Ford’s the People’s Fleet, and
Sony’s Open Planet Ideas, are great examples.”
David Bott, Director of Innovation Programmes, Technology
Strategy Board:
“Harnessing people’s ideas and then getting a wider community to
help develop the better ones is not a new idea, but modern technology
allows it to be done on global scale. This Sony project, with a focus on
efficient resource use, is a good one to browse through and realise quite
how informed and imaginative people can be.”
BUZZ about the project
realisation92

93realisation
Scott Billings, Design Week:
“Crowdsourcing is more likely to generate ideas and approaches or
inventions than work that can be implemented in a commercial context.
It invariably needs dialogue and nurturing for them to become real.
This is the sentiment behind a joint initiative between Sony and WWF
to find ways to repurpose existing Sony technology to tackle
environmental issues.”
Charles O’Malley, Head of Europe, AccountAbility:
“Open Planet Ideas transforms sustainability communications into
co-creation and innovation. Running this kind of initiative can be scary
for big companies. It’s risky, unpredictable, and the results cannot be
guaranteed, and that’s what makes it authentic and trustworthy.
We will see much more of this in the future—all credit to Sony and
WWF for showing the way for others.”
John Grant, author of The Green Marketing Manifesto and Co-
Opportunity: Join Up for a Sustainable, Resilient, Prosperous World:
“There is certainly a new willingness and openness in business. It
has been a very long haul, but business has genuinely started to
think along lines that are compatible with sustainability rather than
just paying lip service to it. Congratulations in breaking through the
greenwash/indifference barrier with something fresh and authentic!”
93

94 realisation
thank you to all contributors
A. L. Junid
Aadi Singh
Aaron W.
Aaron Moritz
Abdul Samad
Abhijit Mhetre
Abhishek
Abi Rose
A. Sivagnanendran
Adam Price
Adam Hare
Adela Kobic
Aditya Galotra
Adna Azevedo
adolfo Roquero
Adorcille Abat
Adrian Wijk
Adrian Horgan
Adrián Lesme
Adriana Rodrigues
Adriana Rayo
Adrien
Afonso
Ahmadi Amine
Ahmed Vine
Ahmed Meftah
Ahmed Skaka
Ahmet Acar
Aina Nur Fadlilah
Ajay Mittal
Akber Ayub
Aki Somerkallio
Akshat Rathi
Al O'Connor
Al Burns
Alain Roy
Alan Zirpoli
Alan Wright
Alan Stephen
Alaor Porcher
Alastair Little
Alastair Carr
Albert Gazeley
Alberto Anton
Alberto Molinero
Alceste Gago
Aldo Forte
Aleix Ingles Elias
Alessandro Ingala
Alessandro Cavalieri
Alessandro O. Amaral
Alessandro Colcavagno
Alessandro Ingala
Alessia Rebaudo
Alessio Martinez Russildi
Alex Graphicd
Alex Prayle
Alex Bortoluzzi
Alex Gardiner
Alex Prayle
Alex Asbury
Alex Boudreau
Alex Hartley
Alex Ward
Alex Brenan
Alexander Mascini
Alexander Palermo
Alexandra Farrow
Alexandre Fernandes
Alexandre Bortolotti
Alexandre S. Carbonell
Alexis from France
Alexiss Machado
Ali Clab
Alice Brewer
Alice Elliott
Alix Salzinger
Allegra Lagani
Allen Dumler
Allen Wang
Alli
ALLNews Homme
Allpe Medio Ambiente
Ally McBeal
Alon Lichtenstein
Alwyn Morus
Amanda Rees
Amaury Huin
Amit Singh
Amit Bapat
Ammara Isa
Amy Soyka
An lag
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Ana
Ana Cris Pereira
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Anael Delorme
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Andrea Spadaccini
Andrea Lau
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Andrés Otondo
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assa a
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Aurore
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b
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bimbomix1 bimbomix1
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CHARITY-FOUNDATION
GLOBALFIRM™
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Collector
Computer
Cornelius Harrington
Cornelius Harrington
Craig Blake
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Crescencio Rodriguez
Cristina Palombo
Cristina B. Velasquez
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Cy bo
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Dave J
Dave Voisey
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David Encarnacao
David Encarnacao
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Dominik H
Donatella
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94

95realisation
Jan Söderström
Jan Hesse
Jan Belon
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Jan-Bo Baumbach
Jane Morgan
Jane Naumann
Jane Fulton Suri
Javi Ruiz Montalt
Javier Arteaga
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Jax
Jay
Jay Riddle
JC FDEZ
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jean doraison
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Jeff Altaffer
Jeffrey Scott
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Jesse Martinez
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Jesus Blanco
Jeuland
Jill Lin
jisun shin
Joachim Perrein
João Raposo
Jocelyn Wyatt
Joe Gerber
Joe Cole
Joe Short
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Johan Löfström
Johanna Wester
John Hood
John
John Parkins
John Brydon
