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Social Gaming & Gambling Summit
       December 13-14, 2012



         Confidential – Not For Distribution
Cautionary Note Regarding Forward Looking Statements

Certain statements in this presentation and responses to various questions includes forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained herein,
including statements regarding the continued growth in our core platform, are forward-looking statements. The words “believe,”
“may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and
similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking
statements largely on our current expectations and projections about future events and financial trends that we believe may affect
our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results
to differ from those in the forward-looking statements include: issues that affect the functionality of our mobile application with
popular mobile operating systems, any changes in such operating systems that degrade our mobile application’s functionality and
other unexpected issues which could adversely affect usage on mobile devices, the willingness of our users to purchase virtual credits
on their mobile devices, changes in consumer preference that adversely affect the smart phone penetration of the market, and
acceptance of our new brand in Latin America and globally. Further information on our risk factors is contained in our filings with the
SEC, including the Form 10-Q for the quarter’s ended March 31, 2012, June 30 and September 30, 2012 and the Form 10-K for the year
ended December 31, 2011. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors
or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of
them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future
developments or otherwise, except as may be required by law.

Regulation G – Non-GAAP Financial Measures

This presentation includes a discussion of Quepasa and myYearbook combined company revenues, EBITDA and adjusted EBITDA
which are non-GAAP financial measures. Reconciliations to the most directly comparable GAAP financial measures are provided on
the Investor Relations section of the MeetMe corporate website at http://www.meetmecorp.com/investors/non-gaap/.



© 2012, MeetMe, Inc.



                                                                                                                                             2
Our mission is to build the leading social network for
                    meeting new people.




We are the digital coffeehouse, a re-imagination of the bar, a social gathering place.
      We intend to transform the way people meet in a mobile-first world.



                                        © 2012                                     MEET 3
Pioneering the Next Category of Social Networking: Social
                       Discovery




                          © 2012                       MEET 4
Mobile Is the Natural Platform for Social Discovery




Average hours spent calculated using total hours spent divided by MeetMe Platform MAU (September 2012).
Source: Google Analytics for Web. Flurry for Android, iPhone and iPad.

                                                                                                          5
Dramatic Mobile Growth




Note: MAU and DAU charts refer to total MAU and DAU of MeetMe, previously myYearbook. MeetMe results presented above include data from prior to the merger with
myYearbook on November 10, 2011, and is presented on a combined pro-forma basis.

                                                                          © 2012                                                                       MEET 6
Smartphone Penetration to Increase




Source: MeetMe Survey. June 2012. 6,754 responses.


                                                     Confidential – Not For Distribution   7
Mobile Monetization is the Low-Hanging Fruit
  A 1 cent increase in mobile
   ARPDAU drives $2+ million in
   annualized revenue
  Mobile App Revenue
        – New Subscription Product
        – Two new freemium products
        – Mobile users 3-6x more likely to pay

  Mobile Ad Revenue
        – Roll out feed advertising in Q1’13
          and Q2’13
        – Testing new ad units as mobile ad
          market continues to mature

Avg. Revenue per Daily Active User (ARPDAU) represents MeetMe Platform web and mobile revenue divided by average daily active users (DAUs) for web and mobile.
Results presented above include data from prior to the merger of Quepasa with myYearbook on November 10, 2011.

                                                                                                                                                                 8
Mobile is More Than a Screen: A Payment Platform




Revenue charts refer to total Revenue of MeetMe, previously myYearbook. Mobile Revenue refers to mobile advertising and mobile virtual currency revenue on
MeetMe’s mobile apps and mobile web site. MeetMe results presented above include data from prior to the merger of Quepasa with myYearbook on November 10, 2011.

                                                                                                                                                             9
Mobile Products Launched in March Drive 45% of Q3
                            Revenue




Virtual Currency and Advertising Revenue refer to revenue generated from the MeetMe-Platform (MeetMe website and mobile app).


