SlideShare ist ein Scribd-Unternehmen logo
1 von 17
First Steps to Mobile Sites and
                                Apps


         Eugene Myasushkin,
         Chief Marketing Officer
         at QuartSoft



©2012. QuartSoft Corp.                      www.quartsoft.com
7 reasons to invest in mobile marketing

•   Consumers are already there
•   A full-fat website looks awful on a mobile phone
•   Second screening is a fact of life
•   Your competitors are already doing it
•   That mobile in your hand is not a mobile –
    and it knows where you are
•   It’s the web all over again
•   The numbers say it all




                              ©2012. QuartSoft Corp.   www.quartsoft.com   2
Big picture




©2012. QuartSoft Corp.   www.quartsoft.com   3
Big picture




©2012. QuartSoft Corp.   www.quartsoft.com   4
Big picture




©2012. QuartSoft Corp.   www.quartsoft.com   5
Mobile site or Mobile app – which way to go?




©2012. QuartSoft Corp.               www.quartsoft.com   6
Mobile site or Mobile app – which way to go?




©2012. QuartSoft Corp.                www.quartsoft.com   7
How to get started – Keep it simple !
                                   Site Map
                         desktop              mobile




©2012. QuartSoft Corp.                           www.quartsoft.com   8
How to get started – Think about UI!




©2012. QuartSoft Corp.                  www.quartsoft.com   9
How to get started – Leverage cutting edge technology




©2012. QuartSoft Corp.                         www.quartsoft.com   10
Right mobile website approach




    http://www.barackobama.com/

©2012. QuartSoft Corp.               www.quartsoft.com   11
Wrong mobile website approach




©2012. QuartSoft Corp.               www.quartsoft.com   12
How to promote your app




             ©2012. QuartSoft Corp.   www.quartsoft.com   13
How to promote your app




             ©2012. QuartSoft Corp.   www.quartsoft.com   14
How to promote your app




             ©2012. QuartSoft Corp.   www.quartsoft.com   15
Useful Tools




©2012. QuartSoft Corp.   www.quartsoft.com   16
Questions? Thanks!
    Eugene Myasushkin
    Chief Marketing Officer
    at QuartSoft

    Тel.: +380 (95) 013-06-15
    em@quartsoft.com
    @jackmyasushkin
©2012. QuartSoft Corp.                        www.quartsoft.com   17

Weitere ähnliche Inhalte

Ähnlich wie First Steps to Mobile Sites and Apps

Mobile marketing presentation for RISE
Mobile marketing presentation for RISEMobile marketing presentation for RISE
Mobile marketing presentation for RISE
Saffire Events
 
Hp perfecto webinar - UFT Mobile
Hp perfecto webinar - UFT MobileHp perfecto webinar - UFT Mobile
Hp perfecto webinar - UFT Mobile
Perfecto Mobile
 
Compuware ASEAN APM User Conference 2013 - University of Customer Experience
Compuware ASEAN APM User Conference 2013 - University of Customer ExperienceCompuware ASEAN APM User Conference 2013 - University of Customer Experience
Compuware ASEAN APM User Conference 2013 - University of Customer Experience
Compuware ASEAN
 
Mobile Solutions - Using the webMethods Mobile Suite - Rynard Coetzee - Softw...
Mobile Solutions - Using the webMethods Mobile Suite - Rynard Coetzee - Softw...Mobile Solutions - Using the webMethods Mobile Suite - Rynard Coetzee - Softw...
Mobile Solutions - Using the webMethods Mobile Suite - Rynard Coetzee - Softw...
Software AG South Africa
 

Ähnlich wie First Steps to Mobile Sites and Apps (20)

Cloudy with a Chance of Performance (NZ Tech Day - Presentation 6)
Cloudy with a Chance of Performance (NZ Tech Day - Presentation 6)Cloudy with a Chance of Performance (NZ Tech Day - Presentation 6)
Cloudy with a Chance of Performance (NZ Tech Day - Presentation 6)
 
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM AdoptionMobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
 
Creating Stunning Enterprise Apps for Both Web and Mobile
Creating Stunning Enterprise Apps for Both Web and MobileCreating Stunning Enterprise Apps for Both Web and Mobile
Creating Stunning Enterprise Apps for Both Web and Mobile
 
Authentic BTL Monitoring - It's Possible. Get away those "photoshoped" photos...
Authentic BTL Monitoring - It's Possible. Get away those "photoshoped" photos...Authentic BTL Monitoring - It's Possible. Get away those "photoshoped" photos...
Authentic BTL Monitoring - It's Possible. Get away those "photoshoped" photos...
 
Mobile marketing presentation for RISE
Mobile marketing presentation for RISEMobile marketing presentation for RISE
Mobile marketing presentation for RISE
 
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...
Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...
 