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John Peters
John Perkins
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John Hudson
John Hudson
John Melrose
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Giovanni
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Giuls
Gladis Dreizik
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Goran Andreasson
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Graeme Bell
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gyraf
gyuyong hwang
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Homero Hincapiee
Hooi Hong Tan
Hosein Tavakoly
Hristo Jossifov
Huang Yanying Yingster
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Huu Huynh
Hybrelec Annonces
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Hyelee Kim
Ian Tyes
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Ian Surridge
Ian Richardson
Ian McBurney
Iara Lopes
Ignacio Ramos
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Ilaria Rosetti
Ilaria Frisella
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Jackie Fitzmaurice
Jacob Walther
Jacob Devaney
Jacob Scott
Jacopo Martini
Jade Wintrip
Jade Wintrip
Jaëla Devakarne
Jaeyoung Lim
James McBennett
James Spears
James Hall
James Maxwell
James Miles
James
James Aguilar
James Ansell
dummydecoy
Duygu Gün
Dylan Baker
Dymock Brett
Ebba Malmqvist
Ed Keating
Edd Southerden
Eduardo Shimahara
Edwin Liang
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Elena Manfredi
Eliana Ventura
Elias Cruz
Elida Mosquera
Elisa Mazza
Elizabeth Ruther
Elke Vogelpohl
elliot bontoft
Elodie Amaral
Elvira Garzon Gutierrez
Emanuele Musa
Emilie Cowan
Emily Fox
Emily Brown
Emily Nicoll
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Emma Gourley
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Emma Brigden
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Eric Prevost
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Erica Townsend
Erica Wang
Erich J. Knight
Erick Arnberg
Erik Van Erne
Erik Retvedt
Erik van Erne
Erika Young
Ernesto Amaya Ibañez
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Esmeralda Rosa
Esteban Betancourt
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Eugene Gafurov
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Eugenio Torres
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Evelina Pereira
Ezequiel Tolnay
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Federica Costantini
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Fernando Castrejon
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Fernando Portella
Fernando Lerner
Fernando Mello
Fernando López
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fev egy
fevegy
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Filipe Figueiredo
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Fran
Francesca
Francesca Coppola
Francesca
Francesca
Francesco
Francesco Lentini
Franchino Franchino
Francisco Blockstrand
Francisco Guerreiro
Francisco Escalante
Francisco Flores
Franciisco Jossaenz
François Martouzet
Fraser Henderson
Frederico Soares
Fulvia Broghammer
Fulvio Rossetti
Gabriel de la Iglesia
Gabriel Gargiulo
Gabriel Martin
Gabriel Lambert
Gabriela Munn
Gabriela Vallejo
Gabriela De JesúGsarcía
Gabriele Pagani
Gabriele Necco
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Gañán
Gary
Gary Brooks
Geny Cassol
G. Marshall-Thornhill
George Irwin
Georges Dyer
Gerardo Hernández
German Perez Diaz
German Kannemann
Giampiero Mazzocchi
Gianluca Fasoli
giannalina
Gianni
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Gina
Gino Montessi
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Jordi
Jose Palazuelos
Camacho
Jose Genoves
Jose Marino Mora
José Gerardo Pantoja
Menses
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Joseph Matise
Joseph Donohue
Joseph Chong
Josh Martin
Joshua Corne
Joshua Hilliard
Josiah Ford
Josiah Ford
Josue Gamonal
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Juan Martinez
Juan Duque
Juan Idiazabal
Juan Mendez
Juan David Hincapie
Judith
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Julia Il
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Julian Matthews
Julian Martinez
Juliet Wilson
Julio Cesar Retamal
Rojas
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Juno McLachlan
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Justin Kim
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Kanika Gupta
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Kaoutar Bouseffour
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Karen Sutton
Kari
Karim Mezeli
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Karly
Karpis Boyajyan
Karsten Olsen
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Kasper HornbekNielsen
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Kate Bellingham
Katee
Kathe Osorio
Kathi
kathy
Katie Clark
Katie
95

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Katsuhiro Suenami
Katy Copland
Kayleigh Cooper
Kayo Rees
Keith Farnish
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Ken Hill
Ken Hill
Kenichi Kajitani JP
Kent Au
Kent
Kevin Kuske
Khuram Rashid
Kim Weinehammar
Kinsey Henshaw
kira
Kirsi Stewart GB
Kirsten Smith
Kirstin Hicks
Kitti Yu
