Suche senden
Hochladen
2012 Brunswick Investor Use of Digital and Social Media Survey
•
13 gefällt mir
•
4,266 views
Rachelle Spero
Folgen
Brunswick Insight’s 2012 Analyst and Investor Survey.
Weniger lesen
Mehr lesen
Melden
Teilen
Melden
Teilen
1 von 21
Empfohlen
The Use of Social Media by European Investment Professionals 2015
The Use of Social Media by European Investment Professionals 2015
Patrick Kiss
2015 investor digital and social media survey
2015 investor digital and social media survey
Brunswick Group
2014 Brunswick Investor Use of Digital and Social Media Survey
2014 Brunswick Investor Use of Digital and Social Media Survey
Brunswick Group
NYSE/Q4 Webinar: Social Media & IR Website Best Practices
NYSE/Q4 Webinar: Social Media & IR Website Best Practices
Q4 Web Systems
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...
Darrell Heaps
Q4 public company use of social media for investor relations summer2010
Q4 public company use of social media for investor relations summer2010
weichengwendao
Social Media for Investor Relations
Social Media for Investor Relations
Sharon Merrill
8th annual Brunswick M&A survey
8th annual Brunswick M&A survey
Brunswick Group
Weitere ähnliche Inhalte
Was ist angesagt?
Investor Relations in the Age of New Media
Investor Relations in the Age of New Media
Dave Hogan
Etude et Classement des CSR Awards Lundquist
Etude et Classement des CSR Awards Lundquist
Youmatter
Conclusions de l'enquête Parties Prenantes
Conclusions de l'enquête Parties Prenantes
Youmatter
Monitoring Social Media for Investor Relations - September 17, 2009
Monitoring Social Media for Investor Relations - September 17, 2009
Darrell Heaps
The Use of Social Media by European Investment Professionals 2017
The Use of Social Media by European Investment Professionals 2017
Patrick Kiss
ATS Singapore 2013, PWC Presentation
ATS Singapore 2013, PWC Presentation
exchangewire
LinkedIn Financial Services CMO Roundtable - Trends in Finance & Social for...
LinkedIn Financial Services CMO Roundtable - Trends in Finance & Social for...
LinkedIn Singapore
2010 Brunswick Study on Investor Use of Digital and Social Media
2010 Brunswick Study on Investor Use of Digital and Social Media
Brunswick Group
Dados ComScore 2013 sobre o comportamento digital no Brasil
Dados ComScore 2013 sobre o comportamento digital no Brasil
Israel Degasperi
2013 Brazil Future in Focus (Comscore)
2013 Brazil Future in Focus (Comscore)
Thaís Freitas
NIRI White Paper: 2014 Compensation and the IRO
NIRI White Paper: 2014 Compensation and the IRO
National Investor Relations Institute
Overview of M&A, 2016
Overview of M&A, 2016
McKinsey & Company
Finance Deck 11062014
Finance Deck 11062014
Elske Meines
Understanding investors: Directions for corporate reporting (ACCA research)
Understanding investors: Directions for corporate reporting (ACCA research)
Nino Bazhunaishvili
White_Paper_6th_CSR_Online_Awards_2014
White_Paper_6th_CSR_Online_Awards_2014
Céline Steer
The Use of Social Media by European Investment Professionals 2019
The Use of Social Media by European Investment Professionals 2019
Patrick Kiss
PwC Trends in the workforce
PwC Trends in the workforce
PwC
Etude PwC pour Linkedin sur le coût de l'inadéquation des compétences (2014)
Etude PwC pour Linkedin sur le coût de l'inadéquation des compétences (2014)
PwC France
Was ist angesagt?
(18)
Investor Relations in the Age of New Media
Investor Relations in the Age of New Media
Etude et Classement des CSR Awards Lundquist
Etude et Classement des CSR Awards Lundquist
Conclusions de l'enquête Parties Prenantes
Conclusions de l'enquête Parties Prenantes
Monitoring Social Media for Investor Relations - September 17, 2009
Monitoring Social Media for Investor Relations - September 17, 2009
The Use of Social Media by European Investment Professionals 2017
The Use of Social Media by European Investment Professionals 2017
ATS Singapore 2013, PWC Presentation
ATS Singapore 2013, PWC Presentation
LinkedIn Financial Services CMO Roundtable - Trends in Finance & Social for...
LinkedIn Financial Services CMO Roundtable - Trends in Finance & Social for...
