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Top Ten Considerations for Enterprise Cloud | Cover
Top Ten Considerations
For Enterprise Cloud
Rafat Shaheen, Senior IT Strategist, Enterprise Cloud Solutions
Top Ten Considerations for Enterprise Cloud | Page 1
Table of Contents
Introduction	2
Enterprise Cloud Considerations	 3
	 #1 Policy-Based Computing	 3
	 #2 Cloud-Aware Applications	 3
	 #3 Specialized Clouds	 4
	 #4 Fully Distributed Data Centers	 4
	 #5 Moving Off Big Iron	 4
	 #6 Mandate for DevOps	 5
	 #7 Rise of Big Data	 5
	 #8 True Cloud Federation	 6
	 #9 The Growth of SaaS	 6
	 #10 Mission Critical in the Cloud	 6
Summary	7
References	7
Top Ten Considerations for Enterprise Cloud | Page 2
Introduction
More than ever before, Enterprise IT must be a strategic partner to the business. By
focusing more on innovation and less on operations, the IT organization can help the
enterprise achieve a new level of competitive advantage. This re-focusing of priorities
changes the way most organizations think about how IT services are delivered and
consumed. Companies clinging to traditional strategies of bare metal ownership will
find themselves increasingly stuck in the woods as they balance cost, support, and the
maintenance of expertise against fragile IT budgets.
Enter cloud computing. Limitless capacity and instant capability. Once considered
a fad, cloud is proving to be a well-traveled path to achieve more efficiency, agility,
and innovation—without the burdens of hardware procurement, lengthy deployment
timelines, and ongoing management hassles. Today, cloud is a viable business model
delivering real benefits for real-world use cases. In fact, 86% of companies use more
than one cloud service.1
So, what do you need to know about cloud computing in the enterprise?
Top Ten Considerations for Enterprise Cloud | Page 3
Here are ten considerations as you plan your enterprise IT strategy around the cloud:
#1 Policy-Based Computing
System administrators and decision makers need intuitive tools to manage the guide-
lines and policies that control behavior and interactions on cloud-driven systems. Policy-
based computing — the software paradigm for building cloud resource management
tools — eases IT management by simplifying the control of remote systems.
Policies can be set at the infrastructure, application, and operational level. Typically, a
dashboard of system behavior is constantly updated and available for decision makers.
•	 Infrastructure-level policies are primarily concerned with the management of the
underlying resources and respective utilization levels. For example, you may want
to allocate a larger compute instance if the utilization of CPU or memory reaches a
certain threshold.
•	 Application-level policies address the availability, uptime, reliability, and recover-
ability of application services. For example, a service registry that monitors the
application service lifecycle may trigger the allocation of additional infrastructure
resources if the response time of the service falls below 200 milliseconds.
•	 Operational-level policies deal with the arbitration and resource allocation for
application services to run your distributed datacenter. For example, an operational
policy may resolve the contention of resource requests from two different applica-
tions by determining the relative priority and impact on service levels.
#2 Cloud-Aware Applications
The challenge of migrating existing legacy applications is a common barrier for many
enterprises contemplating the cloud. Often, these business critical applications were
built on proprietary or outdated platforms and can’t benefit from the cloud without
re-architecting. Under this scenario, application availability is largely dependent on the
underlying computer system and on data center middleware. Keeping these layers
resilient over time happens at a significant cost.
In the cloud, there are two important characteristics that can enhance application
performance. First, compute resources are inherently abundant and disposable. Second,
delivery of services over the Internet entails multiple dependencies.
Properly architected cloud solutions are designed with failure resiliency built into the
application itself. A cloud-architected application is composed of loosely coupled, inter-
related services that can fail, scale, and recover independently of one another.
For example, a retail software system — designed for the cloud — can withstand
service interruption, even during the peak traffic that occurs on Black Friday. Based
on exact utilization thresholds, the system can spawn individual catalog browsing
Enterprise Cloud Considerations
Top Ten Considerations for Enterprise Cloud | Page 4
processes, shopping cart instances, or demand generation analytics system processes.
