3. Quickoffice Overview
Quickoffice is the world’s volume and brand leader
in Mobile Office Productivity
• Business model: OEM preloads plus
Direct-to-Consumer (D2C)
– One time licenses
– Adding Software as a Service (SaaS)
referred to as Office Anywhere
350M 175+ 180 • Market opportunity: Huge and
Units Devices Countries growing fast – trends all positive
3
5. Quickoffice Overview
Quickoffice dominates mobile platforms for
Smartphones and now Tablets
#1 on Android
≈ 70% worldwide share from in-ROM contracts with Android OEM’s
#1 on iPhone/iPad
Ranked 1st worldwide in iTunes Business category
#1 on HP/Palm webOS
100% worldwide share
#1 on Symbian
100% worldwide share
5 5
6. Current Business Model
D2C OEM
$/unit
Quickoffice
Mobile Office
6
Quickoffice Proprietary and Confidential - Not for Disclosure
9. Smartphone Accolades
“Top 10 – Must Have iPhone Apps”
11-11-2010
"Top 10 Must-Have iPhone "It has an impressive suite
Business Apps" of features"
“Best Business Application” BEST OF SHOW
"Must-have if you plan on using
"The best office suite your device as a
available for any business tool"
smartphone"
9
10. Tablet Accolades
"Quickoffice is my overall favorite "the most popular
application thanks to the iPad iPad business app"
optimized user experience, Word and
Excel import and export
capability, easy file "Easy-to-use cloud
management” support and quick loading
of your files allows for fast
editing"
"if you are looking for a strong
word processor and spreadsheet
editor with a clean user interface, "For iPad users who want an app
you should definitely consider to insert into their daily workflow,
Quickoffice" Quickoffice should be the app of
choice"
10
10
12. Market Trends (1/2)
– Explosive growth elements drive Quickoffice
opportunity
• Tablets: 250m units by 2014
• Smartphones: 270m units in 2010; tripling to
875m by 2014
• Mobile Apps: $2.2B in H1 2010 to $15B in 2013
• Cloud Services: Mobile subscribers to increase at
a CAGR of 69% through 2014
• Enterprise Mobility: Huge growth in enterprise
mobility; beyond BB to Apple and Android
• SaaS: $1.2B in SaaS to be delivered via mobile
12
13. Market Trends (2/2)
• New way of working
– Cross form factors: Computer, Tablet,
Smartphone
– Cross OS platforms
• Services integrated into devices as driver of
device sale
– Blackberry – integrated PIM
– iPhone/iPad – iTunes apps
– Nokia – Ovi maps, music
– Motorola – productivity apps (going after RIM)
13
14. Office Productivity Trends
Today 2015
$21 B
$20 Other
iWork $17 B
OpenOffice
$15
$10
MSFT $6.8 B
$5
$3.3B
$1.7B
$0
Computer Web
Cloud Mobile (SP Cloud
and Tablet)
14
16. End of Year 2010 Summary
Outstanding year!
Excellent strength across the business
Financial metrics extremely strong
• Q4 revenues 165% of Plan!
• Q4 earnings 257% of Plan!
• End of Year cash $3.4m > Plan!