2010 Brunswick Study on Investor Use of Digital and Social Media
2010 Brunswick Study on Investor Use of Digital and Social Media
Dados ComScore 2013 sobre o comportamento digital no Brasil
Dados ComScore 2013 sobre o comportamento digital no Brasil
2013 Brazil Future in Focus (Comscore)
2013 Brazil Future in Focus (Comscore)
NIRI White Paper: 2014 Compensation and the IRO
NIRI White Paper: 2014 Compensation and the IRO
Overview of M&A, 2016
Overview of M&A, 2016
Finance Deck 11062014
Finance Deck 11062014
Understanding investors: Directions for corporate reporting (ACCA research)
Understanding investors: Directions for corporate reporting (ACCA research)
White_Paper_6th_CSR_Online_Awards_2014
White_Paper_6th_CSR_Online_Awards_2014
The Use of Social Media by European Investment Professionals 2019
The Use of Social Media by European Investment Professionals 2019
PwC Trends in the workforce
PwC Trends in the workforce
Etude PwC pour Linkedin sur le coût de l'inadéquation des compétences (2014)
Etude PwC pour Linkedin sur le coût de l'inadéquation des compétences (2014)
Andere mochten auch
Jobzella.com Website UX Map Proposal Presentation
Jobzella.com Website UX Map Proposal Presentation
Ahmed Alshair
HVAC corporate baseline proposal
HVAC corporate baseline proposal
Nina Gad
Sample Website Proposal Presentation
Sample Website Proposal Presentation
Reach China Holdings Limited
Big-tent UX (UX Camp West 2016)
Big-tent UX (UX Camp West 2016)
Peter Boersma
Visual Design with Data
Visual Design with Data
Seth Familian
Build Features, Not Apps
Build Features, Not Apps
Natasha Murashev
Andere mochten auch
(6)
Jobzella.com Website UX Map Proposal Presentation
Jobzella.com Website UX Map Proposal Presentation
HVAC corporate baseline proposal
HVAC corporate baseline proposal
Sample Website Proposal Presentation
Sample Website Proposal Presentation
Big-tent UX (UX Camp West 2016)
Big-tent UX (UX Camp West 2016)
Visual Design with Data
Visual Design with Data
Build Features, Not Apps
Build Features, Not Apps
Ähnlich wie 2012 Brunswick Investor Use of Digital and Social Media Survey
Investor use of digital media 2018
Investor use of digital media 2018
Brunswick Group
Investing in social media
Investing in social media
Carmine Porco
Customer Impact
Customer Impact
Nerea
Global Trends in New Media and the Investment Community
Global Trends in New Media and the Investment Community
Q4 Web Systems
2015 Global data valuation survey
2015 Global data valuation survey
Brunswick Group
Alfresco Day Stockholm 2015 - Collaborate to Innovate
Alfresco Day Stockholm 2015 - Collaborate to Innovate
Nicole Szigeti
What issues are top of mind for CPOs? We asked hundreds of them – and we’re r...
What issues are top of mind for CPOs? We asked hundreds of them – and we’re r...
SAP Ariba
20190603 phoenix wisdom fe credit
20190603 phoenix wisdom fe credit
Hoang Phan
KWD Webranking Zurich 20110510
KWD Webranking Zurich 20110510
Comprend
Comscore presenatation sydney
Comscore presenatation sydney
Michael Buckley
201501 Technology CIO Survey 2014 - Deloitte
201501 Technology CIO Survey 2014 - Deloitte
Francisco Calzado
2013brazilfutureinfocusfinalenglish 130424130628-phpapp01
2013brazilfutureinfocusfinalenglish 130424130628-phpapp01
Rafael Baumgarten
Brazil Digital Future in Focus 2013, Comscore, Março 2013
Brazil Digital Future in Focus 2013, Comscore, Março 2013
Renato Galisteu
2013 Brazil Digital Future in Focus - English
2013 Brazil Digital Future in Focus - English
SetWeb
Content Marketing Workshop - FinanceConnect:13
Content Marketing Workshop - FinanceConnect:13
LinkedIn
Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)
Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)
Consumidores Digitais
Role of social media in performance reporting, a discussion brief
Role of social media in performance reporting, a discussion brief
CIRI2014
The Connected Consumer: Leveraging Mobile Devices as a Core Component of Your...
The Connected Consumer: Leveraging Mobile Devices as a Core Component of Your...