                                                                                                                                10
A Mobile Addiction




  Confidential – Not For Distribution   11
Be Mobile or Be Irrelevant




     Confidential – Not For Distribution   12
Imagine the Mobile Ad Market $20 Billion Bigger
                 % of Time Spent in Media vs. % of Advertising Spending, USA 2011




Source: http://allthingsd.com/20120530/mary-meekers-internet-trends-live-at-d10-slides/

                                                             Confidential – Not For Distribution   13
It’s Not As Crazy As It Sounds

 More Reach
  – Always on, always plugged in
 More Context
  – High quality
  – Targeted on interests, social graph, location
  – Point-of-sale tracking capabilities developing
 More Expectations
  – Users expect to carry their web experiences seamlessly in
    their pocket


                        Confidential – Not For Distribution     14
Advertisers Are Spending Like It’s 1998!!




Source: eMarketer

                                 Confidential – Not For Distribution   15
Plenty of Smart People Trying to Crack the Nut
Facebook reporting $3 million a day on mobile feed advertising in Q3
                           Earnings Call.




                        Confidential – Not For Distribution            16
Ad Unit Innovation: No Longer Off to the Side




    In-Game Branding



               Confidential – Not For Distribution   17
Incentivized Mobile Video Ads Poised for Growth
 Watch to completion
 Guaranteed eyeballs
 Accepted value exchange
 Available on all mobile platforms




                           Confidential – Not For Distribution   18
Mobile Offer Walls Help Drive Monetization




              Confidential – Not For Distribution   19
And Mobile Advertising isn’t Even the Most Exciting Part
                     Apps projected by Forrester to be $50 billion a year business by 2015 1




1http://www.forrester.com/Mobile+App+Internet+Recasts+The+Software+And+Services+Landscape/fulltext/-/E-RES58179?objectid=RES58179
                                                                                                                                    and http://www.slideshare.net/avinash.raghava/forrester-8840580. Chart Source:
http://allthingsd.com/20120530/mary-meekers-internet-trends-live-at-d10-slides/

                                                                                                  Confidential – Not For Distribution                                                                                20
In-App Purchases Increasingly Outperforming Paid Apps
66% of iOS app revenue attributed to Freemium games, up from 39% in Jan. 2011




                            Confidential – Not For Distribution                 21
The Formula: One-Tap Purchase
Virtually every iPhone user has a credit card on file with iTunes,
           enabling a frictionless one-tap purchase flow




                      Confidential – Not For Distribution            22
Android In-App Billing Getting Easier
Expect Google to encourage users to create a billing profile on
   activation of a new phone or download of the first app




                     Confidential – Not For Distribution          23
Both Platforms Must Improve Internationally
Both iOS and Android are overly reliant on a faulty expectation that everyone
    has a credit card – need to support popular local payment methods,
        especially in countries with much smaller advertising markets




                                         Konbini




                            Confidential – Not For Distribution                 24
New Players Emerge – But Will They Matter?

• Flurry: Amazon Appstore monetizing 90% as well as iTunes per user
• The original innovator in frictionless payments
• Ability to strike large deals with handset makers and market their own
  tablets




                           Confidential – Not For Distribution             25
The Nut Will Be Cracked
 Smart phone proliferation continues
 Mobile advertising growth explodes
 Mobile payments become frictionless on all leading platforms




                          Confidential – Not For Distribution    26
Follow: @geoffcook and @meetme
      Blog: valleyoutsider.com




        Confidential – Not For Distribution
Appendix




  © 2012   MEET 28
Internationalization Presents Enormous Opportunity
             Addressable Market of Over 1.5 Billion People Aged 18-30 Worldwide




Source: United States census data for 2012 (www.census.gov)


                                                                                  29
Poised for International Expansion
     Increasing addressable market by more than 300% in the near-term through
                          launches in additional languages.




comScore Dec. 2011. “It’s a Social World.” Reflects social networking now reaches 1.2 billion users, 82% of the online population.
1

comScore Feb. 2012. Analysis of Unique Visitors.
2




                                                                               © 2012                                                MEET 30
Competitive Landscape




Source: comScore US November, 2012.
Note: Bubbles denote US page views for the relevant property or media title, whichever is greater. Facebook at 1/11 scale. All others are true to scale.

                                                                                  © 2012                                                                   MEET 31
Social Discovery: A New Category of Social Service




                                                             Source: MeetMe Survey. June 2012. 6,754 responses.
                                                             Survey looked at Zoosk, okCupid, Match.com, and eHarmony.




                                                             Source: MeetMe Survey. June 2012. 6,754 responses.




Source: MeetMe Survey. May 2012. 4,975 responses.