• Absent Google, Q4 revenues 106% of Plan
D2C and Android OEM channels very strong
Marketing visibility/awareness - very strong,
ended Q4 with inclusion in a virtual “who’s
who” of media 16
18. Q4 2010 PR highlights
• 146 original coverage hits
• 300+ hits that included either syndicated stories or mentions in the
latest Android, webOS and Symbian tablets and smartphones
• 4 analyst / media interviews: ABI Research, The Unofficial Apple
Weblog, FierceDeveloper
• 4 Press Releases to highlight continued growth on Apple and webOS
platforms
• 23 blogs to continue wireless thought leadership
• 10 product reviews including LAPTOP, MacNewsWorld, 148Apps and
AppleTell
• Winner of 2010 MobileVillage Mobile Star Awards for productivity
app
• Named finalist in 2010 Andrew Seybold Awards and 2011 CES’
Mobile Apps Showdown
18
21. Macro Goal
Maximize Quickoffice’s
Realizable Value
21
Quickoffice Proprietary and Confidential - Not for Disclosure
22. Objectives Supporting Macro Goal
1. Financial Plan: Meet/exceed Board approved Plan
2. Product
– Mobile Office: Make mobile Office products world’s
best on iPad, iPhone, Android, webOS, and Symbian
– Office Anywhere: Ship scalable offering by 10-1-2011
3. Sales
– Optimize Sales Funnel: Maximize A/M sales across Point
Products and Office Anywhere; lead the major D2C channels
– Customers: Optimize key relationships (e.g., Samsung, HP, Mot)
4. Marketing/PR: Establish Quickoffice as recognized leader in
“mobile office productivity”
5. Bus Dev: Build relationships with targeted ecosystem players
22
Quickoffice Proprietary and Confidential - Not for Disclosure
24. Objective #2: Product (1/3)
Make mobile Office products world’s best
• Quickoffice clients (iPhone, iPad, Android
SP/Tablet, webOS SP/Slate, Symbian) regarded as
the world’s best versus mobile competitors
• Best of breed feature set
• Connected to the most meaningful web services
• Intuitive and usable user experience
• Optimized user workflow
• High stability and document integrity
• High performance and responsiveness
24
Quickoffice Proprietary and Confidential - Not for Disclosure
25. Objective #2: Product (2/3)
Ensure flexible/scalable architectures in our
Products
• Maximize ability to more quickly create trials, demos, in–
app upgrade links, etc
• Optimize ability to add services, either internally
developed, purchased or partnered
• Optimize customizability for OEM’s
• Improve server and client’s ability to be integrated with
3rd party solutions (e.g., Good)
25
Quickoffice Proprietary and Confidential - Not for Disclosure
26. Objective #2: Product (3/3)
Office Anywhere: Design, develop and ship this
“Software as a Service” offering
• Ship Minimum Viable Solution (“MVS”) by Q3; fuller
commercial solution by 10/1/11
• Create and execute integrated company effort to:
‘design/develop’ or ‘partner and integrate’ or
‘acquire and integrate’ critical OA components
• Implement successful go-to-market plans with
aggressive marketing
• Create Office Anywhere buzz positioning Quickoffice
as market-leading visionary
26
Quickoffice Proprietary and Confidential - Not for Disclosure
27. Objective #3: Sales (1/2)
Optimize Funnel: Maximize D2C Sales In Targeted Channels
• Product Ranking Goals: (in addition to Revenue goals)
– iTunes:
• iPad - #1 app in Business in US and ROW each quarter in 2011
• iPad - Top 10 Grossing each quarter in 2011
• iPhone - #1 app in Business in US and ROW by end Q2 and thereafter
– Android Market: Android Smartphone and Tablet rankings
• Top 25 in Bus. in US and ROW by end April; top 10 by end Q3; top 5
by EOY
• Aggressively drive registration to convert unnamed distribution into
named available for remarketing. Add 5 million registrants in 2011
• Launch Quickoffice products in 3 of the most relevant emerging
Android markets
27
Quickoffice Proprietary and Confidential - Not for Disclosure
28. Objective #3: Sales (2/2)
Optimize customer relationships
OEM’s
– Motorola: maintain sole source position on Android
– Samsung: win >50% of their Android volume
– HP: maintain sole source on webOS w/ favorable economics
– Cisco: maintain sole source on the Cius program
– Nokia: secure more favorable deal with Addendum 6
– HTC: maintain a position into 2012
ISV’s
– Fully implement Good deal by 1H 2011
– Add one additional Good-type deals (e.g., LMI)
Maximize Quickoffice Connect Eco-System
— Add six more cloud services
28
Quickoffice Proprietary and Confidential - Not for Disclosure
29. Objective #4: Marketing / PR
Build market visibility well beyond our size
• Develop umbrella message making Quickoffice synonymous with
“mobile office productivity”
– Vital role in mobile market – relatively small company with
outsized market power
– Leadership in highest profile stores (iTunes, Android Market)
and devices
– Core mobile design DNA produces best mobile UI
– Combining native + cloud (services) in winning way
• Take consistent message far and wide in 2011: a) more speaking
engagements at key events; b) more Event presence in general;
c) more Press Releases; d) company’s biggest launch with ‘Office
Anywhere”
29
Quickoffice Proprietary and Confidential - Not for Disclosure
30. Objective #5: Bus. Development
Build senior-level, strategic relationships with coveted
Partners
– Platforms
• Google, Microsoft, Apple
– Cloud Service Companies
• Google Docs, Adobe Connect, Box, Dropbox,
– Interop Prospects
• Oracle (OpenOffice), Adobe
– Horizontal Players
• Citrix, Cisco, Oracle, Intuit, SAP/Sybase
– Vertical Players
• Motorola, HP, Cisco, Dell
30
Quickoffice Proprietary and Confidential - Not for Disclosure
31. EOY 2011: Snapshot
2011 Plan delivers:
• Excellent financial performance/balance sheet
• >60% revenue growth excluding Google in 2010
• Strengthened Office product across the important OS’es
• Critical SaaS offer addressing the new way of working
• Big visibility!