If one of the cloud servers providing one of these services becomes unhealthy or
unreachable, the system can easily spin up another server, recover the service, and
rejoin the system with very limited interruption.
It is important to recognize that cloud represents an environment where there is a shift
from a single monolithic application to a distributed application built from orchestrated
services. As the cloud continues to proliferate, applications will become increasingly
cloud-aware. We can expect them to be designed for resiliency and error tolerance
with loosely coupled components and a preserved, recoverable application state.2
#3 Specialized Clouds
The cloud has largely been one-size-fits-all. But as cloud adoption grows from strategic
use to daily use, specialized clouds are emerging to provide businesses with a custom-
fit approach.
For example, from a basic storage perspective, healthcare Electronic Health Records
(EHR) and HR records seemingly have the same general needs. However, factoring
in requirements for security, confidentiality, and privacy compliance quickly changes
those needs. A specialized cloud can give the healthcare entity and the HR firm a
turnkey cloud outfitted with elements that are customized to the specific needs of that
industry, workload, or business process.
We expect to see multiple, special purpose clouds continue to develop, especially in
areas related to Federal Government, Healthcare, and Financial Services.3
#4 Fully Distributed Data Centers
The fully distributed data center model uses cloud resources to deliver services regard-
less of source or location. A hybrid cloud is the most practical delivery model, involving
service provisioning from a combination of on-premise, external cloud providers, and
other distributed locations. This business critical functionality is essential in disaster
planning, maintaining high availability and scalability. According to a KMPG bench-
marking survey4
, more than half of enterprises are seeking a hybrid solution that
combines internal and cloud resources to efficiently deliver and run multi-site data
center networks. As data centers are replicated, enterprises need service providers who
can deliver deeper service-level monitoring, transformation services, and governance
capabilities across data centers.
#5 Moving Off Big Iron
Imagine a world without the big iron servers in the data center. It’s just around the
corner. Many applications being migrated to the cloud are architected to utilize open
source technologies. These technologies leverage smaller systems that can scale both
horizontally and massively.
Open source technology includes a family of document-oriented NoSQL database
systems (MongoDB, Cassandra, CouchDB, Riak), distributed key-value storage systems
Top Ten Considerations for Enterprise Cloud | Page 5
(e.g., Voldemort, Redis, and memcached) and distributed configuration, synchroniza-
tion, and naming services such as ZooKeeper, Hadoop and many others.
This shift towards open source technology provides a tremendous opportunity to
enhance IT agility and boost ROI tooling and monitoring capabilities. It allows enter-
prises to get the most out of IT resources. For larger IT organizations, making this move
means wading through a sea of providers. Finding a strategic partner with a portfolio
of tools to provide the control, visibility, accountability, security, and scale that you need
to run smoothly is essential.
#6 Mandate for DevOps
The term DevOps implies a combination of software development and operations. It
describes a practice that streamlines the software delivery process and improves the
cycle time from inception to deployment with an emphasis on feedback for better
quality software. This practice strikes a balance between the need to change (to deliver
new features and functions by the software development team) and the fear of change
(addressing system stability by the operations team).
Traditionally, development and operations teams have improved their processes inde-
pendently. Agile software development enables developers to deploy software more
rapidly, while ITIL tracks the impact of change as a set of risks.
One can think of DevOps as extending the Agile methodology (which helped to
connect developers, testers, and business representatives) to also include operations.
In other words, a DevOps approach extends the Agile methodology beyond software
release to include the deployment phase.
DevOps for organizations should include shared metrics and measurements between
teams, an evolved Agile process, and tools for automating release management. In the
cloud era, applications need to be coded to operate in the cloud, which means coding
for maximum scale and stateless operation. Secondly, improved operations skills will
be needed to drive evolving scripting and coding, take advantage of automation, and
employ APIs to programmatically launch tasks.
