1. brand values
@rachelannyes
@techsoup
@TSGN
rachelweidinger.com/cards

2. I feel like a jerk for sharing these
images publicly, and I need to
replace them ASAP. Sorry.

3. • transparency
• dynamic hub
• participatocracy
• evangelist support
• winner shares all
• amplify
• abundance
• witness : preserve

5. transparency
Openness builds trust.
Illustrate ongoing reliability.
Set the default to open.

7. dynamic hub
Have a There There.
Keep the community visible.
Spotlight good content.
Create space for vibrant interactions.

9. participatocracy
To join a community, show up and help.
Online or at an annual meeting,
be valued by bringing value.

11. evangelist support
Have a rabid fan base.
Tools for supporters amplify enthusiasm.
Insider access fans the fire.

13. winner shares all
Fill a need with knowledge.
Allow access to information. Stand on a
podium to increase impact across a sector.

15. amplify
Tell the good story.
Tell it in a way it can be
remembered and passed on.
Long now, long audience, big here.

17. abundance
We have everything we need.
Get it in the right basket.

19. witness : preserve
Honor with documentation.
Shine a light on the good stuff.
Story as vessel for value.

20. • transparency
• dynamic hub
• participatocracy
• evangelist support
• winner shares all
• amplify
• abundance
• witness : preserve

21. brand values
@rachelannyes
@techsoup
@TSGN
rachelweidinger.com/cards