Artificial intelligence (AI) is the science and engineering of making intelligent machines and programs. AI is being applied in marketing through customer analytics, survival modeling, cross-selling, and faster reaction. The benefits of AI in marketing include reduced costs, satisfied customers, more customers, and being ahead of competition which leads to company growth. Further research is being done on AI by various research bodies. In conclusion, AI is already invading and boosting marketing and customer relationship management.

1. Is Artificial Intelligence Invading Marketing!? Presenter: Qurratulain Sikander Lecturer/Coordinator; Marketing Academics

2. Outline 2. Defining AI 3. Applications of AI 4. Development & Benefits of AI 1. Your concept about AI 5. Further Research 6. Summary & Conclusion

3. 1. Your concept about AI

4. When you think of AI…do you assume this????

5. 2. Defining AI

9. Pulling the two terms together

10. So when you do look at this…. YOU ARE RIGHT!!!

11. But in real….. It is not as fancy!

12. 3. Applications of AI

13. Some applications of AI AI Game Playing Understanding Natural Language Speech Recognition Computer Vision

15. APPLICATION OF AI IN MARKETING

16. 1. Customer Analytics 1. Neural networks 2.Customer Study 3.Stimulation of Human Brain Signals 4. Prediction of Behavior Patterns 5. Target Marketing Data Mining KEEP YOUR CUSTOMER EXPERT SYSTEMS

21. Product Development

24. AI

25. 4. Faster Reaction

26. 4. Development & Benefits of AI

27. Development of AI Expert Systems

29. 5. Further Research

30. Research Bodies Working on AI

31. 6. Summary & Conclusion

32. The tomorrow of marketing is no longer dependent on quick sales techniques… Rather…. It is the technology of AI which will give Marketing and CRM a BOOST! YES!! AI is Invading Marketing! It already has!