#7 Rise of Big Data
The term big data refers to the massive amount of unstructured data that are difficult to
analyze and manage using common database management tools. They are characterized
by their expanding volume size, high velocity of change, and variety of data types and
resources. The 2012 presidential election5
demonstrated the power of big data as candi-
dates crunched vast amounts of voter data to craft focused messaging and targeted ads.
For most enterprises, the deluge of data from internal and external sources is over-
whelming both the traditional infrastructure deployed to store it and the teams respon-
sible for managing it. To mine and repurpose this data to make solid data-driven deci-
sions requires a broader set of tools. By using cloud storage and management tools to
increase the usability of data by just 10%, a median Fortune 1000 company could reap
over $2 billion a year in added revenue.6
Top Ten Considerations for Enterprise Cloud | Page 6
#8 True Cloud Federation
Deciding to move an application from your data center to the cloud or between clouds
presents challenges. The closed proprietary platforms in some clouds make it difficult,
if not impossible, to move an application deployed on Cloud A to Cloud B. To address
those challenges and reduce the chance of platform lock-in, emerging industry stan-
dards and open platforms in the cloud (like OpenStack®
) enable total cloud interoper-
ability. This interoperability means that moving between clouds becomes less of a
chore and gives businesses more freedom and flexibility. Workloads can move between
clouds to meet specific requirements and can be optimized for geography, perfor-
mance, cost, or other variables. If virtualization abstracted hardware, cloud federation
will provide abstraction at a much higher level with resulting benefits of elasticity,
mobility, and transparency.
#9 The Growth of SaaS
The Software-as-a-Service (SaaS) space, one of the key consumption models for cloud,
is positioned to become the primary method of distributing and utilizing software.
Many Independent Software Vendors (ISVs) are working to architect their software to
take advantage of the cloud delivery model. According to Gartner7
, the top growth
areas in SaaS through 2016 are office suites, digital content creation, and business
intelligence tools. For the growing number of SaaS operators, cloud adoption is essen-
tial for building infrastructure that scales with growth instead of making large CAPEX
investments for infrastructure ahead of the curve or holding on to unused capacity.
#10 Mission Critical in the Cloud
As cloud technologies evolve and businesses get more comfortable with security and
governance, more top tier applications and workloads are expected to find a home in
the cloud. For example, complex Enterprise Resource Planning (ERP) applications that
have been a staple in the backend of large enterprises are transforming to cloud ERP.
Cloud ERP can serve as an affordable, customizable, and collaborative environment
where financial and operational capabilities are integrated with social and mobile
technologies. Other examples of enterprise software delivered through the cloud
include backend payment, settlement and clearing, customer relationship management,
payment systems, business intelligence, content management, business process, and
data management.
Enterprises are being forced to rethink the organizational value of high-maintenance
elements like databases, email, and collaboration in light of the resource savings, reli-
ability, and expert support delivered in the cloud.
Top Ten Considerations for Enterprise Cloud | Page 7
Summary
With the focus in IT changing from operations to strategic partnership, enterprises are
looking to the cloud to help them become more agile and responsive to the needs of the
business. From hybrid clouds that span multiple geographies to consuming Software-as-
a-Service in the public cloud, large organizations continue to make the cloud an integral
part of their IT strategy. As cloud adoption accelerates, innovation and evolution will be
central themes. Enterprises that understand the limitations, capabilities, and potential of
the evolving cloud are well positioned to enhance their position in the marketplace.
About Rackspace Enterprise Cloud Solutions
Powered by an elite team of Sr. IT Strategists, Architects, Solution
Engineers and Sr. IT Consultants, the Rackspace Enterprise Cloud Solutions
team enables enterprises to harness the power of the hybrid cloud. Our
extensive Advisory & Professional Services portfolio offers end-to-end
solutions for our customers. Begin your Fanatical Support®
experience
with a complimentary IT Evolution Workshop, where our strategists help
to define a cloud strategy and actionable roadmap that will propel your
organization toward its optimized solution. Contact us at 1-800-440-1249 or
send us an email at advisory_services@rackspace.com to schedule your
workshop today.