                                                    © 2012                                                               MEET 32

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Mobile Monetinization MeetMe

  • 1. Social Gaming & Gambling Summit December 13-14, 2012 Confidential – Not For Distribution
  • 2. Cautionary Note Regarding Forward Looking Statements Certain statements in this presentation and responses to various questions includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained herein, including statements regarding the continued growth in our core platform, are forward-looking statements. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include: issues that affect the functionality of our mobile application with popular mobile operating systems, any changes in such operating systems that degrade our mobile application’s functionality and other unexpected issues which could adversely affect usage on mobile devices, the willingness of our users to purchase virtual credits on their mobile devices, changes in consumer preference that adversely affect the smart phone penetration of the market, and acceptance of our new brand in Latin America and globally. Further information on our risk factors is contained in our filings with the SEC, including the Form 10-Q for the quarter’s ended March 31, 2012, June 30 and September 30, 2012 and the Form 10-K for the year ended December 31, 2011. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law. Regulation G – Non-GAAP Financial Measures This presentation includes a discussion of Quepasa and myYearbook combined company revenues, EBITDA and adjusted EBITDA which are non-GAAP financial measures. Reconciliations to the most directly comparable GAAP financial measures are provided on the Investor Relations section of the MeetMe corporate website at http://www.meetmecorp.com/investors/non-gaap/. © 2012, MeetMe, Inc. 2
  • 3. Our mission is to build the leading social network for meeting new people. We are the digital coffeehouse, a re-imagination of the bar, a social gathering place. We intend to transform the way people meet in a mobile-first world. © 2012 MEET 3
  • 4. Pioneering the Next Category of Social Networking: Social Discovery © 2012 MEET 4
  • 5. Mobile Is the Natural Platform for Social Discovery Average hours spent calculated using total hours spent divided by MeetMe Platform MAU (September 2012). Source: Google Analytics for Web. Flurry for Android, iPhone and iPad. 5
  • 6. Dramatic Mobile Growth Note: MAU and DAU charts refer to total MAU and DAU of MeetMe, previously myYearbook. MeetMe results presented above include data from prior to the merger with myYearbook on November 10, 2011, and is presented on a combined pro-forma basis. © 2012 MEET 6
  • 7. Smartphone Penetration to Increase Source: MeetMe Survey. June 2012. 6,754 responses. Confidential – Not For Distribution 7
  • 8. Mobile Monetization is the Low-Hanging Fruit  A 1 cent increase in mobile ARPDAU drives $2+ million in annualized revenue  Mobile App Revenue – New Subscription Product – Two new freemium products – Mobile users 3-6x more likely to pay  Mobile Ad Revenue – Roll out feed advertising in Q1’13 and Q2’13 – Testing new ad units as mobile ad market continues to mature Avg. Revenue per Daily Active User (ARPDAU) represents MeetMe Platform web and mobile revenue divided by average daily active users (DAUs) for web and mobile. Results presented above include data from prior to the merger of Quepasa with myYearbook on November 10, 2011. 8
  • 9. Mobile is More Than a Screen: A Payment Platform Revenue charts refer to total Revenue of MeetMe, previously myYearbook. Mobile Revenue refers to mobile advertising and mobile virtual currency revenue on MeetMe’s mobile apps and mobile web site. MeetMe results presented above include data from prior to the merger of Quepasa with myYearbook on November 10, 2011. 9
  • 10. Mobile Products Launched in March Drive 45% of Q3 Revenue Virtual Currency and Advertising Revenue refer to revenue generated from the MeetMe-Platform (MeetMe website and mobile app). 10
  • 11. A Mobile Addiction Confidential – Not For Distribution 11
  • 12. Be Mobile or Be Irrelevant Confidential – Not For Distribution 12
  • 13. Imagine the Mobile Ad Market $20 Billion Bigger % of Time Spent in Media vs. % of Advertising Spending, USA 2011 Source: http://allthingsd.com/20120530/mary-meekers-internet-trends-live-at-d10-slides/ Confidential – Not For Distribution 13
