2. What
does
science
communicaHon
in
today’s
world
mean?
Above
all:
be
acHve
and
have
an
aStude
towards
sharing,
collaboraHng
and
curaHng
And
please
don’t
forget
to
provide
yourself
with
basic
Digital
skills
–
and
ask
if
necessary
3. LiCle
Social
Science
Communicator
Red
Riding
Hood
• The
constant
change
due
to
heavy
use
of
IT
in
research
leads
someHmes
to
forget
that
important
things
(reflexion)
must
be
prioriHzed
wrt
urgent
things
(hurry).
• Granma
Society
waits
for
LRRH
to
bring
her
the
Knowledge
Basket,
but
Wolf
Twodotzero
tricks
her
so,
instead
of
tanking
the
ReflecHon
lane,
takes
the
Hurry
trail..
4. How
we
(scienHsts)
can
communicate
(1/3)
• By
origin
– Personal
– Groupal
– Corporate
• By
desHnaHon
– Indexed
Journals
/
Scholar
PublicaHons
– Science
journals
for
scienHsts
(eg
ScienHfic
American)
– Science
General
for
the
Public
(eg
Quo,
La
Recherche)
– Communicacion
of
Science
Culture
– CiHzens
Outreach
– Children's,
Youth
Outreach
5. How
we
(scienHsts)
can
communicate
(2/3)
• By
medium
– Paper
– MulHmedia/Radio
&
TV/Cinema
– Internet
– Webs
– Blogs
– TwiCer
– Other
Social
Media
– Augmented
Reality
– Video
streaming
6. How
we
(scienHsts)
can
communicate
(3/3)
• Personal
– Shows
– Theater
– Performances
• By
direcHon
– UnidirecHonal
– BidirecHonal
– MulHdireccional
• By
privacy
level
– Private
– Semiprivate
– Public
• By
message
– Own
personal:
PhD
/
researcher
blog
– News
curaHon
on
a
parHcular
field
of
science
– News
curaHon
on
policy,
funding,
etc.
– ContribuHng
to
shared
blog
– ContribuHng
to
research
group
• Others
7. Purpose
• Why,
where,
when?
• Purpose
– Branding
– MarkeHng
– Social
Service
– CooperaHon
&
Volunteering
– Building
online
presence
• Some
challenges
– Language
– Digital
divides
8. Personal
Digital
Tools
TwiCer
Facebook
Blogging
plalorm:
Wordpress
Wiki
plalorm:
Wikispaces
(Wikipedia
too)
General
Social
Media:
from
twiCer
to
facebook,
linkedin,
pinterest,
tumblr,
etc.
Flickr,
Youtube
Mobile
Apps
Instagram,
pinterest,
etc.
Viddy
/
video
capturing
See
my
Digital
Survival
Kit
in
the
ISciCo
wiki!
h=p://iscico.wikispaces.com/Survival
9. Key
tools
• LinkedIn:
the
new
CV?
• Slideshare/issuu:
Repository
PDF,
PPT,
etc.
• CreaHve
Commons
Licensing
• And
indeed
– TwiCer
– Blog
• See
Digital
Survival
Kit
at
ISciCo
wiki
10. LiCle
Communicator
Red
Riding
Hood
• Dazzled
LiCle
Social
Science
Communicator
Red
Riding
Hood
is
a
part
of
a
collecHon
of
people
that
see
IT
and
Web
2.0
as
a
new
form
of
magic.
• However,
like
magicians
actually
just
create
illusions,
Society
must
know
how
to
take
profit
from
Web
2.0
cleverly,
namely
the
University
and
the
other
sectors
of
Society.
• Digital
divide
(and
perhaps
scienHfic
divide)
does
not
shorten,
but
widens.
We
cannot
stand
it.
• The
wolf
(will)
eat(s)
LRRH
11. This
is
me
and
my
digital
circumstances
• And
what
I
eat,
what
I
read,
what
play
with…
– Archive
– Social
networks
– Websites
– Blog
– Photos
– Videos
– Mobile
devices
– Computers,
tablets,
cell
phones,
etc.
– 3D
printers!
12. • My
blog,
my...
• More
than
95K
e-‐mails
since
2005,
almost
20K
tweets
• Blog
since
2005,
I
am
a
public
servant
• Pursuing
the
advancement
of
Science,
increasing
ScienHfic
Culture,
CommunicaHng
Science
is
to
serve
Society
•
It’s
kind
of
another
for
of
volunteering
•
All
my
PPT
presentaHons
are
publicly
available
in
slideshare
/
issuu
(note:
branding/language
problem)
•
Catalonia:
InternaHon
-‐
Internet
is
my
country/world
•
4
screens
(among
7)
13. Tweetaudience
• This
presentaHon
is
available
somewhere
in
the
cyberspace
• Audience:
– Note
taking
– Ideas
– ReflecHons
– Tweets!!
• Following
• “in
situ”
evaluaHon
• This
is
me,
my
circumstances,
my
arcive,
my
web/blog,
and
my
social
networks
(and
further
–
I’m
the
place
where
I
am
right
now)
14. My
CV:
my
blog
• Edunomia.net
+
mesoblog
• MiquelDuran.net
• Edunomia.net/nano
(tweet
collecHng)
• Other
portals
• Different
nicks
in
twiCer
– Language
– LiveTweeHng
• My
blog:
my
main
primary
informa,on
source
15. InformaHon
is
not
watched
the
same
anymore
• One
looks
at
change
but
also
the
descripHve
part:
news
portal
vs
staHc
portal
• Ipad:
flipboard,
zite
• PC:
postpost.com,
paper.li,
rebelmouse.com
• New
blogger
(google):
flipcard
template
and
other
ones
• 7
screens
(at
least):
watch,
phone,
tablet
(2
sizes!!),
notebook,
TV,
projector,
cinema
16. • From
web
0.1
• To
Web
1.0
• To
Web
1.1
• UnHl
Web
2.0
• And
yet
future
Web
3.0,
the
semanHc
web
17. • Augmented
reality:
the
future?