Klaus-Peter Speidel
Kloe Wood
Knarik Boyajyan
Knut Erik Kvamme
Konnov Arsene
Kris Hemin
Kristienne Mae Tome
Kristina Fallon
Kriston Jackson
Kunal
Kung Sim
Kwan Ho Tse
La Motos
LaCosta Lolly
Laetitia Nunny
Laia De Pedro
laia De Pedro
Lara Tuboku-Metzger
Lasse Brobeck
Laura
Laura Cooke
Laura
Laura
Laura Gomez
Laura
Laura
Laura MacLean
Laura
Lauren Hughes
lauren penny
Laurent Letienne
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laysheng Yap
Le Araujo
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Lefebvre Jeremy
Lejeune Benoit
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Leopoldo Tesser
Leorenz Jamias
Letizia
Letswasteless Nelc
Liam Duignan
Liam Levesque
Lidia Chía Jiménez
Lilly Gama
Lilyprune
Lina Monaco
Lindsey Cole
Lindsey Briggs
Lionel Roux
Lisa
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Liz Armistead
Liz Rossiter
Logist Aleksandra
Loren Koski
Lorence Malle
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Lorraine Clarke
los cadoltos
Louise Bateman
Louise Broennum
Louise Romain
Louise Millward
Lourdes Lourenço
Luca Barzani
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Luca
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luciana smargy
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Luigi Contu
Luigi
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Luis Pittau
Luis Asturias
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Luisa Fernanda Suárez
Luiz Moreira
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Luke Jackson
Luke Luke
Luke
Luke Major
Luosha Liu
Luz Spindel
Lyndsey Young
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Maarika
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Madeline Wheller
mads
Magdalena Wasowska
MaGiuNiSe IT
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Mahmoodreza Vahidi
Maija
Maivel
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Manish Bansal
Manisha
Manu
Manuel Garcia Fernandez
Manuele
Mara
Marc Olive
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Marcel Green
MArcello Disi
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Marcial Bardolet
Marco Morgese
Marco
Marco Minciullo
Marco Campagna
Marcos
Marcos Ono
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Mare
Margarete Araujo
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maria joseph
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Durand
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Mannucci
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Maribel de Oliveira
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Marie-solenne Kaco FR
mariefrance bergamo
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Lourenço
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marin tournier
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mario
Mario
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marius rosca
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mark daws
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Martina Greco
martine julien
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Marzia Carrara
marzio
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Mat Di Pasquale
Mat
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Matus Guziar
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melina constantinides
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Michael Green
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Michel
michele preziosi
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michelle zelli
MICHELLE KELLER
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Monica
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More Machine Ideas
Morgan David
Morten Jensen
Moses Mehraban
Mp Energia
MrsGreen
Muhammad Dawjee
Muhammad RaziYusrizal
Murali Krish
Muriel Ducloy
Music Arc
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Nadine Heggie
Naomi Bartels
Naomi Herrera
Narcisse Mbunzama
Natalia Côrtes
Natalie Bary
Natalya Sysoeva
Natasha Abramovich
Nathalie
Navaneeth Pai
Navneet Chaudhary
Neala Schleuning
Neeraj Senguttuvan
Nefaur Khandker
Neil Scott
Neil Morgan
Neimar Iop
Nelly Mihill
Ngo Carmen
Nhất Hổ Lâm
Niall Curley
Nicholas Handcock
Nick Brad
Nicky Malfait
nico nico
Nico Z.
Nicolas Salaun
nieves fuster Fernandez
Nigel Allan
Nigel
Nimish Patel
Nino Polizzotti
Nirmika Athalye
Noble GOLDEN
Noel Brady
Nonita Lall Qureshi
Nour
nuno jacinto
nuno cr
Nursharmin Ramli
Oleuanna Twig
Olga Parfenova
Olga
Oli
Oliver Dausien
Oliver
Omar Zambrano
Ong Joo Parn
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OpenIDEO
openplanetideas
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Orlando Lopes
Oscar Pérez
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Pablorss Rubiorss
paco conde
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Paolo
Paolo Vittori
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Parker
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Pasindu
Pato Neira
Patrick Keenan
Patrick Liao
Patrick
Paul Phillips
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Paul Gage
Paul
Paul
paul
Paul Thomas
Paul Bennett
Paul Hadfield
Paul Landers
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