  • 14. It’s Not As Crazy As It Sounds  More Reach – Always on, always plugged in  More Context – High quality – Targeted on interests, social graph, location – Point-of-sale tracking capabilities developing  More Expectations – Users expect to carry their web experiences seamlessly in their pocket Confidential – Not For Distribution 14
  • 15. Advertisers Are Spending Like It’s 1998!! Source: eMarketer Confidential – Not For Distribution 15
  • 16. Plenty of Smart People Trying to Crack the Nut Facebook reporting $3 million a day on mobile feed advertising in Q3 Earnings Call. Confidential – Not For Distribution 16
  • 17. Ad Unit Innovation: No Longer Off to the Side In-Game Branding Confidential – Not For Distribution 17
  • 18. Incentivized Mobile Video Ads Poised for Growth  Watch to completion  Guaranteed eyeballs  Accepted value exchange  Available on all mobile platforms Confidential – Not For Distribution 18
  • 19. Mobile Offer Walls Help Drive Monetization Confidential – Not For Distribution 19
  • 20. And Mobile Advertising isn’t Even the Most Exciting Part Apps projected by Forrester to be $50 billion a year business by 2015 1 1http://www.forrester.com/Mobile+App+Internet+Recasts+The+Software+And+Services+Landscape/fulltext/-/E-RES58179?objectid=RES58179 and http://www.slideshare.net/avinash.raghava/forrester-8840580. Chart Source: http://allthingsd.com/20120530/mary-meekers-internet-trends-live-at-d10-slides/ Confidential – Not For Distribution 20
  • 21. In-App Purchases Increasingly Outperforming Paid Apps 66% of iOS app revenue attributed to Freemium games, up from 39% in Jan. 2011 Confidential – Not For Distribution 21
  • 22. The Formula: One-Tap Purchase Virtually every iPhone user has a credit card on file with iTunes, enabling a frictionless one-tap purchase flow Confidential – Not For Distribution 22
  • 23. Android In-App Billing Getting Easier Expect Google to encourage users to create a billing profile on activation of a new phone or download of the first app Confidential – Not For Distribution 23
  • 24. Both Platforms Must Improve Internationally Both iOS and Android are overly reliant on a faulty expectation that everyone has a credit card – need to support popular local payment methods, especially in countries with much smaller advertising markets Konbini Confidential – Not For Distribution 24
  • 25. New Players Emerge – But Will They Matter? • Flurry: Amazon Appstore monetizing 90% as well as iTunes per user • The original innovator in frictionless payments • Ability to strike large deals with handset makers and market their own tablets Confidential – Not For Distribution 25
  • 26. The Nut Will Be Cracked  Smart phone proliferation continues  Mobile advertising growth explodes  Mobile payments become frictionless on all leading platforms Confidential – Not For Distribution 26
  • 27. Follow: @geoffcook and @meetme Blog: valleyoutsider.com Confidential – Not For Distribution
  • 28. Appendix © 2012 MEET 28
  • 29. Internationalization Presents Enormous Opportunity Addressable Market of Over 1.5 Billion People Aged 18-30 Worldwide Source: United States census data for 2012 (www.census.gov) 29
  • 30. Poised for International Expansion Increasing addressable market by more than 300% in the near-term through launches in additional languages. comScore Dec. 2011. “It’s a Social World.” Reflects social networking now reaches 1.2 billion users, 82% of the online population. 1 comScore Feb. 2012. Analysis of Unique Visitors. 2 © 2012 MEET 30
  • 31. Competitive Landscape Source: comScore US November, 2012. Note: Bubbles denote US page views for the relevant property or media title, whichever is greater. Facebook at 1/11 scale. All others are true to scale. © 2012 MEET 31
  • 32. Social Discovery: A New Category of Social Service Source: MeetMe Survey. June 2012. 6,754 responses. Survey looked at Zoosk, okCupid, Match.com, and eHarmony. Source: MeetMe Survey. June 2012. 6,754 responses. Source: MeetMe Survey. May 2012. 4,975 responses. © 2012 MEET 32

Hinweis der Redaktion

  1. * In the title, “myYearbook” becomes “MeetMe”
  2. Don’t know if it will be 2 or 3 years or 10 years for mobile ads to catch up
  3. 71% apps, 29% ads
  4. http://www.businessinsider.com/bii-report-how-in-app-commerce-drives-app-store-success-2012-8 30% of app gamers have made a purchase or upgraded -- $3 sweet spot -- http://www.theappside.com/2012/10/12/30-of-app-gamers-have-made-purchase-or-upgraded-with-3-the-sweet-spot/