5. Email newsletter click-through rates are nearly double that of email fundraising appeals, showing constituents’ willingness to click items with a lower level of commitment than a fundraising ask.M+R Strategic Services 2009 eNonprofit Benchmarks Study
11. Tell stories to engage donors in our work, to reinforce their giving decisions, to inspire them to do more, and to encourage more word-of-mouth marketing on our behalf
12.
13. Talk about the staff, donors, or volunteers involved in the work and include pictures of people