2. Dynamic keyword insertion for landing pages
remains challenging up to this day. That's because
webmasters and online marketers have yet to
comprehend how it is done correctly. Much of it has
to do with old, outdated beliefs that result in
repercussions from Google and other search
engines. To understand why it's such a challenge to
use a dynamic keyword insertion plugin on web
pages, read on.

3. First of all, let's clarify our definition of "landing
pages." It can be a squeeze page, which contains a
web form where visitors opt in. It can also be a sales
letter, which aims to convert the visitor into a buyer.
It can also be a simple information page that
contains the company's contact number or store
address. It is the first page the visitor lands on from
the referring site or advertisement. Now, let's dive
into dynamic keyword insertion for landing pages.

4. Problems usually occur because of the belief that for
dynamic pages to succeed, they must be created by
software – worst, manually – in advance. "Dynamic"
plugins have always been thought of as page
generators, which create pages with the same content.
The only difference you'll notice is the change in the
dynamic keywords. Using a dynamic keyword
insertion plugin in this strategy, however, can backfire
on you.

5. For example, you risk many of the pages being
filtered by search engines as "duplicate content."
Some experts suggest that Google demotes duplicate
pages. According to some SEO experts though, search
engines don't actually penalise these types of pages.
Rather, the pages only rank lower than the page
which is deemed original. Whichever explanation you
believe, you risk lower search engine rankings when
using software to create very similar pages. That
perhaps is the major challenge in using dynamic
keyword insertion for landing pages.

6. So, website and business owners are torn. Will they create
200 similar pages with dynamic keywords and risk the
repercussions of duplicate content tagging? Or will they
do nothing and not try dynamic landing pages? The
answer actually lies in finding the right software. To take
out the challenge, take the time to look for a plugin that
creates dynamic pages with unique URLs in real-time.
The pages it creates must also be indexed – quickly – by
search engines. Fulfil these two criteria and the riddle is
solved. So, if you're looking to use dynamic keyword
insertion for landing pages, here's what you should do.
Look for a dynamic keyword replacer software, not a
typical page generator.