Continue the conversation in the Enterprise Cloud Forum on Linkedin.
Along with 670+ other IT professionals, our Rackspace Senior IT Strategists
and Cloud Solution Architects debate some of the most controversial topics
facing the enterprise.
Top Ten Considerations for Enterprise Cloud | Page 8
Reference
:
1	 According to a 2012 Cloudability survey of more than 3,200 customers in more than 80 different countries.
2	 Background information on this trend can be found at http://searchcloudcomputing.techtarget.com/
feature/Business-continuity-moves-to-the-cloud-as-applications-become-resilient
3	 As one example of this trend, see http://techandscience.com/techblog/ShowArticle.aspx?ID=1676
4	 According to “Continuity Insights & KPMG LLP Present The 2011-2012 Global Business Continuity
Management (BCM) Program Benchmarking Study.” http://www.kpmg.com/US/en/IssuesAndInsights/
ArticlesPublications/Documents/2012-cin-kpmg-management-study.pdf
5	 http://www.rackspace.com/blog/election-2012-powered-by-the-cloud-infographic/
6	 http://www.rackspace.com/knowledge_center/whitepaper/turning-big-data-into-big-dollars
7	 According to Gartner’s “Forecast: Public Cloud Services, Worldwide, 2010–2016, 2Q12 Update”
Top Ten Considerations for Enterprise Cloud | Page 9
About Rackspace
Rackspace®
Hosting (NYSE: RAX) is the open cloud company, delivering open technologies and powering
hundreds of thousands of customers worldwide. Rackspace provides its renowned Fanatical Support®
across a broad portfolio of IT products, including Public Cloud, Private Cloud, Hybrid Hosting and Dedi-
cated Hosting. The company offers choice, flexibility and freedom from vendor lock in.
GLOBAL OFFICES
Headquarters Rackspace, Inc.
5000 Walzem Road | San Antonio, Texas 78218 | 1-800-961-2888 | Intl: +1 210 312 4700
www.rackspace.com
UK Office
Rackspace Ltd.
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Hyde Park Hayes
Middlesex, UB3 4AZ
Phone: 0800-988-0100
Intl: +44 (0)20 8734 2600
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Phone: 00800 8899 00 33
Intl: +31 (0)20 753 32 01
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Hong Kong Office
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Sales: +852 3752 6465
Support +852 3752 6464
www.rackspace.com.hk
Australia Office
Level 4, 210 George Street,
Sydney, NSW 2000
Phone: 1-800-722577
www.rackspace.com.au
© 2013 Rackspace US, Inc. All rights reserved.
This whitepaper is for informational purposes only. The information contained in this document
represents the current view on the issues discussed as of the date of publication and is provided “AS IS.”
RACKSPACE MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AS TO
THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS DOCUMENT AND RESERVES THE RIGHT
TO MAKE CHANGES TO SPECIFICATIONS AND PRODUCT/SERVICES DESCRIPTION AT ANY TIME WITHOUT
NOTICE. USERS MUST TAKE FULL RESPONSIBILITY FOR APPLICATION OF ANY SERVICES AND/OR PROCESSES
MENTIONED HEREIN. EXCEPT AS SET FORTH IN RACKSPACE GENERAL TERMS AND CONDITIONS, CLOUD
TERMS OF SERVICE AND/OR OTHER AGREEMENT YOU SIGN WITH RACKSPACE, RACKSPACE ASSUMES
NO LIABILITY WHATSOEVER, AND DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO ITS
SERVICES INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS
FOR A PARTICULAR PURPOSE, AND NONINFRINGEMENT.
Except as expressly provided in any written license agreement from Rackspace, the furnishing of this
document does not give you any license to patents, trademarks, copyrights, or other intellectual property.
Rackspace, Fanatical Support, and/or other Rackspace marks mentioned in this document are either
registered service marks or service marks of Rackspace US, Inc. in the United States and/or other countries.
OpenStack is either a registered trademark or trademark of OpenStack, LLC in the United States and/or
other countries. Third-party trademarks and tradenames appearing in this document are the property
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other companies.