Michael Fauscette
How to increase business productivity
How to increase business productivity
Microsoft Schweiz
Why It's Morning in Venture Capital
Why It's Morning in Venture Capital
Mark Suster
Ähnlich wie 2012 Brunswick Investor Use of Digital and Social Media Survey
(20)
Investor use of digital media 2018
Investor use of digital media 2018
Investing in social media
Investing in social media
Customer Impact
Customer Impact
Global Trends in New Media and the Investment Community
Global Trends in New Media and the Investment Community
2015 Global data valuation survey
2015 Global data valuation survey
Alfresco Day Stockholm 2015 - Collaborate to Innovate
Alfresco Day Stockholm 2015 - Collaborate to Innovate
What issues are top of mind for CPOs? We asked hundreds of them – and we’re r...
What issues are top of mind for CPOs? We asked hundreds of them – and we’re r...
20190603 phoenix wisdom fe credit
20190603 phoenix wisdom fe credit
KWD Webranking Zurich 20110510
KWD Webranking Zurich 20110510
Comscore presenatation sydney
Comscore presenatation sydney
201501 Technology CIO Survey 2014 - Deloitte
201501 Technology CIO Survey 2014 - Deloitte
2013brazilfutureinfocusfinalenglish 130424130628-phpapp01
2013brazilfutureinfocusfinalenglish 130424130628-phpapp01
Brazil Digital Future in Focus 2013, Comscore, Março 2013
Brazil Digital Future in Focus 2013, Comscore, Março 2013
2013 Brazil Digital Future in Focus - English
2013 Brazil Digital Future in Focus - English
Content Marketing Workshop - FinanceConnect:13
Content Marketing Workshop - FinanceConnect:13
Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)
Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)
Role of social media in performance reporting, a discussion brief
Role of social media in performance reporting, a discussion brief
The Connected Consumer: Leveraging Mobile Devices as a Core Component of Your...
The Connected Consumer: Leveraging Mobile Devices as a Core Component of Your...
How to increase business productivity
How to increase business productivity
Why It's Morning in Venture Capital
Why It's Morning in Venture Capital
Mehr von Rachelle Spero
Leadership Communication Benchmarks
Leadership Communication Benchmarks
Rachelle Spero
SutherlandGold's CEO Scorecard for Remote Leadership
SutherlandGold's CEO Scorecard for Remote Leadership
Rachelle Spero
Do you know your audience?
Do you know your audience?
Rachelle Spero
Use of social media by business journalists
Use of social media by business journalists
Rachelle Spero
Digital Watercooler
Digital Watercooler
Rachelle Spero
Brunswick Talking Points Germany
Brunswick Talking Points Germany
Rachelle Spero
Building the right internal team for digital
Building the right internal team for digital
Rachelle Spero
Diagnosing Digital White Paper
Diagnosing Digital White Paper
Rachelle Spero
Read it! Grab it! Share it!
Read it! Grab it! Share it!
Rachelle Spero
Be transparent or be exposed
Be transparent or be exposed
Rachelle Spero
Digital Media Usage by the Investment Community
Digital Media Usage by the Investment Community
Rachelle Spero
Mehr von Rachelle Spero
(11)
Leadership Communication Benchmarks
Leadership Communication Benchmarks
SutherlandGold's CEO Scorecard for Remote Leadership
SutherlandGold's CEO Scorecard for Remote Leadership
Do you know your audience?
Do you know your audience?
Use of social media by business journalists
Use of social media by business journalists
Digital Watercooler
Digital Watercooler
Brunswick Talking Points Germany
Brunswick Talking Points Germany
Building the right internal team for digital
Building the right internal team for digital
Diagnosing Digital White Paper
Diagnosing Digital White Paper
Read it! Grab it! Share it!
Read it! Grab it! Share it!
Be transparent or be exposed
Be transparent or be exposed
Digital Media Usage by the Investment Community
Digital Media Usage by the Investment Community
2012 Brunswick Investor Use of Digital and Social Media Survey
1.
Trends in the
use of Digital & Social Media by the investment community 2012 ANALYST AND INVESTOR SURVEY:
2.
© BRUNSWICK |
DECEMBER 2012 | 2 EXECUTIVE SUMMARY Investors’ interaction with digital & social media is INCREASING substantially1 Deeper online engagement is increasingly driving investment ACTION2 52% Read Blogs +5 30% Use Twitter +19 24% Use Social Networks +7 28% Investigated an issue based on something seen on Twitter +17 24% Made an investment decision after reading a blog +6 12% Made an investment decision after reading Twitter +8
3.
