1. WEBSITE ANDONLINE FUNDRAISING

4. Use effective content and incentives to convert website visitors into registered users

5. Build large email files via online registration programs, list uploads, and viral campaigns

6. Communicate effectively through email

8. A tagline that instantly conveys who we are and what we do

9. Clear, intuitive navigation

10. A quick case on why we’re an organization visitors should support

11. Engagement opportunities

12. Email sign-up form in the same place on every page

13. A big, brightly colored donate button for people ready to give

14. Information on where donations go

15. “Current News” section

17. Which search terms bring visitors to the site?

22. $144.72 was the average online gift in 2009

23. 30% of online giving happens in December

24. Online donors switch channels (become offline donors); traditional donors do not

25. Online donors are younger and have higher incomes than traditional donors

27. Mature online giving programs

28. Higher online gift volume

29. Lower average gift amounts

31. New to online giving programs

32. Lower online gift volume

33. Higher average gift amounts

35. Online giving is bigger focus

36. Moderate online gift volume

37. Moderate average gift amounts

39. No visual distractions

40. One clear call to action on the form: “Support Us”

41. A persuasive message directly above the call to action

42. Copy in a font that’s easy for people over 50 to read

43. Recurring gift option well-positioned

44. Automatic email receipts

45. Email sign up

46. Tell-a-friend option

47. Established trustworthiness

48. Web analytics on the form