• Is
the
future
mobile?!
• TV
+
notebook
+
tablet
+
smartphone
18. Amenaces…
• Face
recongniHon,
digital
fingerprints,
…
• Building
recognniHon
• LocaHon
services
(GPS,
4G,
WiFi)
…
towards
sustainable
geolocaHon!
25. The
Khan
Academy
• hCp://www.khanacademy.org/
• The
Khan
Academy
is
an
organizaHon
on
a
mission.
We're
a
not-‐for-‐profit
with
the
goal
of
changing
educaHon
for
the
beCer
by
providing
a
free
world-‐class
educaHon
to
anyone
anywhere.
• All
of
the
site's
resources
are
available
to
anyone.
It
doesn't
maCer
if
you
are
a
student,
teacher,
home-‐schooler,
principal,
adult
returning
to
the
classroom
awer
20
years,
or
a
friendly
alien
just
trying
to
get
a
leg
up
in
earthly
biology.
The
Khan
Academy's
materials
and
resources
are
available
to
you
completely
free
of
charge.
26. From
wikipedia
to
Wolfram
Alpha
• The
experience
of
the
Catalan
Wikipedia
• Wikimedia
Commons
• Wikiprojectes,
Wikibooks,
etc.
• Viquiproject
Science
Week
2011
and
2012
• hCp://alpha.wolfram.com
• On
can
ask
about
everything!
• Stephen
Wolfram:
a
new
kind
of
science
27. Genís
Roca,
@parcudg,
dx
30/3/2011
Reflexions
on
a
networked
world
• Mobile,
synchronous,
geo
• Internet
of
things
• From
products
to
services
• Process
redesign
• Digital
skills
• Data
Bases
• Entrepreneurship!
(self-‐employed
professor
!?)
• One
needs
10-‐15
years
to
change
educaHon!
28. Basic
kit
of
digital
skills
(RocaSalvatella)
• 1-‐
Introducc,on:
Digital
Skills
(5’43”)
2-‐
Can
search:
Syntaxis
in
Google
(6’37”)
3-‐
Can
search:
Parameters
in
Google
(6’32”)
4-‐
Can
search:
Build
up
an
alert
(5’23”)
5-‐
Can
read:
RSS
(6’53”)
6-‐
Can
read:
Google
Reader
(10’32”)
7-‐
Can
read:
Personalized
RSS
(6’28”)
8-‐
Can
store:
Share
in
Delicious
(7’06”)
9-‐
Can
store:
Collaborate
in
Delicious
(6’03”)
29. [serendipity]
III
Jornada
Emprenem
el
Futur,
Fira
DeTotCat,
5/6/2010
30. New
skills,
2013
-‐ Knowing
how
to
cope
with
criHcism,
difamaHon,
anonimity
of
comments
(informers,
gossip,
etc.)
-‐ Knowing
how
to
not
be
impulsive:
wait
for
a
few
seconds,
minutes
or
some
Hme
before
you
say
something
that
may
hurt
you
in
the
future
(comment,
post,
picture,
…)
31. • Privacy
vs
public
reputaHon
• Followers,
klout,
kred,
peerindex,
…
• ReputaHon:
it’s
not
the
same…
– What
I
am
– What
I
think
I
am
– What
others
think
I
am
(reputaHon)
– What
I
think
others
think
I
am
32. Some
ideas
• Everyone
should
hava
a
fast
and
quality
access
to
Internet
• Everyone
should
have
a
mobilde
devide
(smartphone,
tablet)
• Everyone
should
be
able
to
obtaing
formaHon
i
basic
digital
skills
• Safe
social
networks,
e-‐mail,
etc…
should
be
a
CiHzen
Right
• TwiCer:
should
be
make
a
Public
Affair:
it
will
become
history,
it
will
enter
history
33. More
thoughts
• The
metaclassroom
–
should
students
bring
their
own
devices?
• Society
of
interrupHon,
society
of
distracHon
• Blended
learning:
the
future?
• MAKE
movement:
the
future?
• Having
60
people
in
class
is
a
privilege
for
the
professor
• Having
a
professor
that
explains
things
in
a
different
way
and
integrates
knowledge
is
a
privilege
for
parHcipants
• The
youtube
generaHon?
34. G.
Iffrah,
Histoire
des
Xiffres
• Science
is
knowlege
that
becomes
true
by
means
of
criHcism
(S.
Bachelard)
• InvenHon
in
theoreHcal
science
has
the
character
of
discovery,
but
it
is
a
disconvery
in
the
worlk
of
mind
(L.
de
Broglie)
• All
science
is
just
a
depuraHon
of
daily
thinking
(A.
Einstein)
• (note:
look
for
those
people’s
quotes!)
Ciència
i
Futur
de
la
Humanitat,
28/1/2008
36. And
now,
three
quotes...
• Educa,on
is
not
a
prepara,on
for
life,
It
is
life
itself
• Your
aQtude
is
a
choice
• Educa,on:
there
is
a
treasure
inside
Thus:
CommunicaHng
Science
is
an
aStude.
Everyone
can
communicate
well
if
provided
with
relevant
skills.
