The document summarizes a panel discussion hosted by Rackspace Enterprise Cloud Solutions on how the roles of C-level executives are shifting in a cloud world. The panel consisted of Rackspace's CIO, CFO, and CMO who discussed how their roles have changed with the adoption of cloud computing. Additionally, the discussion covered how cloud impacts relationships between C-level roles and new business practices required in a cloud environment. The presentation provided an IT transformation framework and strategies for businesses to successfully adopt cloud technologies.

1. Enterprise Cloud Forum:
“C-Suite Disruption: Reinventing the Executive
Ranks in a Cloud World ”
Presented By:
Rackspace Enterprise
Cloud Solutions

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The Panel
Lisa Larson
VP, Enterprise
Cloud Solutions
Steve Mills
Rackspace CIO
Karl Pichler
Rackspace CFO
Suaad Sait
Rackspace CMO

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What We Will Cover Today
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 Current state assessment through the C-suite lens
 Rackspace IT: drive to the hybrid cloud
 How cloud is impacting C-level relationships
 New business practices of cloud
 Pulling it together: your steps for C-level cloud success

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A New Way of Thinking
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Virtualization is a TECHNOLOGY …
Cloud Computing is a
BUSINESS MODEL

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Steve Mills, Rackspace CIO
“My role is shifting
in a Cloud World…”
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Suaad Sait, Rackspace CMO
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“My role is shifting
in a Cloud World…”

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Karl Pichler, Rackspace CFO
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“My role is shifting
in a Cloud World…”

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Rackspace IT: Drive to the Hybrid Cloud
TEACHING IT HOW TO BECOME A SERVICE PROVIDER
Demand for IT
services exceeds
supply
The business
expects near
instantaneous
delivery
Recruiting and
retaining talent
is problematic
IT is capital
intensive
Managing
increasingly
complex
environments is
difficult
IT is juggling
Legacy and New
App
Development

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How are C-Suite Relationships Changing?
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CIO
CFO
CMO

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New Business Practices of the Cloud
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THE TOUGH
QUESTIONS

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Question #1…
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Is Capacity
Planning Dead?
What About
Forecasting?

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Question #2…
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Who Now Owns
the IT Budget?

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Question #3…
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Will One
Platform Satisfy
All Future
Initiatives?
Public
Cloud
Private
Cloud
Dedicated

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Question #4…
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Who Drives
Innovation?

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Keys to Success…
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Top 3 Points to
Take Away
1
2
3

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IT Transformation Framework
IT
Evolution
Workshop
Application
Profiling
Workshop
Cloud
Readiness
Assessment
Design
Migration
Services
Solution
Online
Customer
Data Center
Strategize & Assess Design
Migrate
Implement
Support & Optimize
Step by step approach to adopting cloud as a
business model
Governance Planning & Customer Maturity Evolution is an
Ongoing Process
POC
Pilot
Architecture

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Get SMART on Cloud
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“Our goal is to create the most
CLOUD SAVVY
customers in the industry”
Recommended Rackspace Resources:
• Cloud: Vision to Reality whitepaper
• Cloud: Economics whitepaper
• Take the Cloud Readiness Self Assessment
• Use cases:
– Hybrid Hosting: Dominos Pizza and watch the video
– RackConnect™: VEVO and watch the video
– Private Cloud: Lighthouse1
– Advisory Services: Acquity Group
Recommended Industry Resources:
• The Big Switch, Nicholas Carr
• Cloudonomics: The Business Value of Cloud
Computing, Joe Weinman
• Rackspace Cloud Tools Marketplace
• http://gigaom.com/
• www.gartner.com
• www.forrester.com
• www.idc.com
Rackspace
Knowledge
Center
JOIN US!

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Q & A
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RACKSPACE® HOSTING | 1 FANATICAL PLACE | SAN ANTONIO, TX 78218
US SALES: 1-800-961-2888 | US SUPPORT: 1-800-961-4454 | WWW.RACKSPACE.COM
RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN THE UNITED STATES AND OTHER COUNTRIES. | WWW.RACKSPACE.COM