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Top Ten Considerations For Enterprise Cloud

  • 1. Top Ten Considerations for Enterprise Cloud | Cover Top Ten Considerations For Enterprise Cloud Rafat Shaheen, Senior IT Strategist, Enterprise Cloud Solutions
  • 2. Top Ten Considerations for Enterprise Cloud | Page 1 Table of Contents Introduction 2 Enterprise Cloud Considerations 3 #1 Policy-Based Computing 3 #2 Cloud-Aware Applications 3 #3 Specialized Clouds 4 #4 Fully Distributed Data Centers 4 #5 Moving Off Big Iron 4 #6 Mandate for DevOps 5 #7 Rise of Big Data 5 #8 True Cloud Federation 6 #9 The Growth of SaaS 6 #10 Mission Critical in the Cloud 6 Summary 7 References 7
  • 3. Top Ten Considerations for Enterprise Cloud | Page 2 Introduction More than ever before, Enterprise IT must be a strategic partner to the business. By focusing more on innovation and less on operations, the IT organization can help the enterprise achieve a new level of competitive advantage. This re-focusing of priorities changes the way most organizations think about how IT services are delivered and consumed. Companies clinging to traditional strategies of bare metal ownership will find themselves increasingly stuck in the woods as they balance cost, support, and the maintenance of expertise against fragile IT budgets. Enter cloud computing. Limitless capacity and instant capability. Once considered a fad, cloud is proving to be a well-traveled path to achieve more efficiency, agility, and innovation—without the burdens of hardware procurement, lengthy deployment timelines, and ongoing management hassles. Today, cloud is a viable business model delivering real benefits for real-world use cases. In fact, 86% of companies use more than one cloud service.1 So, what do you need to know about cloud computing in the enterprise?
  • 4. Top Ten Considerations for Enterprise Cloud | Page 3 Here are ten considerations as you plan your enterprise IT strategy around the cloud: #1 Policy-Based Computing System administrators and decision makers need intuitive tools to manage the guide- lines and policies that control behavior and interactions on cloud-driven systems. Policy- based computing — the software paradigm for building cloud resource management tools — eases IT management by simplifying the control of remote systems. Policies can be set at the infrastructure, application, and operational level. Typically, a dashboard of system behavior is constantly updated and available for decision makers. • Infrastructure-level policies are primarily concerned with the management of the underlying resources and respective utilization levels. For example, you may want to allocate a larger compute instance if the utilization of CPU or memory reaches a certain threshold. • Application-level policies address the availability, uptime, reliability, and recover- ability of application services. For example, a service registry that monitors the application service lifecycle may trigger the allocation of additional infrastructure resources if the response time of the service falls below 200 milliseconds. • Operational-level policies deal with the arbitration and resource allocation for application services to run your distributed datacenter. For example, an operational policy may resolve the contention of resource requests from two different applica- tions by determining the relative priority and impact on service levels. #2 Cloud-Aware Applications The challenge of migrating existing legacy applications is a common barrier for many enterprises contemplating the cloud. Often, these business critical applications were built on proprietary or outdated platforms and can’t benefit from the cloud without re-architecting. Under this scenario, application availability is largely dependent on the underlying computer system and on data center middleware. Keeping these layers resilient over time happens at a significant cost. In the cloud, there are two important characteristics that can enhance application performance. First, compute resources are inherently abundant and disposable. Second, delivery of services over the Internet entails multiple dependencies. Properly architected cloud solutions are designed with failure resiliency built into the application itself. A cloud-architected application is composed of loosely coupled, inter- related services that can fail, scale, and recover independently of one another. For example, a retail software system — designed for the cloud — can withstand service interruption, even during the peak traffic that occurs on Black Friday. Based on exact utilization thresholds, the system can spawn individual catalog browsing Enterprise Cloud Considerations
