1. Because of the community building and marketing
capabilities of schools blogs.
A blog can be an incredible tool for sharing
information and expertise. Schools blogs “can
offer organizations a platform where information,
data, and opinion can be shared and traded among
employees, customers, partners, and prospects
in a way previously impossible: a two-way, open
exchange” beyond to be explored on the language
from where you have interest to attract students.
Instead of sending out communiqués through email
that may or not be responded to, a blog offers a
business a chance to build a real community. R4U
Blogs make it easy and quick for people to post,
comment, and update posts - making it easy for
everyone to participate.
We still can offer a great tool included and integrated
of our Daily Deals website, school blog can become
a precious manner to leverage your sales and be a
powerful marketing tool.

2. R4U Offers
International Education To Reach Everyone
What Is a Blog?
“No one listens anymore to sanitized marketing
messages. R4U has a right tool for your organization It’s a Web-based journal powered by a self-publishing
to “blog” about your products or services you’ll brand tool that enables the author(s) to regularly and easily
your company as authentic and knowledgeable.” update the content. The log consists of commentary
along with links to other blogs or online resources. Blog
Marketing through schools blogs can also be done posts are always presented in reverse chronological order.
more subtly, through using the blog to attract and Each entry is time and date-stamped.
develop a regular audience.
Wait! There’s more!
A well-done blog does two important things for a
business web site;
What´s The Definition
• it makes it easy to add and update content, so Of a Good Blog?
there’s always something fresh on the site;
Blogs are usually written by one person and in a style
• it helps establish a relationship with visitors and that is candid, authentic, even raw. Miles from corporate
build a climate of trust. Potential customers get to marketing speak.
know you and know about your company through
your blog. The voice of a blog is sometimes edgy; usually
opinionated; often smart. Bloggers are not journalists
And for small businesses, a blog can be an but they comment, analyze and report in real-time on
inexpensive way to establish an Internet presence, politics, culture and all things Internet. The coolness
points out About Small Business: “For small business quotient of a blog is based on how many other Weblogs
owners without the time to learn web html or the link to it. And what kind of buzz it stirs up in the
money to hire a designer/developer, blogging offers blogosphere.
a cheap method to get your company’s name out”.
By this definition, blogs doesn’t sound like a natural
business tool. “Coolness” is not a measure of success
these days. Web traffic, click-throughs and conversion are

3. R4U Offers
International Education To Reach Everyone
what count, along with open rates “unedited” style of a personal blog. But it will most likely
Will Blogs Replace
for an email newsletter. be reviewed by a savvy in-house editor who knows what
e-Newsletter?
crosses the line into trade secrets and what doesn’t.
Just keep it out of the hands of your in-house corporate
Why Should counsel if you want to preserve any semblance of “voice.”
Too soon to tell. What’s clear is that it’s all about the
Business Blog? content. Repeat, a blog is not a blog unless it’s a
great read. Good writing, useful references, interesting
Simple. No one listens anymore Do I Really Need to Know connections.
to sanitized marketing messages. About Rss? This is a tall order. If you’re already publishing an
If you find the right person to
e-newsletter as a marketing communications tool, you
“blog” about your products Yes, but it’s pretty simple. Have you noticed those little
know how much work it is to consistently create good
or services you’ll brand your orange XML tags on Weblog pages? They mean that
content.
company as authentic and the page is available in RSS or Rich Site Summary.
knowledgeable. Every company RSS is the “code” that underlies a blog. It includes a
Think of a blog as an always-on e-newsletter with more
has a closet writer, whether or not headline, a short summary and the URL of the page.
interactivity built into it. There is an immediacy and
that’s part of his or her job title.
realness to the interaction between blog writer and blog
Just as a Web browser can “read” a page of HTML
reader that you don’t get with an e-newsletter. Readers
In addition, a number of (hypertext markup language), a news reader or
can add comments to any blog post for all to see.
companies (including Microsoft aggregator can “read” RSS. Thus RSS is a way of
and Google) are using blogs as organizing and publishing the content on your Web
We predict that blogs will co-exist with e-newsletters
Web-based collaboration and pages.
and static sites. They’ll cross pollinate and feed off one
knowledge management tools.
another. The push of an e-newsletter is hard to beat. But
These Weblogs are behind The beauty of it is that no email delivery is required. No
the pull of a blog can be a lot more interesting.
firewalls. overflowing inboxes to contend with if you’re a publisher.
No spam filters that block your e-newsletter.
Put it this way: scarcely 10 years ago you might have
I predict that a new set of best When someone “subscribes” to your blog or RSS
asked, “Will email replace the phone, fax and postal mail
practices for business blogs will feed he gets automatic updates that include the
as the preferred means of business communication?” Of
evolve. A successful corporate URL of your page along with a summary
course, we exclaim in hindsight.
blog may ape the “raw” and description of the new content.
So might it go with Blogs.