After getting audience questions, spent 15 minutes throwing together an impromptu GaugeCon presentation on how to deal with (not provided) in Google Analytics

1. Dealing with (not provided)

2. Rachael Gerson (@rachaelgerson)
- Head of Analytics at SEER Interactive
- Google Analytics Top Contributor
- GA Certified
- Data Junkie
- Lover/owner of cute puppy named Cooper

3. October 18 Announcement
“As part of our commitment to provide a more secure
online experience, today we announced that SSL Search on
https://www.google.com will become the default
experience for signed in users on google.com.”

5. October 18 Announcement
“For organic search results on SSL search, a
web site will only know that the user came
from google.com.”

6. Keywords – Prior to Change

7. Keywords – After Change

8. • How can they do this?
• What can we do about the change?
• Will Google reverse the decision?
• Do you believe the privacy claims?
• Do users who pay for Google Analytics Premium service get this
data?
• Can I still see the data in
Omniture/Webtrends/Coremetrics/etc.?
• What should I do next?

9. DON’T PANIC

10. Dilemma We Ran Into
• SEO profiles intentionally exclude branded
terms
• (not provided) traffic could be branded or
non-branded
• Branded terms have different engagement
metrics

11. Calculate How Much Traffic is (not provided)
Metrics Needed:
• Google Organic Traffic
• Google (not provided) Traffic
• Google Organic Branded Traffic
– RegEx <3

12. Fun Spreadsheet
@rachaelgerson – Just tweeted link

13. More Fun Toys

14. Webmaster Tools

15. 5 Options
to
Pair Data

16. Option 1 – Filter Pairing Keyword + Landing Page

17. Option 2 – Advanced Segment for (not provided)

18. Option 3 – New Profile Containing Only (not provided)

19. Option 4 – Custom Report

20. Option 5 – Kind of Fantastic
Create a brand new profile, matching same
settings as your main profile
Add a new filter

22. transformers
optimus-prime

23. What Have You
Been Doing?

24. @rachaelgerson
OR
GA Forum