A slideshow which goes over the step by step instructions on how to create a winning profile!

1. How to create a winning business profile on twitter | linkedin | facebook Presenter: RabiyaJilani Director, Business Incubation Center CEO, Lumenica LLC

2. © 2009 Business Incubation Center at CBP

3. 91% say consumer reviews are the #1 aid to buying decisions 87% trust a friends recommendation over critics review Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions 26% of search results link to user-generated content © 2009 Business Incubation Center at CBP

4. Advertising/Promotion Opportunity to establish yourself as the expert The 5 Cs of Social Media Content Connections Community Conversations Constantly Changing © 2009 Business Incubation Center at CBP

5. © 2009 Business Incubation Center at CBP

6. © 2009 Business Incubation Center at CBP

9. Sign up with your personal email address

10. Differences betweenHome Page Wall Info Photos Boxes

14. Step 2: Create Page

15. Step 3: Publish Page

16. Step 4: Become a fanManaging the page: More info http://www.facebook.com/help.php?page=911 CAUTION: ONCE YOU DECIDE ON A NAME FOR THE PAGE, YOU CAN’T CHANGE IT!

17. © 2009 Business Incubation Center at CBP

18. © 2009 Business Incubation Center at CBP

19. © 2009 Business Incubation Center at CBP

20. © 2009 Business Incubation Center at CBP

22. Fill out relevant information

23. Invite people

24. Need more help: http://www.facebook.com/help/search.php?hq=events&ref=hq

25. © 2009 Business Incubation Center at CBP

26. Reach over 2million active users Attach social action Create a demand Choose Pay per click option Choose Pay per impression option Target add- geographic, gender, age and more Track your progress, gain insight, modify © 2009 Business Incubation Center at CBP

27. © 2009 Business Incubation Center at CBP

28. © 2009 Business Incubation Center at CBP

31. List your current and past positions

32. List Education

33. Add a profile picture (make sure its professional)

35. Find Contacts

36. You can add individual email address

38. © 2009 Business Incubation Center at CBP

39. © 2009 Business Incubation Center at CBP Adding a Company Profile: Step 1: Go to http://www.linkedin.com/companies?didentcompy= Add email address Step 2: Confirm Email address

40. © 2009 Business Incubation Center at CBP Step 3: *Company Name *Email Domain(s) * Website URL * Description * Industry * # of employees * Type * Country *Postal Code

41. © 2009 Business Incubation Center at CBP Company info Related Companies Company Description Company Employees Recent Promos Key Stats

42. © 2009 Business Incubation Center at CBP A good idea: Sign up for a group Listen Participate create

43. © 2009 Business Incubation Center at CBP Great Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm Click on screenshot to see video

45. Fill out relevant information

46. Invite people

47. Need more help: http://www.facebook.com/help/search.php?hq=events&ref=hq

48. © 2009 Business Incubation Center at CBP

51. Works like an email blast/press release

52. Build relationships

53. Connect with media

54. Great focus groups

55. Works with other social media platformsTwitter is……A 24/7 cocktail party

58. Offer value

59. Understand the lingo

60. Promote others

61. Quality vs Quantity

62. Be thankful

63. Post videos, blog updates, pictures

64. Share

65. Play giveaways/contests

66. Include in your email signature/business cardPeople want to do business with people NOT companies

72. www.Tweellow.com

73. www.Friendorfollow.com

74. www.Twittercounter.com

75. www.Tweetdeck.com

76. www.Bit.ly

77. www.Tinyurl.com

78. www.Tweetchat.com

79. www.Search.twitter.com

80. www.Twittersheep.comFun Fact: Twitter Growth rate 1,382%

81. © 2009 Business Incubation Center at CBP Cross Promote

83. Covert customers into brand advocates

84. Encourage referrals

85. Create a buzz