The State of Enterprise Mobility - 2013
The State of Enterprise Mobility - 2013The State of Enterprise Mobility - 2013
The State of Enterprise Mobility - 2013
 
The Mobile Shift
The Mobile ShiftThe Mobile Shift
The Mobile Shift
 
So why do you need a Mobile Strategy
So why do you need a Mobile StrategySo why do you need a Mobile Strategy
So why do you need a Mobile Strategy
 
Building Mobile Apps on aPaaS platforms
Building Mobile Apps on aPaaS platformsBuilding Mobile Apps on aPaaS platforms
Building Mobile Apps on aPaaS platforms
 
MOBIKNOWE
MOBIKNOWEMOBIKNOWE
MOBIKNOWE
 
Truth, Lies & APIs - Ross Garrett, Director Product Marketing, CA Layer 7 @ G...
Truth, Lies & APIs - Ross Garrett, Director Product Marketing, CA Layer 7 @ G...Truth, Lies & APIs - Ross Garrett, Director Product Marketing, CA Layer 7 @ G...
Truth, Lies & APIs - Ross Garrett, Director Product Marketing, CA Layer 7 @ G...
 
Mobile App Testing by Mark Wilson
Mobile App Testing by Mark WilsonMobile App Testing by Mark Wilson
Mobile App Testing by Mark Wilson
 
Hp perfecto webinar - UFT Mobile
Hp perfecto webinar - UFT MobileHp perfecto webinar - UFT Mobile
Hp perfecto webinar - UFT Mobile
 
Compuware ASEAN APM User Conference 2013 - University of Customer Experience
Compuware ASEAN APM User Conference 2013 - University of Customer ExperienceCompuware ASEAN APM User Conference 2013 - University of Customer Experience
Compuware ASEAN APM User Conference 2013 - University of Customer Experience
 
Mobile Recruiting Essentials for Staffing Firms
Mobile Recruiting Essentials for Staffing FirmsMobile Recruiting Essentials for Staffing Firms
Mobile Recruiting Essentials for Staffing Firms
 
Mobile Testing Success: Real World Strategies and Techniques
Mobile Testing Success: Real World Strategies and TechniquesMobile Testing Success: Real World Strategies and Techniques
Mobile Testing Success: Real World Strategies and Techniques
 
Mobile Opportunities of Today - Jeff Allen at Acquisio Summit
Mobile Opportunities of Today - Jeff Allen at Acquisio SummitMobile Opportunities of Today - Jeff Allen at Acquisio Summit
Mobile Opportunities of Today - Jeff Allen at Acquisio Summit
 
5 Steps To Success In A Down Economy Contact Centre Li No Anim
5 Steps To Success In A Down Economy   Contact Centre Li No Anim5 Steps To Success In A Down Economy   Contact Centre Li No Anim
5 Steps To Success In A Down Economy Contact Centre Li No Anim
 
Mobile Solutions - Using the webMethods Mobile Suite - Rynard Coetzee - Softw...
Mobile Solutions - Using the webMethods Mobile Suite - Rynard Coetzee - Softw...Mobile Solutions - Using the webMethods Mobile Suite - Rynard Coetzee - Softw...
Mobile Solutions - Using the webMethods Mobile Suite - Rynard Coetzee - Softw...
 

Mehr von MageCloud

Yii development
Yii developmentYii development
Yii development
MageCloud
 
Security testing
Security testingSecurity testing
Security testing
MageCloud
 
Project lifecircle
Project lifecircleProject lifecircle
Project lifecircle
MageCloud
 
Management of projects
Management of projectsManagement of projects
Management of projects
MageCloud
 
Magento ecommerce
Magento ecommerceMagento ecommerce
Magento ecommerce
MageCloud
 
Dotnet development
Dotnet developmentDotnet development
Dotnet development
MageCloud
 
Corporate structure project_team
Corporate structure project_teamCorporate structure project_team
Corporate structure project_team
MageCloud
 
Continuous integration
Continuous integrationContinuous integration
Continuous integration
MageCloud
 
Clientside optimization
Clientside optimizationClientside optimization
Clientside optimization
MageCloud
 
Automated testing
Automated testingAutomated testing
Automated testing
MageCloud
 

Mehr von MageCloud (20)

How to find the Right Mobile and Cloud Application Development Company for Yo...
How to find the Right Mobile and Cloud Application Development Company for Yo...How to find the Right Mobile and Cloud Application Development Company for Yo...
How to find the Right Mobile and Cloud Application Development Company for Yo...
 