  • 5. Top Ten Considerations for Enterprise Cloud | Page 4 processes, shopping cart instances, or demand generation analytics system processes. If one of the cloud servers providing one of these services becomes unhealthy or unreachable, the system can easily spin up another server, recover the service, and rejoin the system with very limited interruption. It is important to recognize that cloud represents an environment where there is a shift from a single monolithic application to a distributed application built from orchestrated services. As the cloud continues to proliferate, applications will become increasingly cloud-aware. We can expect them to be designed for resiliency and error tolerance with loosely coupled components and a preserved, recoverable application state.2 #3 Specialized Clouds The cloud has largely been one-size-fits-all. But as cloud adoption grows from strategic use to daily use, specialized clouds are emerging to provide businesses with a custom- fit approach. For example, from a basic storage perspective, healthcare Electronic Health Records (EHR) and HR records seemingly have the same general needs. However, factoring in requirements for security, confidentiality, and privacy compliance quickly changes those needs. A specialized cloud can give the healthcare entity and the HR firm a turnkey cloud outfitted with elements that are customized to the specific needs of that industry, workload, or business process. We expect to see multiple, special purpose clouds continue to develop, especially in areas related to Federal Government, Healthcare, and Financial Services.3 #4 Fully Distributed Data Centers The fully distributed data center model uses cloud resources to deliver services regard- less of source or location. A hybrid cloud is the most practical delivery model, involving service provisioning from a combination of on-premise, external cloud providers, and other distributed locations. This business critical functionality is essential in disaster planning, maintaining high availability and scalability. According to a KMPG bench- marking survey4 , more than half of enterprises are seeking a hybrid solution that combines internal and cloud resources to efficiently deliver and run multi-site data center networks. As data centers are replicated, enterprises need service providers who can deliver deeper service-level monitoring, transformation services, and governance capabilities across data centers. #5 Moving Off Big Iron Imagine a world without the big iron servers in the data center. It’s just around the corner. Many applications being migrated to the cloud are architected to utilize open source technologies. These technologies leverage smaller systems that can scale both horizontally and massively. Open source technology includes a family of document-oriented NoSQL database systems (MongoDB, Cassandra, CouchDB, Riak), distributed key-value storage systems
  • 6. Top Ten Considerations for Enterprise Cloud | Page 5 (e.g., Voldemort, Redis, and memcached) and distributed configuration, synchroniza- tion, and naming services such as ZooKeeper, Hadoop and many others. This shift towards open source technology provides a tremendous opportunity to enhance IT agility and boost ROI tooling and monitoring capabilities. It allows enter- prises to get the most out of IT resources. For larger IT organizations, making this move means wading through a sea of providers. Finding a strategic partner with a portfolio of tools to provide the control, visibility, accountability, security, and scale that you need to run smoothly is essential. #6 Mandate for DevOps The term DevOps implies a combination of software development and operations. It describes a practice that streamlines the software delivery process and improves the cycle time from inception to deployment with an emphasis on feedback for better quality software. This practice strikes a balance between the need to change (to deliver new features and functions by the software development team) and the fear of change (addressing system stability by the operations team). Traditionally, development and operations teams have improved their processes inde- pendently. Agile software development enables developers to deploy software more rapidly, while ITIL tracks the impact of change as a set of risks. One can think of DevOps as extending the Agile methodology (which helped to connect developers, testers, and business representatives) to also include operations. In other words, a DevOps approach extends the Agile methodology beyond software release to include the deployment phase. DevOps for organizations should include shared metrics and measurements between teams, an evolved Agile process, and tools for automating release management. In the cloud era, applications need to be coded to operate in the cloud, which means coding for maximum scale and stateless operation. Secondly, improved operations skills will be needed to drive evolving scripting and coding, take advantage of automation, and employ APIs to programmatically launch tasks. #7 Rise of Big Data The term big data refers to the massive amount of unstructured data that are difficult to analyze and manage using common database management tools. They are characterized by their expanding volume size, high velocity of change, and variety of data types and resources. The 2012 presidential election5 demonstrated the power of big data as candi- dates crunched vast amounts of voter data to craft focused messaging and targeted ads. For most enterprises, the deluge of data from internal and external sources is over- whelming both the traditional infrastructure deployed to store it and the teams respon- sible for managing it. To mine and repurpose this data to make solid data-driven deci- sions requires a broader set of tools. By using cloud storage and management tools to increase the usability of data by just 10%, a median Fortune 1000 company could reap over $2 billion a year in added revenue.6
