1. Rachael Wachstein
Content Marketing Director

2. Overview
1. What I’m reading…
2. Blogs I manage…
3. Social accounts I manage…
4. This is how I think…
5. Work Samples…
6. Why Me?

3. What I’m Reading...
Online Resources (My daily go tos):
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Smart Brief on Social Media
Content Strategist newsletter by
Contently- Content marketing news,
tips and trends
Mashable
Marketing Experiments- Research,
case studies and tips for email
marketing, social advertising and more
Marketing Profs- Content, social media
and email marketing news and tips
Cadence 9 Newsletter- Surveys and
other info on content marketing and
social media
Content Marketing Institute
Search Engine Watch
Association of Strategic Marketing
newsletter
Anything by Matt Cutts
Daily Infographic
Everyone Social newsletter
Moz Blog
Business Content
Online Resources (My daily go tos):
•
•
•
•
•
•
•
•
•
Social Media Today
creativebloq.com
Life Hacker
Digital Trends
Oracle Social
Logic + Emotion
All Facebook
Brand Week
Social Media B2B
Books I’m Reading Now:
Keyword Intelligence by Ron Jones
Social Media Marketing by Dave
Evans
YouTube and Video Editing by
Greg Jarboe
•
•
•
Non Marketing
Resources/Inspiration:
TED
BBC
NPR
New York Times
Gawker
Huffpost
Entrepreneur
Wired
Bored Panda
Daily Beast
•
•
•
•
•
•
•
•
•
•

4. Blogs I Manage...
Aftermath Crime Scene Cleanup:
http://www.aftermath.com/blog
Real Property Management:
http://www.realpropertymgt.com/blog/
AM Conservation Group:
http://www.amconservationgroup.com/blog/
The Entrepreneur’s Source
http://www.entrepreneurssource.com/blog/

5. Social Accounts I Manage...
Aftermath Crime Scene Cleanup:
http://visual.ly/users/aftermathcrimescenecleanup
http://www.slideshare.net/Aftermath_Crime_Scene_Cleanup
https://myspace.com/crimescenecleanup
https://plus.google.com/116743652186085612011/posts
http://www.linkedin.com/company/aftermath-inc
https://twitter.com/Aftermath90
https://www.facebook.com/AftermathServices
https://www.facebook.com/AftermathCares
http://www.pinterest.com/biohazardclean/
http://aftermathblog.tumblr.com/
http://www.vimeo.com/crimescenecleanup
https://www.youtube.com/biohazardclean
www.dailymotion.com/crimescenecleanup
http://www.flickr.com/photos/107942854@N05/
http://www.veoh.com/users/aftermathinc

6. Social Accounts I Manage...
The Entrepreneur’s Source:
http://www.slideshare.net/EntrepreneursSource
https://myspace.com/entrepreneurssource
https://www.facebook.com/TheEntrepreneursSource
https://delicious.com/tesource
http://www.pinterest.com/thentrepreneurs/
http://theentrepreneurssource.tumblr.com/
https://vimeo.com/thentrepreneursource
https://www.youtube.com/channel/UCz6kHVuvYtkEPTOf3J01rCA
http://www.metacafe.com/f/channels/EntrepreneursSource/
www.dailymotion.com/thentrepreneursource
http://www.flickr.com/people/109830598@N06/
http://www.veoh.com/users/thentrepreneursource

7. Social Accounts I Manage...
Other:
https://www.facebook.com/DocPopcorn
https://www.facebook.com/ChildOrchard
https://www.facebook.com/ChildOrchard

8. This is How I Think...
Content Marketing Examples
PR/Marketing Campaign for Franchise Development: Chronic Tacos

9. Content Marketing Examples
Infographic Development & Online Media Outreach
Target: Almost everyone is a potential customer
Objective: Build links to client brand hub from authoritative websites, SEO, Brand Awareness
Tactics: Created an infographic and pitch around Halloween and blood cleanup and conducted outreach
to influential online sites. UMV: 45+ Million
The placement resulted in a huge spike in website traffic.

10. Content Marketing Examples
Infographic Development & Online Media Outreach
Target: Adults with aging parents
Objective: Brand awareness, establish expertise
Tactics: Created an infographic and pitch around how to prevent falls,
pitch to online outlets that serve as resources for families caring for the elderly.
“Preventing Falls: Five Dangers That Affect Senior’s Stability” published today,
September 18, on Parentgiving.com (UV/mo: 29,211), a website dedicated to senior
care. The post is a result of our outreach surrounding fall prevention and
communication with Julie Davis, editor of the news website. The article utilizes
BrightStar Care’s Sharon Roth Maguire as an expert source and offers readers
information on the five main causes of falls, adapted from the Fall Prevention press
release.

11. Content Marketing Examples
Brand Hub (blogging)
Target: Property Owners
Objective: Customer Retention
Tactics: Write unique, in depth articles on topics of
interest to property owners.
The blog is the 4th most trafficked landing page on
the website. We promote the blog with
bi-monthly enewsletters to their customer base.

12. Content Marketing Examples
Infographic
Target: Law Enforcement
Objective: Brand Awareness & Referrals, Inbound Links for Keywords
Tactics: Pitch infographic to online influencers, authoritative websites & blogs.

13. Content Marketing Examples
Animated Demonstration Videos
Target: Customers with questions about the crime scene cleaning process
Objective: Provide answers to common concerns, sales, SEO
Tactics: Created a series of animated videos to explain the client’s process, online
distribution of optimized video content for search engine ranking benefits
Documentary Shorts
Target: Prospective clients and their families, media
Objective: Provide insight into the benefits of having professional in home care for
dementia patients vs. trying to do it yourself
Tactics: Created a moving short documentary about a patient, her family and their
caregiver to educate the public and generate media interest on the topic.

14. Content Marketing Examples
SEO/Reputation Management for Franchise Development
When we first started with the client, negative results came up on the
first page of search results for anything related to the CEO and the
brand. This was having a negative impact on franchise sales. Our
content marketing team set up a blog, created content optimized
for important keywords and distributed content on a daily basis.
The results have been very positive. In the example search, we
were able to push the negative results to the third page.
Target: Brand Keyword Searches
Objective: Brand Awareness and Reputation Management
Tactics: Create optimized content and distribute through online
channels.

15. This is How I Think...
Client: Chronic Tacos
Goal: Get media coverage of their brand in target markets where they have no presence
Problem: It is very difficult to get the media to write about a company’s desire to grow when there is no presence in that
market. With this being the case, we needed to think outside of the box to create a story of interest.