Optimizing Magento for Peak Performance
Optimizing Magento for Peak PerformanceOptimizing Magento for Peak Performance
Optimizing Magento for Peak Performance
 
Cloud Based Business Application Development
Cloud Based Business Application DevelopmentCloud Based Business Application Development
Cloud Based Business Application Development
 
Three keys to successful banner ads
Three keys to successful banner adsThree keys to successful banner ads
Three keys to successful banner ads
 
Two Facets of Great e-Commerce: PPC and Landing Page Best Practices
Two Facets of Great e-Commerce: PPC and Landing Page Best PracticesTwo Facets of Great e-Commerce: PPC and Landing Page Best Practices
Two Facets of Great e-Commerce: PPC and Landing Page Best Practices
 
Yii development
Yii developmentYii development
Yii development
 
Testing
TestingTesting
Testing
 
Security testing
Security testingSecurity testing
Security testing
 
Project lifecircle
Project lifecircleProject lifecircle
Project lifecircle
 
Management of projects
Management of projectsManagement of projects
Management of projects
 
Magento ecommerce
Magento ecommerceMagento ecommerce
Magento ecommerce
 
Graphics
GraphicsGraphics
Graphics
 
Dotnet development
Dotnet developmentDotnet development
Dotnet development
 
Corporate structure project_team
Corporate structure project_teamCorporate structure project_team
Corporate structure project_team
 
Continuous integration
Continuous integrationContinuous integration
Continuous integration
 
Clientside optimization
Clientside optimizationClientside optimization
Clientside optimization
 
Automated testing
Automated testingAutomated testing
Automated testing
 
Amazon
AmazonAmazon
Amazon
 
Agile
AgileAgile
Agile
 
Webdesign
WebdesignWebdesign
Webdesign
 

Kürzlich hochgeladen

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 

Kürzlich hochgeladen (20)

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 

First Steps to Mobile Sites and Apps

  • 1. First Steps to Mobile Sites and Apps Eugene Myasushkin, Chief Marketing Officer at QuartSoft ©2012. QuartSoft Corp. www.quartsoft.com
  • 2. 7 reasons to invest in mobile marketing • Consumers are already there • A full-fat website looks awful on a mobile phone • Second screening is a fact of life • Your competitors are already doing it • That mobile in your hand is not a mobile – and it knows where you are • It’s the web all over again • The numbers say it all ©2012. QuartSoft Corp. www.quartsoft.com 2
  • 3. Big picture ©2012. QuartSoft Corp. www.quartsoft.com 3
  • 4. Big picture ©2012. QuartSoft Corp. www.quartsoft.com 4
  • 5. Big picture ©2012. QuartSoft Corp. www.quartsoft.com 5
  • 6. Mobile site or Mobile app – which way to go? ©2012. QuartSoft Corp. www.quartsoft.com 6
  • 7. Mobile site or Mobile app – which way to go? ©2012. QuartSoft Corp. www.quartsoft.com 7
  • 8. How to get started – Keep it simple ! Site Map desktop mobile ©2012. QuartSoft Corp. www.quartsoft.com 8
  • 9. How to get started – Think about UI! ©2012. QuartSoft Corp. www.quartsoft.com 9
  • 10. How to get started – Leverage cutting edge technology ©2012. QuartSoft Corp. www.quartsoft.com 10
  • 11. Right mobile website approach http://www.barackobama.com/ ©2012. QuartSoft Corp. www.quartsoft.com 11
  • 12. Wrong mobile website approach ©2012. QuartSoft Corp. www.quartsoft.com 12
  • 13. How to promote your app ©2012. QuartSoft Corp. www.quartsoft.com 13
  • 14. How to promote your app ©2012. QuartSoft Corp. www.quartsoft.com 14
  • 15. How to promote your app ©2012. QuartSoft Corp. www.quartsoft.com 15
  • 16. Useful Tools ©2012. QuartSoft Corp. www.quartsoft.com 16
  • 17. Questions? Thanks! Eugene Myasushkin Chief Marketing Officer at QuartSoft Тel.: +380 (95) 013-06-15 em@quartsoft.com @jackmyasushkin ©2012. QuartSoft Corp. www.quartsoft.com 17

Hinweis der Redaktion

  1. Показать, что люди больше стали проводить времени в мобильном интернете (сайт ы и приложения) в сравнениис десктоп интернетом эта тенденция растет .
  2. Показать, что люди больше стали проводить времени в мобильном интернете (сайт ы и приложения) в сравнениис десктоп интернетом эта тенденция растет .
  3. Показать, что люди больше стали проводить времени в мобильном интернете (сайт ы и приложения) в сравнениис десктоп интернетом эта тенденция растет .
  4. Показать, что люди больше стали проводить времени в мобильном интернете (сайт ы и приложения) в сравнениис десктоп интернетом эта тенденция растет .
  5. Что выбрать: мобильную версию сайта или приложение. Выбрать группы использования. Посмотреть аналитику.
  6. Что выбрать: мобильную версию сайта или приложение. Выбрать группы использования. Посмотреть аналитику.
  7. Как правильно сделать? С чего начать. Проанализировать, что будет удобно на мобильном устройстве. Выделить новый набор фич. Обратиться к людям, которые понимают юзабилити.
  8. Как правильно сделать? С чего начать. Проанализировать, что будет удобно на мобильном устройстве. Выделить новый набор фич. Обратиться к людям, которые понимают юзабилити.
  9. Правильные и неправильные мобильные сайты.
  10. Правильные и неправильные мобильные сайты.
  11. Правильные и неправильные мобильные сайты.
  12. Шаги для раскрутки мобильного приложения.
  13. Шаги для раскрутки мобильного приложения.
  14. Шаги для раскрутки мобильного приложения.