This is a proposed sales plan for Malata tablet PC, a product from China introduced to Australia in 2011.

1. TACTICAL
SALES
PLAN
PC TABLET
MALATA - A1001
Prepared by: QUYEN
NGUYEN|7239084
Prepared for: CHI
WING CHAN
Date: 16 SEP 2011
1

2. PC Tablet MALATA A1001
From
Multi- Wanlida
touch Group,
PC China
Tablet
Running Mainly
on sold in
Windows Melbourne
7 OS
and
Sydney

3. Main Competitive Advantages
Easily
integrated
Windows 7 –
Affordab with other
le
the most Windows
popular OS
devices

4. Market Potential
85%
growt
h in
2011
This is a
potential 1 .2 lion
and growing mil
ales
market with
uni ts s nd
e
strong by the
demand
of 2011

5. Competition landscape
This is a fierce competition with Apple being
the market leader

6. Target Customers
Everyone but mainly focused on…
Price
sensitive
customers
Windows
users

7. Marketing Activity – Expert Reviews

8. Multi channels strategy
$695
$680
Stores
$680
Website
Online
& Forum
$670

9. Universities Channel

10. Potential
Strong Strong Fierce
and demand
compe- Compe-
growing titors
tition
market
CONCLUSIONS
Low Multi-
price Extra- rofit-
channel P
strategy
ordinary able
Strategy
channel

11. References
1. Malata Unveils Windows 7 Slate A1001 And All-In-One PC On Computex, Gadget
& Geek World, viewed 26 Sep 2011, <http://www.gadgetsbing.com/2011/06/
malata-unveils-windows-7-slate-a1001-and-all-in-one-pc-on-computex//>.
2. Australian Media Tablet Market to Grow 85% in 2011, OSP Central, viewed 26
Sep 2011, <http://www.ospmag.com/osp-central/ospcentralinternationalupdate/
australian-media-tablet-market-grow-85-2011>.
5. Tablet PC Market Overview, Frost & Sullivan, viewed 26 Sep 2011, <http://
www.frost.com/prod/servlet/market-insight-top.pag?Src=RSS&docid=225907684>.
6. Computer and Software Retailing in Australia, IBIS World, viewed 26 Sep
2011, <http://clients.ibisworld.com.au.ezproxy.lib.swin.edu.au/industryau/
Majorcompanies.aspx?indid=1836>.
7. Australian media tablet sales accelerate in first half 2011, Telsyte, viewed
26 Sep 2011, <http://www.telsyte.com.au/?p=1048>.
8. Australian Media Tablet Market, Rust Report, viewed 26 Sep 2011, <http://
www.rustreport.com.au/issues/australian-media-tablet-market/>.
13. IDC: Australian Media Tablet Market to Grow 85% in 2011, IDC, viewed 26 Sep
2011, <http://www.idc.com/getdoc.jsp?containerId=prAU22758511>.
11

12. Appendix 1: Cost & Profit
Gross Profit Before Tax
Year 0 Year 1 Year 2 Year 3
Total Expenses ($) 300,000 $497,920 $578,980 $185,600
Gross Sales ($) 0 $486,500 $556,000 $695,000
Gross Profit before tax -300,000 -$11,420 -$22,980 $509,400
Selling price: $695 Year 1 Year 2 Year 3
Unit sold (unit) 700 800 1,000
Gross Sales ($) $486,500 $556,000 $695,000
Discount rate 15% IRR 0.16
NPV $7,632 Payback period 3 year
12

13. Appendix 2: Cost & Profit
Total Cost
Item Year 0 Year 1 Year 2 Year 3
Salaries & wages 0 $125,000 $125,000 $125,000
Product Cost $280,000 $320,000 $400,000 0
Marketing Expenses $16,500 $10,000 $5,000 $5,000
Free tablet cases $3,500 $4,000 $4,500 0
Channel Cost (5% of gross
sales) $0 $24,325 $27,800 $34,750
Sales commission (3% of
gross sales) $0 $14,595 $16,680 $20,850
Total expenses $300,000 $497,920 $578,980 $185,600
Labour costs
Staff Year 1 Year 2 Year 3
Sales Director $50,000 $50,000 $50,000 Product Cost
Sales Administration $25,000 $25,000 $25,000
Chief Accountant (part-
time) Wholesales price:
$15,000 $15,000 $15,000 Year 0 Year 1
$400 Year 2
Account Manager
(Electronic Stores and Quantity Imported
700 800 1,000
University) $20,000 $20,000 $20,000 (unit)
Account Manager (E-
commerce and cafe) $15,000 $15,000 $15,000 Total Cost ($) $280,000 $320,000 $400,000 13
Total ($) $125,000 $125,000 $125,000