  • 7. Top Ten Considerations for Enterprise Cloud | Page 6 #8 True Cloud Federation Deciding to move an application from your data center to the cloud or between clouds presents challenges. The closed proprietary platforms in some clouds make it difficult, if not impossible, to move an application deployed on Cloud A to Cloud B. To address those challenges and reduce the chance of platform lock-in, emerging industry stan- dards and open platforms in the cloud (like OpenStack® ) enable total cloud interoper- ability. This interoperability means that moving between clouds becomes less of a chore and gives businesses more freedom and flexibility. Workloads can move between clouds to meet specific requirements and can be optimized for geography, perfor- mance, cost, or other variables. If virtualization abstracted hardware, cloud federation will provide abstraction at a much higher level with resulting benefits of elasticity, mobility, and transparency. #9 The Growth of SaaS The Software-as-a-Service (SaaS) space, one of the key consumption models for cloud, is positioned to become the primary method of distributing and utilizing software. Many Independent Software Vendors (ISVs) are working to architect their software to take advantage of the cloud delivery model. According to Gartner7 , the top growth areas in SaaS through 2016 are office suites, digital content creation, and business intelligence tools. For the growing number of SaaS operators, cloud adoption is essen- tial for building infrastructure that scales with growth instead of making large CAPEX investments for infrastructure ahead of the curve or holding on to unused capacity. #10 Mission Critical in the Cloud As cloud technologies evolve and businesses get more comfortable with security and governance, more top tier applications and workloads are expected to find a home in the cloud. For example, complex Enterprise Resource Planning (ERP) applications that have been a staple in the backend of large enterprises are transforming to cloud ERP. Cloud ERP can serve as an affordable, customizable, and collaborative environment where financial and operational capabilities are integrated with social and mobile technologies. Other examples of enterprise software delivered through the cloud include backend payment, settlement and clearing, customer relationship management, payment systems, business intelligence, content management, business process, and data management. Enterprises are being forced to rethink the organizational value of high-maintenance elements like databases, email, and collaboration in light of the resource savings, reli- ability, and expert support delivered in the cloud.
  • 8. Top Ten Considerations for Enterprise Cloud | Page 7 Summary With the focus in IT changing from operations to strategic partnership, enterprises are looking to the cloud to help them become more agile and responsive to the needs of the business. From hybrid clouds that span multiple geographies to consuming Software-as- a-Service in the public cloud, large organizations continue to make the cloud an integral part of their IT strategy. As cloud adoption accelerates, innovation and evolution will be central themes. Enterprises that understand the limitations, capabilities, and potential of the evolving cloud are well positioned to enhance their position in the marketplace. About Rackspace Enterprise Cloud Solutions Powered by an elite team of Sr. IT Strategists, Architects, Solution Engineers and Sr. IT Consultants, the Rackspace Enterprise Cloud Solutions team enables enterprises to harness the power of the hybrid cloud. Our extensive Advisory & Professional Services portfolio offers end-to-end solutions for our customers. Begin your Fanatical Support® experience with a complimentary IT Evolution Workshop, where our strategists help to define a cloud strategy and actionable roadmap that will propel your organization toward its optimized solution. Contact us at 1-800-440-1249 or send us an email at advisory_services@rackspace.com to schedule your workshop today. Continue the conversation in the Enterprise Cloud Forum on Linkedin. Along with 670+ other IT professionals, our Rackspace Senior IT Strategists and Cloud Solution Architects debate some of the most controversial topics facing the enterprise.
