Q4 Web Systems: Social Media Disclosure - Is Now The Time?
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At the 2011 Annual NIRI Conference, Q4 sponsored a Lunch 'n' Learn where Darrell Heaps, Q4's CEO moderated an informative discussion with some of the web’s most prolific thought leaders on social media and investor relations, including Dominic Jones of IR Web Report, Robert Williams, VP of IR at Dell and Chris Bullock, VP Corporate Solutions at StockTwits.
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Q4 Web Systems: Social Media Disclosure - Is Now The Time?
- 1. Social Media Disclosure – Is Now the Time? Tuesday June 14, 2011 Ritz Ballroom 4-6 Panelists: Dominic Jones, IR Web Report Robert Williams, Dell Chris Bullock, StockTwits Moderator: Darrell Heaps, Q4 Web Systems
- 2. Do Companies use Social Media for IR? 362 companies in 2010, expanded to 650 in 2011 Blogs YouTube Q4 Whitepaper Research SlideShare Facebook 2011 2010 Twitter 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Twitter Facebook SlideShare YouTube Blogs 2011 68.00% 46.00% 45.00% 35.00% 19.00% 2010 65.00% 37.00% 11.00% 29.00% 10.00% Using Social Media for IR
- 3. Does the Buy-Side use Social Media? 49% of institutional 3 out of 5 investors read financial bloggers financial blogs. use Twitter as a 33% at least primary news weekly* source*** 27% 63% pro investors agree that pro investors use social media will YouTube. 9% at least increase in importance weekly* over the next year** *Rivel Research – 257 Institutional **Brunswick Group, Sept 2009 ***Financial Media Conference, NYC, Feb Investors in the US 2011
- 4. Financial Blogging is Mainstream SeekingAlpha to almost 5M investors a month. Increased from 3.2M in just 3 months (Jan 2011).
- 5. Investor Networks Growing Fast StockTwits Network grown more than 100% since Nov 2010. Now more than 500,000 investors.
- 6. Reg FD: Then & Now Compliance Communication, compliance 2000 – 2008: 2008 – Today: IR Websites, Blogs Email, RSS EDS Social Network APIs Global Financial Media Financial Media APIs
- 7. Expanded Reach Dell IR Social Media # Followers (Reach in 1000s) 12000 10000 8000 6000 4000 Followers 2000 Reach 0 Q2 Q3 Q4 2010 – adding Twitter, StockTwits and Slide Share ->
- 8. Investor activity now 91% clicks via company s own website, email, Twitter 9% clicks via PR Newswire distribution (Yahoo! Finance). Source: Bit.ly
- 9. Investor activity now 87% clicks via company s own website, email, Twitter 13% clicks via PR Newswire distribution Source: Bit.ly
- 10. The New Information Food Chain Company Institutional Investors National Media Major Online News Hubs Bloggers Individual Social Media Posts IR s Role in Social Media is to feed the producers to ensure a healthy eco-system.
- 11. Social Media Disclosure Model Financial Media Social Distribution Post to IR Website Edgar 8K w/ optional wire release Reach of over 60M+ Investors 11
- 13. Thanks from Q4 Web Systems. Visit www.q4websystems.com to learn more. Download our latest whitepaper research: http://bit.ly/Q4TwitterReport 13