There is no magic to getting to becoming number #1 on a Google search. Google wants to give searchers the results that will most please them, because they want people to come back to Google when they want to find anything online. If you want your business to get more leads and customers from people searching online, then you need to understand how Google chooses the top websites when someone searches. This presentation does not have any secrets. It’s just the facts about how Google looks at your website and what you can and should be doing be more visible to your market online.

1. 10 Things Every
Business Should
Know About Google
@aj613 | ajsingerstudios.com | adam@ajsinger.com

2. #1 Search and Search Placement are Important
Based on a study by Catalyst Search Marketing in 2013 using 17,500 terms
related to consumer packaged goods

3. #2 Google Wants to Make Your Customer Happy
• Relevant
• Authoritativ
e
• Local

4. #3 What is Relevant
Be the Search!

5. #4 What is Authoritative
Links
Shares
Reviews
Blog Posts

6. #5 How to Be Local
Moz.com/Local
Info group, Neustar Localeze,
Acxiom, and Factual
schema.org

7. #6 It’s A LOT more than Websites
http://moz.com/blog/mega-serp-a-visual-guide-to-goo

8. Placement = Bid x
ClickThroughRate
1 2
3
#7 Google Wants to Make Money
6
45

9. #8 AdWords
• Keywords
• Text or Display
• PayPerClick (PPC)
• PayPerMille (PPM)
• Connects to Analytics

10. #9 Search and Social

11. #10 Search is Personal

12. What to Do Next
• Visit AJSingerStudios.com
• Download “Learn SEO from the
Experts”
• Request a Consultation

13. • Moz.com
• Moz.com/local
• searchengineland.com
• HubSpot.com
Resources

14. Please Be in Touch
• ajsingerstudios.com to download
Learning SEO from the Experts
• @aj613
• facebook.com/ajsingerstudios
• plus.google.com/+ajsingerstudios

15. Would Love A Good
Review
• google.com/local
• search for AJ Singer Studios