© BRUNSWICK |
DECEMBER 2012 | 3 EXECUTIVE SUMMARY Digital and social media REPLACING traditional media sources3 Investors in ASIA are leading the charge on digital & social media engagement4 As fewer investors rely primarily on traditional media outlets ( e.g. importance of company news releases -13, traditional business media online -14), use of social media is rapidly expanding to fill the void 2x as likely to take action based on digital info Most likely to believe role of digital information is increasing 2x as likely to rely on direct interaction with companies through digital channels
4.
SOURCES OF INFORMATION
5.
© BRUNSWICK |
DECEMBER 2012 | 5 1 15 10 1 14 8 INFORMATION SOURCES 85% 60% 54% 50% 22% 16% 14% 84% 45% 64% 49% 36% 16% 6% 73% 45% 59% 55% 33% 24% 11% Information direct from companies Real time subscription information services Primary market research Analyst research* Traditional business media - Online Traditional business media – Print, Radio, TV Digital Media 2012 2010 2009 Top three information sources Q2. Please rank the following information sources by how much they influence your investment decisions or recommendations? * Indicates sell side and industry analyst research for buy-side analysts; indicates industry analyst research for sell-side analysts Analyst research saw the largest gains in 2012 jumping 15 points and rising to the #2 spot Reliance on digital media doubled since 2010 Percent saying each is among their top three influential media sources
6.
© BRUNSWICK |
DECEMBER 2012 | 6 INFORMATION FROM COMPANIES 2012 2010 Q3. Regarding information direct from companies, please rank the following by how much they influence your investment decisions or recommendations? * Not asked in 2010 76% 57% 54% 43% 37% 14% 7% 5% 73% 62% 52% 50% 50% 12% 1% Direct interaction with management Regulatory filings Company news releases Investor / corporate presentation Conference calls, webcasts Company website Company Digital Media presence Company wiki page* 76% 56% 53% 49% 41% 9% 6% 4% 73% 62% 57% 42% 35% 11% 8% 5% 80% 51% 49% 32% 35% 29% 10% 8% Europe U.S. Asia Direct interaction with management Regulatory filings Company news releases Investor / corporate presentation Conference calls, webcasts Company website Company Digital Media presence Company wiki page* Direct digital channels are more important in Asia Within this category, face time with management is by far the most important factor. Percentrankingeachsourceamongthemostinfluential
7.
© BRUNSWICK |
DECEMBER 2012 | 7 CHANGING IMPORTANCE OF INFORMATION SOURCES Q4. {MULTIPLE RESPONSE] Which, if any, of the following information sources have become more important to you in your job in the past year? * “Blogs” and “Micro-blogging services and message boards” were combined in 2010 and 2009. 45% 47% 24% 18%50% 40% 27% 16%66% 66% 17% 25% Real time subscription information services Traditional business media - Online Blogs Social Networks Europe U.S. Asia 17% 13% 3%16% 8% 8%23% 21% 3% Micro-blogging services and message boards Traditional business media – Print, Radio, TV Other Digital Media Europe U.S. Asia Percentsayingeachtechnologyhasbecome “moreimportant”thisyear 86percent of investors say online sources have become more important this year, with investors in Asia leading the charge.
8.
© BRUNSWICK |
DECEMBER 2012 | 8 FRACTURED DIGITAL SOURCES 48% 22% 18% 12% Syndicated Traditional Social Source Type Digital Q7. (OPEN-ENDED) Please list which Digital Media sources provide you with the most valuable information for your work While Bloomberg is the single most valuable digital information source, more investors are relying on a fractured online media environment rather than syndicated services.
9.
IMPACT OF DIGITAL
& SOCIAL MEDIA
10.
© BRUNSWICK |
DECEMBER 2012 | 10 MOST INVESTORS SEE THE ROLE OF DIGITAL INCREASING Q11. Which option below best describes your opinion? The role of Digital Media such as blogs, micro-blogging services or social networking sites in the investment decision process is: The role of Digital & Social Media such as blogs, micro-blogging services or social networking sites in the investment decision process is: Increasing, 56% Staying the same, 15% Decreasing, 6% Unsure, 24% “Increasing” U.S. Europe Asia 52% 56% 61%
11.