  • 9. Top Ten Considerations for Enterprise Cloud | Page 8 Reference : 1 According to a 2012 Cloudability survey of more than 3,200 customers in more than 80 different countries. 2 Background information on this trend can be found at http://searchcloudcomputing.techtarget.com/ feature/Business-continuity-moves-to-the-cloud-as-applications-become-resilient 3 As one example of this trend, see http://techandscience.com/techblog/ShowArticle.aspx?ID=1676 4 According to “Continuity Insights & KPMG LLP Present The 2011-2012 Global Business Continuity Management (BCM) Program Benchmarking Study.” http://www.kpmg.com/US/en/IssuesAndInsights/ ArticlesPublications/Documents/2012-cin-kpmg-management-study.pdf 5 http://www.rackspace.com/blog/election-2012-powered-by-the-cloud-infographic/ 6 http://www.rackspace.com/knowledge_center/whitepaper/turning-big-data-into-big-dollars 7 According to Gartner’s “Forecast: Public Cloud Services, Worldwide, 2010–2016, 2Q12 Update”
  • 10. Top Ten Considerations for Enterprise Cloud | Page 9 About Rackspace Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies and powering hundreds of thousands of customers worldwide. Rackspace provides its renowned Fanatical Support® across a broad portfolio of IT products, including Public Cloud, Private Cloud, Hybrid Hosting and Dedi- cated Hosting. The company offers choice, flexibility and freedom from vendor lock in. GLOBAL OFFICES Headquarters Rackspace, Inc. 5000 Walzem Road | San Antonio, Texas 78218 | 1-800-961-2888 | Intl: +1 210 312 4700 www.rackspace.com UK Office Rackspace Ltd. 5 Millington Road Hyde Park Hayes Middlesex, UB3 4AZ Phone: 0800-988-0100 Intl: +44 (0)20 8734 2600 www.rackspace.co.uk Benelux Office Rackspace Benelux B.V. Teleportboulevard 110 1043 EJ Amsterdam Phone: 00800 8899 00 33 Intl: +31 (0)20 753 32 01 www.rackspace.nl Hong Kong Office 9/F, Cambridge House, Taikoo Place 979 King’s Road, Quarry Bay, Hong Kong Sales: +852 3752 6465 Support +852 3752 6464 www.rackspace.com.hk Australia Office Level 4, 210 George Street, Sydney, NSW 2000 Phone: 1-800-722577 www.rackspace.com.au © 2013 Rackspace US, Inc. All rights reserved. This whitepaper is for informational purposes only. The information contained in this document represents the current view on the issues discussed as of the date of publication and is provided “AS IS.” RACKSPACE MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AS TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS DOCUMENT AND RESERVES THE RIGHT TO MAKE CHANGES TO SPECIFICATIONS AND PRODUCT/SERVICES DESCRIPTION AT ANY TIME WITHOUT NOTICE. USERS MUST TAKE FULL RESPONSIBILITY FOR APPLICATION OF ANY SERVICES AND/OR PROCESSES MENTIONED HEREIN. EXCEPT AS SET FORTH IN RACKSPACE GENERAL TERMS AND CONDITIONS, CLOUD TERMS OF SERVICE AND/OR OTHER AGREEMENT YOU SIGN WITH RACKSPACE, RACKSPACE ASSUMES NO LIABILITY WHATSOEVER, AND DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO ITS SERVICES INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NONINFRINGEMENT. Except as expressly provided in any written license agreement from Rackspace, the furnishing of this document does not give you any license to patents, trademarks, copyrights, or other intellectual property. Rackspace, Fanatical Support, and/or other Rackspace marks mentioned in this document are either registered service marks or service marks of Rackspace US, Inc. in the United States and/or other countries. OpenStack is either a registered trademark or trademark of OpenStack, LLC in the United States and/or other countries. Third-party trademarks and tradenames appearing in this document are the property of their respective owners. Such third-party trademarks have been printed in caps or initial caps and are used for referential purposes only. We do not intend our use or display of other companies’ tradenames, trademarks, or service marks to imply a relationship with, or endorsement or sponsorship of us by, these other companies.