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SUNY New Paltz: Social Media + Athletics -- let's build excitement

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Rachel Reuben
Rachel Reuben

Three hour workshop, led by Rachel Reuben, Director of Web Communication & Strategic Projects, to the athletics department at the State University of New York (SUNY) at New Paltz on February 25, 2009.

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social media + athletics let’s build excitement NEW PALTZ hawks
agenda + goals overview of social media + tools research ïŹndings examples review what you’re doing now brainstorm new ideas
overview: tools & quick poll Facebook Twitter YouTube blogs ïŹ‚ickr Ning
Demystifying Social Media
social media in plain English commoncraft.com
what’s it all about? relationship building interaction community informal
social networking one aspect of social media individuals in communities that share ideas, interests; looking to meet people with same most popular: Facebook & MySpace
Facebook personal proïŹles + friends status, wall, messaging networks (companies, geographic regions, schools) groups applications fan pages
blogs online journal commentary/news conversations idea sharing * two-way conversation *
YouTube video sharing doesn’t have to be professional quality tools/equipment available can embed in blogs, Facebook
ïŹ‚ickr photo sharing site sets, collections, tags public/private friends can embed in blogs, Facebook
Twitter microblogging 140 characters, like TXT messaging or mini IM status updates networking can be automated See: @newpaltz & @nphawks
Twitter Examples in sports: Shaquille O’Neal: http://twitter.com/THE_REAL_SHAQ Jason Richardson: http://twitter.com/jrich23 Lance Armstrong: http://twitter.com/lancearmstrong Michael Phelps: http://twitter.com/Michael_Phelps Detroit Red Wings: http://twitter.com/detroitredwings ESPN’s Pardon the Interuption Others
Ning very much like Facebook personal proïŹles + friends groups walls forums live chat photos, videos
Ning: Example
concerns loss of control time commitment information overload “it’s a passing fad” it’s “in addition to,” usually not “instead of”
best practices Twittering team: Dartmouth College tennis Fan community: cavfanatic.com Athlete blog: benchwarmer frenzy Team blog: Detroit Red Wings blog
what the research says Lotame Innovative Data Report: Sports Enthusiasts in Social Media
what the research says Lotame Innovative Data Report: Sports Enthusiasts in Social Media
what the research says “ Social
media
is
at
the
center
of
fan
par2cipa2on
 like
we
have
never
seen
before.
From
fan
blog
 sites,
to
communi2es
devoted
to
teams
&
 ac2vi2es,
to
social
media
groups
devoted
to
 teams
&
athletes,
to
teams
reaching
out
by
 ” crea2ng
social
networks
devoted
to
their
most
 faithful
of
fans. Lotame Innovative Data Report: Sports Enthusiasts in Social Media
what you’re doing now Coach blogs gohawks.newpaltz.edu Facebook Groups athletics wellness & recreation Twitter (and you didn’t even know!)
what do you want to be doing what are your goals? increase fan support? recruitment? communicate w/ current student-athletes & their families others?
“ If you build it, ” they will come. Not with social media! Start with a goal (or 2, or 3...).
what can you do? go where your fans are be passionate about your sport (not hard) + be authentic add social media to e-newsletters, business cards, publications, programs, media guides, news releases, e-mail signatures, blog, team sites announce it at events
let’s build on Coach blogs + student-athletes (~2 per team each season) Facebook Groups: recommit/re-energize, or abandon? Twitter @nphawks: Add a human voice, create accounts for coaches, student-athletes Video: practices, live stream home events Photos: team galleries Let’s brainstorm
? ?? questions Rachel Reuben reubenr@newpaltz.edu www.rachelreuben.com Twitter: @rachelreuben

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SUNY New Paltz: Social Media + Athletics -- let's build excitement

  • 1. social media + athletics let’s build excitement NEW PALTZ hawks
  • 2. agenda + goals overview of social media + tools research ïŹndings examples review what you’re doing now brainstorm new ideas
  • 3. overview: tools & quick poll Facebook Twitter YouTube blogs ïŹ‚ickr Ning
  • 5. social media in plain English commoncraft.com
  • 6. what’s it all about? relationship building interaction community informal
  • 7. social networking one aspect of social media individuals in communities that share ideas, interests; looking to meet people with same most popular: Facebook & MySpace
  • 8. Facebook personal proïŹles + friends status, wall, messaging networks (companies, geographic regions, schools) groups applications fan pages
  • 10. YouTube video sharing doesn’t have to be professional quality tools/equipment available can embed in blogs, Facebook
  • 11. ïŹ‚ickr photo sharing site sets, collections, tags public/private friends can embed in blogs, Facebook
  • 12. Twitter microblogging 140 characters, like TXT messaging or mini IM status updates networking can be automated See: @newpaltz & @nphawks
  • 13. Twitter Examples in sports: Shaquille O’Neal: http://twitter.com/THE_REAL_SHAQ Jason Richardson: http://twitter.com/jrich23 Lance Armstrong: http://twitter.com/lancearmstrong Michael Phelps: http://twitter.com/Michael_Phelps Detroit Red Wings: http://twitter.com/detroitredwings ESPN’s Pardon the Interuption Others
  • 14. Ning very much like Facebook personal proïŹles + friends groups walls forums live chat photos, videos
  • 16.
  • 17. concerns loss of control time commitment information overload “it’s a passing fad” it’s “in addition to,” usually not “instead of”
  • 18. best practices Twittering team: Dartmouth College tennis Fan community: cavfanatic.com Athlete blog: benchwarmer frenzy Team blog: Detroit Red Wings blog
  • 19. what the research says Lotame Innovative Data Report: Sports Enthusiasts in Social Media
  • 20. what the research says Lotame Innovative Data Report: Sports Enthusiasts in Social Media
  • 21. what the research says “ Social
media
is
at
the
center
of
fan
par2cipa2on
 like
we
have
never
seen
before.
From
fan
blog
 sites,
to
communi2es
devoted
to
teams
&
 ac2vi2es,
to
social
media
groups
devoted
to
 teams
&
athletes,
to
teams
reaching
out
by
 ” crea2ng
social
networks
devoted
to
their
most
 faithful
of
fans. Lotame Innovative Data Report: Sports Enthusiasts in Social Media
  • 22. what you’re doing now Coach blogs gohawks.newpaltz.edu Facebook Groups athletics wellness & recreation Twitter (and you didn’t even know!)
  • 23. what do you want to be doing what are your goals? increase fan support? recruitment? communicate w/ current student-athletes & their families others?
  • 24. “ If you build it, ” they will come. Not with social media! Start with a goal (or 2, or 3...).
  • 25. what can you do? go where your fans are be passionate about your sport (not hard) + be authentic add social media to e-newsletters, business cards, publications, programs, media guides, news releases, e-mail signatures, blog, team sites announce it at events
  • 26. let’s build on Coach blogs + student-athletes (~2 per team each season) Facebook Groups: recommit/re-energize, or abandon? Twitter @nphawks: Add a human voice, create accounts for coaches, student-athletes Video: practices, live stream home events Photos: team galleries Let’s brainstorm
  • 27. ? ?? questions Rachel Reuben reubenr@newpaltz.edu www.rachelreuben.com Twitter: @rachelreuben