© BRUNSWICK |
DECEMBER 2012 | 11 A NEW TWO-WAY DIALOGUE EMERGING Read Business Information Postings Post Investment Information Q5. Do you read postings on the following for company or business information? Q6. Do you post business or investment information in any of the following ways? * Not asked in 2009 52% 47% 43% 30% 11% 29% 27% 30% 24% 17% 13% 11% 8% 5% 8% 5% 4% 2% 5% 10% 5% 4% 2012 2010 2009 2012 2010 2009 2012 2010 2009 2012 2010 2009 Blogs Message boards Social networking sites Micro-blogging services* Not only is the consumption of digital business information on the rise, but investors are increasingly contributing investment information on social media platforms
12.
© BRUNSWICK |
DECEMBER 2012 | 12 DIGITAL MEDIA DRIVING INVESTMENT DECISIONS 2012 2010 2009 Have you ever read any information posted on____ that has prompted you to investigate an issue further for your work? Q8. Have you ever read any information posted on a blog, micro-blogging service or social networking site that has prompted you to investigate an issue further for your work? 57% 29% 28% 23% 52% 31% 11% 14% 47% 39% 11% Blogs Message boards Social networking sites Micro-blogging services* U.S. Europe Asia 61% 54% 55% 33% 19% 37% 22% 25% 44% 14% 21% 44% Investors in Asia are much more likely to be prompted by online information to further investigate investment- related information
13.
© BRUNSWICK |
DECEMBER 2012 | 13 DIGITAL MEDIA DRIVING INVESTMENT DECISIONS 2012 2010 2009 Have you ever made an investment decision or a recommendation after initially sourcing information from ______ ? 24% 12% 10% 9% 18% 4% 5% 2% 20% 14% 5% Blogs Message boards Social networking sites Micro-blogging services* U.S. Europe Asia 24% 22% 28% 4% 14% 24% 7% 9% 19% 4% 7% 21% Investors in Asia are much more likely to take action based on information they have encountered through digital channels Q9. Have you ever made an investment decision or a recommendation after initially sourcing information from a blog, micro-blogging service or social networking site, which then lead you to conduct additional research?
14.
APPENDIX: APPROACH AND
PARTICIPANTS’ PROFILES
15.
© BRUNSWICK |
DECEMBER 2012 | 15 Who •2012: 476 investment professionals (230 buy-side investors and 246 sell-side analysts) •2010: 401 investment professionals •2009: 448 investment professionals Where •2012: United States, Europe, and Asia •2010: United States, and Europe •2009: United States, and Europe How •Online survey When • Data collected between October 10th and November 4th, 2012 Margin of error • ± 4.5% at the 95% confidence interval SURVEY METHODOLOGY OVERVIEW
16.
© BRUNSWICK |
DECEMBER 2012 | 16 JOB ROLE AND TYPE OF INVESTMENTS 19% 13% 4% 1% 11% 2% 9% 40% Mutual fund Hedge fund Pension fund Insurance company Other buy-side Analyst / Researcher Investment advisor / Manager Other sell-side 52% Sell side 48% Buy side Q1. Which of the following best describes your role and the type of investments you are responsible for?
17.
© BRUNSWICK |
DECEMBER 2012 | 17 INDUSTRY SECTOR Q12. What is the primary industry sector you cover? 16% 9% 7% 7% 4% 6% 1% 7% 8% 35% Technology / Media / Telecoms Consumer Manufacturing / Industry Financial Energy Healthcare Utilities Other sector Specific geography Generalist
18.
© BRUNSWICK |
DECEMBER 2012 | 18 VALUE OF ASSETS Q13. What is your market cap focus? Please indicate which currency. 2% 11% 29% 24% 3% 31% Micro Cap - Up to $250m Small Cap - $250m up to $2bn Mid Cap - $2bn up to $10bn Large Cap - $10bn up to $100bn Mega Cap - Over $100bn Not specified
19.
© BRUNSWICK |
DECEMBER 2012 | 19 REGION 40% 40% 20% U.S. EU Asia Q14. Where is your usual place of work?
20.
© BRUNSWICK |
DECEMBER 2012 | 20 AGE Q15. Which age band do you fit into? 18% 41% 28% 12% 1% 20 - 29 30 - 39 40 - 49 50+ Refused
21.
FOR MORE INFORMATION
PLEASE CONTACT: Jason Golz, Director jgolz@brunswickgroup.com +1 415 671 7676 Sparky Zivin, Director szivin@brunswickgroup.com +1 202 393 7337 Rachelle Spero, Partner rspero@brunswickgroup.com +1 212 333 3810