IIM Kashipur - DigiGo Social Media Week - Brand Quiz - 1 conducted online by OnYourMark - the Marketing Club of IIM Kashipur, in association with Quest- the Quiz Club of IIM Kashipur. Ashwin Murali was the Quiz Master.

1. IIM Kashipur
Digigo – Social Media Week
Brand Quiz
Campus Round
Quiz Master: Ashwin Murali

2. Rules:
• This is an online quiz. So questions are set
with that in mind ;-)
• 3 per team
• 25 questions – 30 minutes
• All questions carry 1 mark
• No negatives – so feel free to guess
• 17-11-2014
• 11 PM – 11.30 PM

3. 1. I come from the house of an FMCG major
which was formed from the merger of two
companies – one from UK and one from
Netherlands. The merger happened in 1999,
but I was in existence much before that. I am a
cash cow for my company and I dominate
most of the markets that I am present in,
including India. I am the world’s largest in my
product category. I am harmful to animals,
especially cats. I am produced as a result of
‘ouzo effect’. Who am I?

4. Dettol

5. 2. I am the largest selling product in India in my
product category. I have been a money
spinner for my parent company, which was
named after an area in Mumbai. I was
responsible for popularizing Erik Wallenberg
and Ruben Rausing’s innovation in India, ever
since 1985. The Badshah of Bollywood
endorses me. Who am I?

6. Frooti

7. 3. I am the flagship brand of the company
headed by Mr. M B Parekh. I have been in the
market since 1959. I am so popular that my
name is used as a metaphor for ‘holding on’ in
popular culture. The lady of ‘Chikni Chameli’
once endorsed me. Who am I?

8. Fevicol

9. 4. I am the third most trusted brand of my
parent company, according to a recent survey.
My parent company was renamed in 2007 to
what it is called now. I have 4 products under
my portfolio currently. I am known for
celebrating Mother’s Day and I am known for
the scholarships that I give out to the needy.
Who am I?

10. Clinic Plus

12. Lux

13. 6. I was originally founded in 1872. I have been
owned by my present company since 1947. I
dominate the Indian market with a market
share of over 60%. I became famous when I
attached an element of time to my tagline. I
am a favourite of people who are pressed for
time and those who stay away from home,
especially the hostellers. My headquarters is
in Switzerland, but I am as much an Indian
brand as any. Who am I?

14. Maggi

15. 7. The meaning of my name is ‘priceless’. I single-
handedly lifted up the economy of a state and
a place and am responsible for giving identity
to a region. Today, I am a much celebrated
brand across India and the business model I
follow is an example for many similar business
models across the country today. I am the
world’s largest brand in my category and my
founder passed away in 2012. Who am I?

16. Amul

17. 8. I was launched in Pakistan first in 1948. It took
me a decade to be launched in India. I am very
popular in the subcontinent. I am known for
my catchy advertisements which convey the
message in a captivating manner. I changed
the way people look at ‘dirt’. Who am I?

18. Surf Excel

19. 9. I am the most famous brand of my parent
company which was founded in 1806 in New
York. My founder died in 1857, sixteen years
before I was first sold commercially. I am
named after my founder. I am a very reliable
brand to the Indian consumers who have
always voted me very high in brand surveys.
The biggest icon of Indian Cricket once
endorsed me. Who am I?

20. Colgate

21. 10. I am now a defunct brand, but I am still very
dear to the Indian consumer. I am
headquartered in Espoo, Uusimaa. At my peak,
I was responsible for close to 70% of the GDP
of my country. I was in the news in September
2013, albeit, not for the best reasons. Who am
I?

22. Nokia

24. Complan

25. 12. I was first produced in 1905. By 1914, I was
my company’s best selling product. My
packaging was originally a tribute to the
‘Empress of India’. I faced a lot of problems in
the middle of 2000s because of my
contamination and adulteration. I came back
with a fresh line of advertisements targeting
the family audience and spreading joy among
the Indian consumers. Who am I?

26. Dairy Milk

27. 13. I first came into prominence in 2004 through
an ad featuring the ‘Mozart from Madras’. The
ad immediately shot me into limelight. Today, I
am the world’s third largest and largest in
India in my category. I went for a rebranding in
2010 and changed my logo. In 2009, I signed a
major deal with the most successful club in
English Premier League. Who am I?

28. Airtel

29. 14. I was founded in 1932 and I was taken over
by my present company in 1965.
Geographically, my name varies from region to
region. Some call me Walkers, some call me
Margarita, some call me Poca, some call me
Sabritas, some call me Smith’s. There are some
more names too. I am endorsed by an
erstwhile Indian Prince. Who am I?

30. Lays

32. Rasna

34. Bata

35. 17. I have been a market leader for over 117
years since my launch. I am the world’s no.1
product in my category. I am known for my ad
campaigns including the famous ads where
messages were embossed in chappatis
distributed to pilgrims at a religious
congregation in India. Who am I?

36. Lifebuoy

37. 18. I was launched in 1975. I am the world leader
in my product category. I am a very Indian
brand owned by an MNC. I operate with the
mantra ‘Rescripting Destiny’ as my essence. I
have been severely criticized in the past for
promoting ads that supposedly lowered the
self esteem of women. I changed my strategy
later. Priyanka Chopra was one of my famous
endorsers in the past. Who am I?

38. Fair & Lovely

39. 19. I get my name from a village in UK where my
company’s manufacturing plant is situated. I
came into prominence in the Indian scene in
the 1980s. I sponsored a certain quiz contest in
the 80s and the 90s that had my name. I have
been referenced many times in the pop culture
and the fictional Indian superhero Krishh
named me as the reason for his strength. Who
am I?

40. Bournvita

41. 20. I am a product that people seek out for
when they are attacked by the rhino virus. I
was founded in 1890, but I was sold to P&G in
1985. I am known for my ‘soothing effect’ and
‘relief’. Who am I?

42. Vicks

43. 21. I was founded by a person called
Dr.V.P.Sidhan from Kerala in 1969. I am known
to be very reliable and am often preferred by
frequent travelers. My major consumers
include hoteliers who provide me to their
customers. I am a market leader in the specific
category in which I fall under. Who am I?

44. Medimix

45. 22. I come from the house of GSK. I am the most
famous antipyretic brand in India. I am the
first thing that sick people seek out for as a
self remedy. I have been the market leader for
over three decades in the country now, in my
category. Who am I?

46. Crocin

47. 23. I am so famous in my product category in
India that my name is used as a generic name
for that category. Originally an Italian
company named after my founder, I was
bought by the Chauhan family in 1969. Today,
I enjoy 36% market share in my category in
India and am headed by Mr. Ramesh Chauhan.
Who am I?

48. Bisleri

49. 24. What specific thing connects these people in
the context of Indian brand advertising?
Aamir Khan, Aishwarya Rai, Deepika
Padukone, Sourav Ganguly, Sachin Tendulkar
(non-exhaustive list)

50. They have endorsed both Pepsi and
Coca Cola

51. 25. Coming from the house of Godrej, I am the
bestselling brand in my category in India.
People are thankful to me for keeping the
world’s deadliest creature at bay. This creature
is responsible for over 2 million deaths
annually. Saying my name would be a good
way to end this quiz. Who am I?

52. Good Knight