A presentation going over the different social media tools.

1. Social Media
An overview for non profits
Presented by: Rabiya Jilani
CEO, Lumenica, LLC
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2. What do you think of when you hear
social media?
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3. Source: http://www.wealthyleader.com/blog/wp-content/uploads/2009/02/social_media_sites.jpg

4. So What is Social Media?
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5. Remember, the dynamics and
demographics of each network
are different.
You don’t have to be
EVERYWHERE!
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6. Facebook
Facts:
• Launched in 2004
• Over 400 million active users
• People spend over 500
billion minutes per month
on Facebook
• Fastest growing
demographic is 35+
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7. Understanding Facebook
• Personal Profile
– You use it to communicate with friends, family
colleagues
– Remember it’s a PERSONAL profile
– Key features: Wall- Friends-Requests-Inbox-Newsfeed
• Groups
– Typically used by smaller organizations/Non Profits
– Easy to set up
– Has some limitations
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8. Facebook
• Pages:
– Preferred for organizations, brands and non profits
– You can create vanity URL
– You can have a list of people that “like” the page
Note: the like feature has replaced the concept of fans
– Shows updates on individual’s newsfeed
– You can view insights – VERY VALUABLE
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9. Logo /Visual
Identity
Vanity URL
Wall
Photos
Events
People who
Like the page
Additional
Applications
Access to
insights
Discussions
Poll
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10. Facebook: Applications
• More ways to interact with those who “like”
your page
• Sample Applications:
– Causes
– Youtube
– Social RSS – Discussion Board
– Slideshare – Calendar
– Polls – Constant Contact
– Events – Event Brite
– Twitter
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11. Facebook: Insights
• One of the best feature
• Gives you information about
– Interactions
– page viewers
– Demographics of those that like the page
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15. Facebook - Events
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16. Facebook-Ads
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17. Facebook: Causes
• An application on Facebook
• You can create a cause to support a U.S.
registered 501(c)(3) nonprofit or Canadian
registered charity
• It can be used for fundraising and recruiting
sponsors/supporters
• More information about causes or to list your
non profit: www.causes.com
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18. • Amount
Raised
• Members
• About the
Cause
• People who
told their
friends about
the cause
• Position of
the Nonprofit
• Impact
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19. Linkedin
• Business Oriented
Social Network
• Great for staying
in touch with
connections
• 65 Million
Linkedin
Members
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20. Linkedin-Personal Profile
• Add a summary
• Experiences
• Education
• Photos
• Status
• Link it to twitter
• Additional info- Groups/recommendations
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21. Copyright ©2010, Lumenica, LLC

22. Linkedin Company Profiles
• Company Name
• Email Domain
• Website
• Description
• Industry
• No. of Employees
• Type
• Country
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23. Copyright ©2010, Lumenica, LLC

24. Linkedin-Other Features
• Linkedin Groups:
– Join different Groups
http://www.linkedin.com/groupsDirectory
– Create Groups
– You can create Subgroups
• Linkedin Events:
– Create events
– Customize event type/keywords/who should
attend
– Allow RSVPs Copyright ©2010, Lumenica, LLC

25. Linkedin- Other Features
• Direct Ads (Beta)
– Create an Ad
https://www.linkedin.com/directads/
– Pay per click or impressions model
– Target specific audience by location/job
fuction/industry/gender
• More information about Linkedin:
http://learn.linkedin.com/
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26. Twitter
• Twitter is a real-time information
network powered by people
• Also referred to as a micro-
blogging site
• In the first quarter of 2010, 4
billion tweets per quarter were
posted.
• In March 2010, Twitter has
recorded a 1,500 per cent growth
in the number of registered users
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27. Twitter- Things you need to know
• Tweet: A post or status update in 140
characters
• Followers/Following/Lists
• Re-Tweet: A repeated tweet. Typically used to
forward a message onto your followers
• Hashtag: tagging of an individual tweet by
using a hash in front of the tag, allows you to
stream a particular subject.
• DM: direct Message
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28. How to use Twitter
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29. How to use Twitter
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31. Other Social Media Tools
• You can create a premium
banded channel for your non
profit
• Available only for 501 (c)(3)s
• Integrate it to accept donations
from Google Checkout
• Videos can be embedded within
website/blog/linked to facebook
• Provides you insights
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32. Other Social Media Tools
• Image and video hosting website.
• Great for event highlights
• If you r mission is development
related, you can post pics of the
development projects
• Can be embedded within
website/other social media tools
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33. Other Social Media Tools
• Presentation, document and PDF
hosting site
• Share Presentations with ease
• Synch audio with presentations
• Embed within wbesites/blogs
• Link to other social media tools
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34. No matter which Social Platform you
choose, remember to integrate them
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35. Contacting Rabiya Jilani
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