2. 5 Things you should know about
internet usage in Vietnam
for 2013
2
5 Things you should know about
internet usage in Vietnam
for 2013

3. 1. From wet-market shopper to credit-card holder, the
majority of your customers are likely to be online...
3
Base: Urban users of stated category

4. 2. Key Decision Makers & Influencers for household
brand-purchases are predominantly online...
4
Base: Urban Key Decision Maker/Influencer for household purchase of stated category

5. 3. Consumers are online every day of the week and
they are not quiet...
Mon Tues Weds Thurs Fri Sat Sun
67%every day
48% chatting weekly
5
48% chatting weekly
45%socially networked
Base: Urban online consumers

6. 4. There is a mobile revolution going on...
48% have accessed the
internet via mobile phone
6
of whom
25% have looked up a product in-store
19% have price-checked a product in-store
Base: Urban online consumers

7. 5. Consumers are probably looking for you now...
75%say the internet
helps them find out about new products
7
75%say the internet
helps them find out about new products
Base: Urban online consumers

8. Questions worth asking for 2013...
1. Is your communication & brand engagement strategy
taking online sufficiently into account?
2. Are your online assets currently building brand and
product understanding effectively?
3. Are your online assets suited to the mobile revolution
and are they easy to use via tablet or phone?
4. Have you considered a POS online strategy to help
consumers make their choice, e.g. with QR codes?
5. Do you sufficiently understand how consumers are
using the internet to engage with your brand?
8
1. Is your communication & brand engagement strategy
taking online sufficiently into account?
2. Are your online assets currently building brand and
product understanding effectively?
3. Are your online assets suited to the mobile revolution
and are they easy to use via tablet or phone?
4. Have you considered a POS online strategy to help
consumers make their choice, e.g. with QR codes?
5. Do you sufficiently understand how consumers are
using the internet to engage with your brand?

9. Net-gains for Brand Value
And for stronger consumer engagement &
intelligence.
www.facebook.com/CimigoVietnam
www.linkedin.com/company/cimigo
9
@cimigovietnam

10. We look forward to
talking with you.
10
The Voice of the Customer
joewheller@cimigo.com