A dynamic keyword insertion plugin is often used to optimise AdWords advertisements. However, did you know that this application should go beyond your ads? That's because the whole sales process goes beyond advertisements. It extends to the sale stage and if nothing is sold, no profit is gained. So, if you intend to use dynamic keywords, make sure you go beyond your ads. And to do that, you need to implement dynamic keyword insertion for landing pages. That's because landing pages are the other half of the process. Let's review the process you are using for your campaigns.

2. A dynamic keyword insertion plugin is often used to
optimise AdWords advertisements. However, did you
know that this application should go beyond your ads?
That's because the whole sales process goes beyond
advertisements. It extends to the sale stage and if
nothing is sold, no profit is gained. So, if you intend to
use dynamic keywords, make sure you go beyond your
ads. And to do that, you need to implement dynamic
keyword insertion for landing pages. That's because
landing pages are the other half of the process. Let's
review the process you are using for your campaigns.

3. The first step if for you to attract prospects through your
AdWords ad. The prospect then clicks the ad and is
directed to your landing page. From here, the real battle
begins. Because while a lot of marketers can execute
dynamic keywords in ads with ease, a lot of them
struggle when it comes to landing pages too. Good thing
you can actually avoid the path they have taken by using
a dynamic keyword insertion plugin in all of your
landing pages.

4. What benefit will this bring you? First of all, you can experience
an increase in website traffic. Who doesn't want more
visitors, right? While the traffic will primarily and initially
depend on your dynamic ad, a dynamic landing page will help as
well. If users find relevance in your page, they will share it with
friends and that alone can result in a quick spike in your number
of website visitors. And it's not just any kind of traffic we are
talking about here. Thanks to dynamic keyword insertion for
landing pages, you can get "targeted" traffic. For your
information, this is the kind of traffic you want to welcome.
That's because these visitors are people who need something
from your website. They are not stray visitors. They are there
because they need to buy something.

5. A dynamic keyword insertion plugin should therefore be
used not just in optimising your AdWords ads but also in
improving your landing pages. It's because getting targeted
traffic is only the tip of the iceberg. With a more targeted
visitor, you can increase your conversion rates. That means
higher opt-in rates for those who are seeking to improve their
mailing lists. That also means higher commissions for
marketers who display affiliate products. And more
importantly, that's an increase in profit for marketers who sell
their own products. All in all, a dynamic keyword insertion
plugin is a powerful tool and using it exclusively for ads is
underutilising its power.