This presentation will teach you how to navigate and market your brand on the top social media platforms (Facebook, Google Plus, Linkedin etc) online in minutes . Learn how to define and reach your target audience using social media, drive traffic to your website and increase your online visibility.

1. Social Media Training
How to engage your Audience
By Khufere Qhamata

2. 10 Things you will learn
1. What is Social Media?
2. Why is Social Media so Popular?
3. How can Social Media be used to advance your career?
4. What are the benefits of Social Media Marketing for
business?
5. How to create a Social Media Marketing plan
6. How to build engagement
7. Choosing a Social Media Platform, Facebook or Twitter?
8. How to create a Social Meida Ad Campaign
9. What is Automation?
10. Measuring Results

3. What is Social Media?
Social Media is an online world that fosters communication
between individuals, groups, religions, families, businesses,
and communities. It has become the most successful form of
networking and communicating online. Replacing email and
online chatting as the first option for online communication,
Social Media has become the new standard for interaction and
networking on the web.

4. Why is it so addictive?

5. 8 ways Social Media can help your
Career
1. Instant Online Presence
2. Helps Maintain Relationships
3. Generates Job Leads
4. Market Yourself Easier
5. Creates Advancement Opportunities
6. Opens up Networking
7. Can position you as a thought leader
8. Give you a more professional profile

6. Why does my business need Social
Media?
Here are 8 reasons:
1. To Create or Strengthen your Online Presence
2. Market Research
3. To Stay in Front of your Customers
4. To Generate Brand Awareness
5. New Sales Opportunites
6. Lower Marketing Cost
7. Create Brand Loyalty
8. Reduce customer service questions

7. Your Social Media Marketing Plan
The Four P's of Social Media
1. Purpose- Why are you using social media? What do you
want from it?
2. Proposition- What are you offering? Why should anyone
care? What makes it different?
3. Prospects- Whose your audience? Which social media do
they use? What are their age, sex, locale, interests, relationship
statues and disposable income? Favorite conversations?
4. Promotion- how do you plan to engage your audience? What
conversations will you start? How will you get their attention?
How will you keep them coming back?

8. Choosing a Social Media Platform
1. FACEBOOK
2. Linkedin
3. Twitter
4. Google Plus
5. Pinterest
6. Groupon
7. Foursqaure
8. YouTube
9. Tumblr
10. Flickr

9. Building Strategy & Engagement
8 Tips
1. Find relevant topics to share with your audience
2. Join in conversations where you can add value
3. Start conversations not about your product or cause
4. Add share buttons to your website or blog
5. Introduce your product or cause when relevant
6. Offer something free
7. Post interesting pictures that capture your product or
cause
8. Incorporate videos that solve a problem

10. How to start a Campaign

11. Campaign Blueprint....
1. Name of your Campaign
2. Create an Ad of 20 characters of less
3. Create customer profiles (Demographics)
4. Map out where you want your ad seen
5. Decide Ad format, CPC or CPM?
6. Choose how to measure results
7. Set a budget ( Daily or Monthly)
8. Find you're advocates ( Whose going to vouch for you)
9. Decide where you want to drive the traffic
10. Create Fan page or Company page
11. Start a Group or Community

12. What is Automation?
According to AutomationFederation.org. Automation is:
“ the creation and application of technology to monitor and
control the production and delivery of products and services.”

13. Automation & Social Media
Top Automation Services for Social Media
1. Hootsuite
2. Tweetdeck
3. Tweetbeep
4. Ping FM
5. Gist
6. SocialOomph
7. Nimble

14. Measuring results
What to look for?