• Strategic significance to important OEM’s and Big
Brother Partners
• High velocity entering 2012
31
Quickoffice Proprietary and Confidential - Not for Disclosure
33. 2010 to 2011 Expense Growth
Dramatic ongoing investment in growing our business …
Actual 2010 $ 16,283
Q4 2010 Annualized $ 18,596
2011 Labor Growth
Engineering $ 2,464
Product Mgt $ 585
eComm & Cust Service $ 400
Admin $ 224
Sales & Bus Dev $ 153
Marketing $ 653
Recruiting $ 325
Real Estate $ 240
2011 Budget $ 23,640
33
Quickoffice Proprietary and Confidential - Not for Disclosure
34. Engineering Staffing
Team size
• EOY 2010: 182
• EOY 2011: 258; growth in every office
Focus
• Current year revenue plan
• Investment in Office Anywhere and
supporting functionality and architecture
34
Quickoffice Proprietary and Confidential - Not for Disclosure
35. Non Engineering Growth
All Locations
2010 2011
Function Staff Staff
Admin 5 7
Product Mgmt 6 13
Product Marketing 2 5
Creative Services 2 4
Sales 5 5
Bus Development 1 2
eComm 10 15
Cust Service 8 11
39 62
35
Quickoffice Proprietary and Confidential - Not for Disclosure
37. Quickoffice Mobile Office Suite
Advanced mobile Office with native viewing and editing
for Apple, Android, Blackberry, webOS, and Symbian
Spreadhseet.xlsx
37
42. “Office Anywhere” by Quickoffice
Compatible with all formats of
Microsoft Office & Google Docs
• Cross form factor and cross platform user
Office Anywhere experience
Be productive anywhere! • Leverages existing office productivity suites
• Low monthly fee 42
42
44. Office Anywhere Components
Access & view files anywhere
• From MSFT Office
• From Mobile & Tablet Devices
• From Cloud Services like Google Docs, Dropbox, Box
• From Web File Manager
44
44
45. Office Anywhere Components
Sync Files Across All Devices
• Sync with Desktop Clients for Windows & Mac
• Sync across all devices
• Keep the latest copy of your document on your device always
• Use for offline access
45
45
46. Office Anywhere Components
Edit Documents On Any Device
• Edit your documents on Smartphone & Tablet
• Maintain document integrity for all MS Office formats
• Never lose data
46
46
47. Office Anywhere Components
Share Files Anywhere
• From any device
• Share files using popular services
• Publish documents to social networks
47
47
54. Strategy Marketecture
PTR
D2C OEM D2C OEM CHANNELS
$/unit Subscription $/year
Quickoffice “Office Anywhere”
Mobile Office by Quickoffice
54
Quickoffice Proprietary and Confidential - Not for Disclosure
55. Customer Value Proposition
• Work anywhere
– Smartphone, Tablet, or Computer – work with the latest
version of your files
• Continuity of workflow
– Create, access, edit and share your files the same way using
the same software no matter where you are
• Power without your laptop
– Stay productive even without your laptop
55
56. Conclusions
• Office Productivity market is huge and growing rapidly
in Quickoffice’s direction
– Inflection point now – Tablets make it a “have-to-
have”
– Xform factor and xplatform is reality
– SaaS with multi device users a real opportunity
• Quickoffice well positioned to fill a clear gap
– The right product set
– Worldwide distribution and brand recognition
– Excellent business partners
56
